Tina Bachman Email & Phone Number

Greater San Diego Area

Development and execution of marketing communications plan for TrellisWare’s products, solutions, and services. Responsible for corporate branding, as well as the creative development of marketing collateral, advertising, social media campaigns, and public relations programs. Manage planning and execution of all domestic and international trade shows.

Greater San Diego Area

Greater San Diego Area

Execution of external marketing communications initiatives for Cubic Global Defense. Support brand development and messaging to internal and external stakeholders across a broad range of channels including trade shows, advertising, print and digital marketing. Drive domestic and international trade show planning and execution of 40+ trade shows.Responsible for project management including assessing scope of work, understanding project goals, providing creative direction to graphic designers and traffic control.

San Diego, Ca

Development and execution of marketing plan and strategies; including creation of targeted promotional campaigns, customer presentation PowerPoints, and marketing collateral materials. Operations support including project management of custom products imported from China.

San Diego, California

Involved in upstream marketing activities in identification of target market requirements, voice-of-the-customer (VOC) qualitative research, competitive research, development of human factors testing protocol, and identification of product line requirements. Maintained high level project schedule.

Greater San Diego Area

Served in several roles simultaneously to build a new product line, support customer needs and perform operational functions for event marketing and point-of-sale retail applications.• Led the start-up of Small Wonder Inflatables division, which designed and manufactured point-of-sale (sealed) inflatables to support in store brand marketing programs. Developed, implemented, and managed all operations and marketing initiatives. • Cultivated and strengthened relationships with select Fortune 500 customers as primary sales liaison, and consistently generated a minimum of 15% of total annual sales for the company.• Developed and executed effective B2B marketing plans and strategies, including promotional campaigns, traditional and digital marketing content, social media, sales contests, trade shows, and client presentations.• Developed and managed custom quoting and import project management systems, as well as all administrative procedures for the organization.

Greater San Diego Area

Gained valuable business and marketing experience in the medical device industry during a successful career with increasing levels of responsibility, culminating as Service Marketing Manager. Originally hired as Service Forecast Analyst with multiple promotions in Pricing and Marketing as a result of exceptional performance and exceeding expectations.

Ba

Certificate In Marketing Strategy