Tina Pollack Email & Phone Number

Yonkers, New York

Stamford, Conn.

White Plains, New York

Marketing / Campaign Management Systems:• Co-piloted migration of campaign systems to a best-of-breed Digital Marketing platform after evaluating leading vendors.• Devised specifications and procedures to enable cross-channel engagement and dynamic content marketing strategies. Database File Transmission:• Drove efficiencies in file transmission processes for a 2TB database, with the aim of continuously improving Extract / Transform / Load… Show more Marketing / Campaign Management Systems:• Co-piloted migration of campaign systems to a best-of-breed Digital Marketing platform after evaluating leading vendors.• Devised specifications and procedures to enable cross-channel engagement and dynamic content marketing strategies. Database File Transmission:• Drove efficiencies in file transmission processes for a 2TB database, with the aim of continuously improving Extract / Transform / Load procedures. • Designed Quality assurance procedures for inter-system and intra-system data flow. Show less

White Plains, New York

 Embedded within specially created vendor management team to oversee off shoring of data warehousing for Reader’s Digest as part of corporate outsourcing initiative.  Modeled and documented process flows and job scoping for outsourcing vendor. Identified and overcame roadblocks at the offshore level.  Led both offshore and onshore cross-functional teams.

Pleasantville, New York

 Boosted cross-channel customer acquisition and targeting capabilities by integrating online and offline databases for 100M+ records.  Upgraded online analytics, segmentation, and modeling.  Integrated data warehouse operations of multiple acquired firms.

Pleasantville, New York

 Led team that built core portions of a 2 TB Marketing Data warehouse, after successfully advocating for a radical overhaul of the firm’s Marketing Database architecture.  Transformed a patchwork of legacy systems into a robust and customizable web-based tool that handles millions of weekly transactions and has adapted to multiple iterations including migration to different platforms.  Saved millions in ongoing systems maintenance costs with deployment of new system.  Maintained… Show more  Led team that built core portions of a 2 TB Marketing Data warehouse, after successfully advocating for a radical overhaul of the firm’s Marketing Database architecture.  Transformed a patchwork of legacy systems into a robust and customizable web-based tool that handles millions of weekly transactions and has adapted to multiple iterations including migration to different platforms.  Saved millions in ongoing systems maintenance costs with deployment of new system.  Maintained seamless operations for business users during transition to new Data Warehouse. Show less

Pleasantville, New York

Mba, Computer Methodologies

Ba, Mathematics