Tina Kolcaj Email & Phone Number

New York, New York, United States

• Manage digital life cycle of Model Year Change Over (MYCO) as well as high profile reveals for Ford US brand projects on Ford.com• Manage multiple 8-9 month long MYCO projects simultaneously at different project stages• Work with various teams including creative, strategy and product to ensure alignment on project milestones and content direction for Ford vehicle projects• Work with content authoring team in Buenos Aires to ensure site appearance and functionality meet client expectations

• Managed the full production, from creative kick-off to go-live, and day to day executions of all Ford Brand and Ford Customer Service Division paid digital media campaigns (display, social, video & audio)• Created, communicated and maintained project timelines for all the Ford Brand and FCSD paid digital media campaigns• Collaborated with Campaign Operations, Research and Analytics teams to ensure all paid digital media placements are tagged with appropriate ad serving tags and tracking codes • Worked closely with internal media team to discuss strategy and execute media buy tests as well as resolve any media discrepancies• Managed relationships with internal departments as well as external partners/vendors and media publishers/sites to ensure that appropriate materials are received and/or distributed correctly • Was responsible for tagging all the Ford Brand and FCSD paid digital media placements within the ad trafficking server• Former lead project manager for the Ford Motor Company YouTube channel. Worked with agency partner to create YouTube metadocs and post all FMC videos to the channel

Birmingham, Mi

• Managed Chevrolet and Cadillac site projects, working regularly with CAORs, project managers, content authors, developers, quality assurance, SEO and analytics teams • Cross-brand project management experience with Chevrolet and Cadillac• Worked with content analysts to test functionality and provide innovative solutions to clients and CAORs • Regularly troubleshot and resolved live-site issues• Led new component build and implementation on the Cadillac site• Led 2018 and 2019 Chevy Model Year Refresh, and 2017 retail events and promotions from production side for site• Managed development schedules, resource projection and consumption, and team expectations • Higher level of multi-tasking on exceptionally complex projects - i.e., Model Year Refresh, reveals, and retail events

• Executed production of assets and content for weekly insertions in Automotive News magazine and for the Ford Social website• Researched and pitched stories about Ford dealers and employees with the "Go Further" factor to be featured in Automotive News and on various Ford Social media platforms• Produced and managed photo shoots for weekly print and online media placements• Facilitated client and internal discussions and presentations surrounding projects and strategic planning efforts• Managed and enforced internal timelines and calendars with all team members

Greater Detroit Area

• Served as a vital communication link between various agency departments to ensure efficiency and timely workflow• Coordinated projects for Ford International, which includes many regions such as Ford Middle East, Puerto Rico, Sub-Saharan Africa, Central America, and North Africa.• Routed materials and obtain approvals through GTB's digital and print processes• Activated jobs using Ricochet and oversee digital projects using JIRA

Greater Detroit Area

• Assisted with development and submission of press releases • Helped in planning and executing customer sales events • Administered employee communication channels• Worked closely with the company's advertising and public relations agencies• Assisted with introducing social media channels to the company

Troy, Mi

• Strong communication skills with borrowers and lenders• Worked efficiently and effectively due to sensitive time constraints • Detail oriented and organized with a strong ability to multi-task and prioritize • Provided high level of customer support, while reducing customer anxiety

Rome, Italy

• Attended the American University of Rome• Attended the Cannes Lions Festival of Creativity for Advertising • Worked with the ad team for the Food and Agriculture Organization of Italy to oversee European business formats

Bachelor Of Arts (B.A.), Advertising, Public Relations And Applied Communication

• Graduated May 2015 • Business, Marketing, and Advertising coursework

Advertising

• Attended the Cannes Lions Festival of Creativity • Worked with the ad team for the Food and Agriculture Organization of Italy to oversee.