Tina Kolcaj Email & Phone Number

New York, New York, United States

• Manage digital life cycle of Model Year Change Over (MYCO) as well as high profile reveals for Ford US brand projects on Ford.com
• Manage multiple 8-9 month long MYCO projects simultaneously at different project stages
• Work with various teams including creative, strategy and product to ensure alignment on project milestones and content direction for Ford vehicle projects
• Work with content authoring team in Buenos Aires to ensure site appearance and functionality meet client expectations

• Managed the full production, from creative kick-off to go-live, and day to day executions of all Ford Brand and Ford Customer Service Division paid digital media campaigns (display, social, video & audio)
• Created, communicated and maintained project timelines for all the Ford Brand and FCSD paid digital media campaigns
• Collaborated with Campaign Operations, Research and Analytics teams to ensure all paid digital media placements are tagged with appropriate ad serving tags and tracking codes
• Worked closely with internal media team to discuss strategy and execute media buy tests as well as resolve any media discrepancies
• Managed relationships with internal departments as well as external partners/vendors and media publishers/sites to ensure that appropriate materials are received and/or distributed correctly
• Was responsible for tagging all the Ford Brand and FCSD paid digital media placements within the ad trafficking server

Birmingham, MI

• Managed Chevrolet and Cadillac site projects, working regularly with CAORs, project managers, content authors, developers, quality assurance, SEO and analytics teams
• Cross-brand project management experience with Chevrolet and Cadillac
• Worked with content analysts to test functionality and provide innovative solutions to clients and CAORs
• Regularly troubleshot and resolved live-site issues
• Led new component build and implementation on the Cadillac site
• Led 2018 and 2019 Chevy Model Year Refresh, and 2017 retail events and promotions from production side for site

• Executed production of assets and content for weekly insertions in Automotive News magazine and for the Ford Social website
• Researched and pitched stories about Ford dealers and employees with the "Go Further" factor to be featured in Automotive News and on various Ford Social media platforms
• Produced and managed photo shoots for weekly print and online media placements
• Facilitated client and internal discussions and presentations surrounding projects and strategic planning efforts
• Managed and enforced internal timelines and calendars with all team members

Greater Detroit Area

• Served as a vital communication link between various agency departments to ensure efficiency and timely workflow
• Coordinated projects for Ford International, which includes many regions such as Ford Middle East, Puerto Rico, Sub-Saharan Africa, Central America, and North Africa.
• Routed materials and obtain approvals through GTB's digital and print processes
• Activated jobs using Ricochet and oversee digital projects using JIRA

Greater Detroit Area

• Assisted with development and submission of press releases
• Helped in planning and executing customer sales events
• Administered employee communication channels
• Worked closely with the company's advertising and public relations agencies
• Assisted with introducing social media channels to the company

Troy, MI

• Strong communication skills with borrowers and lenders
• Worked efficiently and effectively due to sensitive time constraints
• Detail oriented and organized with a strong ability to multi-task and prioritize
• Provided high level of customer support, while reducing customer anxiety

Rome, Italy

• Attended the American University of Rome
• Attended the Cannes Lions Festival of Creativity for Advertising
• Worked with the ad team for the Food and Agriculture Organization of Italy to oversee European business formats

Bachelor Of Arts (B.A.), Advertising, Public Relations And Applied Communication

• Graduated May 2015 • Business, Marketing, and Advertising coursework

Advertising

• Attended the Cannes Lions Festival of Creativity • Worked with the ad team for the Food and Agriculture Organization of Italy to oversee.