Tina Lloyd

Tina Lloyd Email and Phone Number

Experienced Marketing Leader Spearheading Digital Content, eCommerce, Loyalty, & Social Media at INSP Network @ INSP, LLC
south carolina, united states
Tina Lloyd's Location
Charlotte Metro, United States
Tina Lloyd's Contact Details
About Tina Lloyd

With over 16 years of digital marketing experience, my proficiency lies in transforming innovative ideas into actionable plans that drive engagement and growth across the sports, media, and entertainment sectors. My dedication to empowering women and fostering growth within the cable industry has been recognized with the prestigious 2023 Cynopsis Top Women in Media (Social Groundbreakers) Honor as well as the Rising Tide Honor in Cablefax’s Most Powerful Women in Cable (2022).During my tenure at GOLF (NBC Sports), I spearheaded second-screen audience advancements for live productions and successfully drove revenue through sponsorships and branded content on social media platforms, including golf's debut in the Rio Olympics. Additionally, I played a pivotal role in producing and launching the groundbreaking golf streaming membership, GOLFPASS, in collaboration with golf superstar Rory McIlroy. This platform is now an integral channel on the streaming service from NBC- Peacock.As a collaborative leader, I currently serve as the VP of Digital Content, Loyalty, and Social Media Marketing for INSP, one of the top 10 TV networks. Since assuming the role of Vice President of Digital Content and Social Media in 2019 I have taken on additional responsibilities including: Gaming and eCommerce. My goal; however, has remained - to establish INSP as a multi-platform content destination for our avid and growing Western-centric audience and build communities on the second-screen.My professional achievements include being a former professional golfer, a member of the University of Miami Sports Hall of Fame (2018), and an esteemed "tapped" member of the Iron Arrow Honor Society at the University of Miami (2004). I have also served as an Executive Mentor for the University of Central Florida and actively participated as a member and mentor in Women in Cable and Telecommunications (WICT) and a current member of NAMIC.My career has brought me so many opportunities and I have had the privilege of speaking at various industry panels and conferences across the country. When I am not innovating on digital platforms or mentoring others, I cherish spending quality time with my husband and three sons. I also love to educate others on health and mental well being through my teachings in being a Certified Yoga Teacher (2011) and a Certified Performance Breathwork Coach with XPT (2023).Random things about me :) - Enneagram 4w3- INFJ-Married to former NFL kickerTop 5 Strengths (CliftonStrengths)1. Input2. Restorative3. Connectedness4. Relator5. Intellection

