Tim Erickson Email & Phone Number

New York City Metropolitan Area

Los Angeles Metropolitan Area

Lead operations across the company including entertainment, consumer products and corporate partnerships. Responsible for driving strategic planning, growth and profitability.• Reoriented the company around strategic priorities that are enabling the company to scale and improve our product and content quality and storytelling.• Launched a new STEAM focused direct to consumer e-commerce business, including product development, sourcing, operations and overall P&L responsibility.

• Built and implemented a consumer products strategy for GoldieBlox that improves product quality and profitability.

Los Angeles Metropolitan Area

ThenWhat is a consulting agency that accelerates client’s business goals, helping them scale concepts globally, develop elevated product ideas and tell compelling brand stories. Responsible for leading new client acquisition & building and implementing solutions. • Successfully onboarded multiple clients in the fashion, toy and entertainment industries.• Services provided include: C-Suite Leadership, Brand Strategy, Revenue Mapping, Marketing, Merchandise Licensing & Product Sourcing• Developed a global five-year brand strategy and revenue roadmap for Sofia Vergara that includes merchandise, sponsorships, live experiences, creative assets and social media.• Built and implemented a consumer products strategy for GoldieBlox that improves product quality and profitability.

Greater Los Angeles Area

Head of the global merchandise licensing business across all 20th Century Film and Television properties including promotional partnerships for the television division. Responsible for creating and implementing strategic plans and product campaigns, to drive global revenue streams and maximize the financial returns for the division. • Established and implemented a global multi-year strategic plan to drive authentic fan focused merchandise and promotional partnerships for content that spanned across the TV and film divisions.• Rebuilt team to be led by functional experts to drive global, regional and country specific product excellence.• Established promotional and commercial programs that included partnerships with Virgil Abloh, Samsung & LEGO that drove revenue and expanded the brands' global surface area.• Increased profit contribution in the first year by 15%, surpassing budget while improving average royalty rates by 20%.• Strategically onboarded new licensing and promotional partners with corresponding business terms that maximized global omni-channel growth.

Directed the DreamWorks merchandise licensing business, including Toys, Hardlines and Softlines, with full responsibility for the P&L. Responsible for creating and leading strategic plans that authentically extended DreamWorks’ stories into compelling consumer solutions while maximizing global revenue. • In the first year, drove a 124% annual revenue increase with 40% fewer resources by driving focused strategies around key franchises, product categories and retailers.• Built Trolls merchandise program, the largest licensing program to date at DreamWorks, which generated over $1 Billion in global retail sales in its first year.• Launched DinoTrux merchandise program, the first successful product line based on a Netflix series. • Formed a Business Development team to maximize emerging brands, delivering $850M in annual sales.

Glendale, Ca

Drove the global Toy and Hardlines business by shifting the overall merchandise strategy from an event business to year-round product placement, supported by impactful promotions. Responsibility included global P&L responsibility, setting global strategies, partner selection, contract negotiations and product development.• Strategically partnered with and negotiated master toy agreements with leading global toy companies including Mattel, Hasbro, Spin Master, Playmates and Just Play garnering over $70M in minimum guarantees.• Assembled a globally focused team resulting in consistent local market execution while improving product quality and retail placement.• Created a consumable Direct to Retail business at a major retailer worth over $700M in annual retail sales.

Built the business development team that maximizes the cross-company revenue stream in the grocery, drug, and value channels. Delivered channel specific licensed & vertical merchandise solutions and corporate sponsorship opportunities. • Drove over $1B in retail sales for the channels in 2012, an 18% YoY increase.• Implemented a flexible licensed business model across key retailers that unlocked $200M in annual retail sales.

Created and executed grocery and drug channel strategies by aligning Disney’s lines of business with the retailer's strategy and growth initiatives. Drove retail sales across key accounts through the creation and execution of coordinated customer solutions. • Delivered 21% retail sales growth for Walgreens in 2008 and a 25% CAGR between 2005 and 2008.

Enfield, Connecticut

Planned and coordinated account management for construction and arts & crafts categories at Toys “R” Us stores and Toys “R” Us.com. Total wholesale shipment plan was $85 million. Spearheaded all account operations including merchandising teams’ objectives and in-store visual displays.• Delivered 7% growth in 2004, exceeding shipment plan by 2%. (Outpacing toy industry by 11% points)

Greater Chicago Area

Drove the regional discounter channel for LEGO including the following accounts; Meijer, Fred Meyer, ShopKo and Pamida. Total shipment plan of $15 million wholesale across the construction and arts & crafts categories.• Increased in-line space at Meijer, Fred Meyer and ShopKo by an average of 18%.

Managed key territorial accounts in the regional discount, grocery, drug, and new business channels. Yearlyshipments totaled over $8 million with 27 accounts including ShopKo, Sears, Aldi, AAFES & Mc Lane distributors.• Delivered a 46% increase in shipments and 1,700 new points of distribution. surpassing the sales plan by 10%.

Greater Los Angeles Area

Sold to territorial accounts in the grocery, drug, independent toy specialty and new business channels including Albertsons, Kroger and Safeway. Executed national account copromotions with LEGOLand park in Southern California. Managed permanent and seasonal merchandiser teams.

Los Angeles, California

Managed a sales territory focusing on grocery and drug accounts. Responsibilities included sell-in of shelf replenishment, displays as well as managing a team of merchandisers and drivers.