Tina Lloyd's Current Company Details
INSP, LLC

Insp, Llc

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Experienced Marketing Leader Spearheading Digital Content, eCommerce, Loyalty, & Social Media at INSP Network
south carolina, united states
Website:
insp.com
Employees:
548
Tina Lloyd Work Experience Details
  • Insp, Llc
    Vice President, Digital Content, Loyalty (Email And Text), Ecommerce, And Social Media
    Insp, Llc Nov 2019 - Present
    Charlotte, North Carolina Area
    Proudly lead the very talented Digital Content, Social Media and Loyalty Marketing team for the top 10 cable network, INSP. It is my goal to continue innovating to make INSP the ultimate multi-platform content destination for avid Western audiences.Since joining INSP in 2019, I have been honored to be part of the creative marketing team, which has led to the following awards, including the 2023 Top Women in Media (Cynopsis) and 2022 Cablefax Most Powerful Women in Cable Rising Tide Honor. Cablefax 2022o 1st Place Marketing Team of the Yearo 1st Place Brand Imageo 1st Place Marketing of a Special o 3rd Place Marketing of a Continuing Serieso 3rd Place Acquisition MarketingMedia Post 2022o Finalist for Media Post’s EIS Marketing Excellence Awards – Entertainment categoryCynopsis 2021o Cynopsis Best of the Best Awards: Best Social Media CampaignIn my current role, I oversee everything on the 2nd screen including editorial content, email marketing, SMS marketing, social media, e-commerce, and digital content development (short-form). I partner with my team marketing and cross-functionally to come up with creative and strategic ways to not only yield engagement and loyalty but also drive linear tune-in.My strategic approach to managing digital and social media platforms has resulted in increases across all major Digital and Social KPIs for INSP. My team and I, implemented an engagement strategy using Watch 2 Win Sweepstakes/campaigns to aid digital metrics and lift linear C3 ratings that started back in 2021. These have been some of our most successful campaigns in engaging those tuning in, to engage on the 2nd screen.In 2021 we partnered with Arkadium to bring an arcade experience to INSP, which has increased Site Traffic and Page Views by over 294% (2019 vs. 2021). Using data, coffee ;) and a lot of brainstorming - I led my team to 42 new records across the website, email, and social media in 2022 and 40 in 2021.
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  • Golfnow, A Division Of Golf Channel
    Director, Content Strategy, Golfpass
    Golfnow, A Division Of Golf Channel Aug 2018 - Sep 2019
    Orlando, Florida Area
    Worked directly with and led the team that launched streaming content (new and archival) for the NBC Sports OTT: GOLFPASS- Worked to create data-informed content decisions to help acquire and retain members through our subscription service-Worked to extract value from our existing GOLF content and apply it to GOLFPASS-Worked to create additional opportunities for revenue streams with our content- Worked cross-functionally with production, marketing, public relations, media operations, product to ensure we launched GOLFPASS with over 200 pieces of archival content and over 500 hours to stream fan favorites and instructional series- Worked with media operations and developers to create SOPs for the streamlined workflow of archival content - Cross-pollinated with production to develop and produce 3 new GOLFPASS Original series to life: My Roots with Rory McIlroy, My Daily Routine, and Toughest Tracks- Worked with news and live tournaments to ensure organic green sheet integrations (that relates to the tournament storyline) and promotions on-air driving new leads and acquisition to our site via content- Managed and published content updates and metadata files to GOLFPASS to help create more data recommendations based on viewing consumption
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  • Golf Channel
    Director Of Social Media
    Golf Channel May 2016 - Aug 2018
    Orlando, Florida Area
    • Created and executed social (paid and organic) for the television media company GOLF, under the NBC Sports umbrella. Transformed the mindset of how GOLF views social media and digital• Implemented social-first content and video strategy which has helped us see over 80% YoY growth in native video views• Launched social segmentation strategy in early 2017 that has shown an increase in engagement across all social platforms• Worked closely with our ad-sales team on sold branded content opportunities, social-first strategy for the editorial content, and developed the app-push notification strategy• Launched regular social LIVE programming in 2017, as a way to drive more fan engagement on owned platforms as well as be a part of Facebook's new Watch and Video tab features• Launched Talent Engagement strategy to help build GOLF awareness and credibility through our on-air talent and analysts• Worked closely with the following areas on a daily basis: news and production, on-air talent, research/analytics, email, SEO, marketing communications, engineering, remote operations and creative solutions. • In addition to working closely with these teams, I also managed the relationship with our external digital agencies, influencers, and software vendors including Facebook, Snapchat, and Twitter. Engaged regularly with the digital and social teams from our GOLF partners: PGA Tour, LPGA Tour, R&A, Augusta National, and PGA of America. Managed a team of 6 highly motivated and socially focused members.
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  • Hsn
    Social Media Marketing Manager
    Hsn Mar 2015 - May 2016
    Tampa/St. Petersburg, Florida Area
    • Worked daily on ensuring the HSN multi-billion dollar retail brand and television network voice is heard on all social media channels while also measuring our team's success with our strategy for engaging multimedia content. • Created social strategy and oversee the campaign management of top-tier and blue-chip priority brands on our HSN social channels with HSN Emerging Media leadership• Managed and created strategy for social TV integrations utilizing the Spredfast platform to bring social to TV engagement• Owned and managed the HSN Social Editorial Calendar - Ensured visual storytelling on our channels stays cohesive with the company’s monthly theme - Created strategies on social contests and giveaways utilizing Shoutlet Canvas and Spredfast Promotions - Created the strategy and oversee social visualizations and integration on HSN.com, TV, and email for HSN• Internal and strategic liaison for internal communications on cross-company partnerships/initiatives (integrated marketing, creative, brand and TV departments) - Consumer marketing lead on various tiered campaigns including Entertainment Partnerships• Launched the HSN Periscope Channel in September 2015 to bring fans unparalleled access to our portfolio of celebrities including: Serena Williams, Red Carpet Movie Premiere of: JOY, Wendy Williams, Kristin Chenoweth, and Giuliana Rancic
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  • Infusion Brands
    Director Of Retention Marketing
    Infusion Brands Jul 2011 - Dec 2014
    Clearwater, Fl
    Led e-commerce strategies for 5 CPG brands under Infusion Brands umbrella including: eDiets.com, ASTV, Inc., Ronco Holdings, Inc, Dual Tools, and DOC Clean and optimized the individual websites and sales funnels for these brands. Worked closely on the launch of paid media via DRTV for our brands. Oversaw media spend and creation of Direct Response (DR) advertising on both linear and digital platforms.Revenue Growth: -Responsible for Operations, Digital Marketing, e-commerce, Accounting and Customer Support for eDiets.com, a diet and wellness company servicing over 3 thousand members worldwide.-60% Increase in net sign-ups (new members/customers) driving net profit each week-85% Decrease in customer service volume and cases (crisis management lead)Leadership Initiatives: -Created the protocol for customer service complaints for eDiets.com-Launched Infusion Brands Team Building Product Fair, bringing all departments together for team building and morale boosting exercises and product knowledge (in-process)-Vendor Contract Negotiation: Assisted in signing of celebrity diet plan, Holly Madison and white-labeled products-Finalized and maintain portfolio of outside business partners leveraged on eDiets.comMarketing Experience: -Created and curated marketing content for digital marketing initiatives. -Increased Website Traffic Impressions from 2.1 million to 4.3 over 2 years (2012-2014)-161% Increase in social media following over 1 year (2013-2014)-Launched monthly e-newsletter resulting in 38% Increase in open rates and 108% increase on email marketing campaigns over a year (2013-2014)-Created branding for white label products under the eDiets private label of nutritional supplementsSales Experience:-Created & Deployed: 1st ever Ronco.com Black Friday-Cyber Monday 2014 Sale-66% increase in sales from 4 days than ANY month in 2013 or 2014 COMBINED.-Initiated corporate ad revenue sales for eDiets.com-Negotiated rev/share deals with outside vendors
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  • Ediets.Com
    Spokesperson
    Ediets.Com Apr 2010 - Apr 2014
    Spokesperson for the National Weight Loss Meal Delivery Plan by eDiets.com. My image was used in both national print advertisements and the national television commercial campaign.
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  • Professional Golfer
    Tour Pro
    Professional Golfer Aug 2005 - Jan 2014
    -Competed at the highest level of Women’s Professional Golf-Played in two US Women’s Opens as well as played in two LPGA events on Sponsorship Invitations. -Cold Called major golf and sport companies for a potential sponsorship.-Former spokesperson for: Sunice, LIJA, Adidas/Taylor Made Golf, Heavy Putter, AWS, American Thermoplastics, Power Bilt Golf, and Swing Juice. -Official Travel Professional for Saddlebrook Resort-Played in corporate outings to promote the LPGA and myself to help assist in selling sponsorship opportunities with Fortune 500 companies.
  • Univeristy Of Miami Alumni Association
    Telemarketing Supervisor
    Univeristy Of Miami Alumni Association Aug 2003 - Aug 2005
    Coral Gables, Fl
    Original position was held entry-level doing evening telemarketing on behalf of the University of Miami Alumni Association to raise funds for the University of Miami Annual Fund. Based on performance was promoted to Supervisor, overseeing calls and answering questions for fellowcolleagues in addition to continue cold calling alumni. This position was held part-time in addition to maintaining my academics and position on the golf team.
  • University Of Miami
    Ncaa Division I Athlete
    University Of Miami Aug 2001 - May 2005
    Coral Gables, Fl
    Inducted into 2018 UM Sports Hall of Fame Class.Competed at the highest level of collegiate competition and excelled in all areas. A leader in the classroom as well as on the golf course, I was able to maintain: a high GPA, be inducted into the Highest Honor Society at the University of Miami and win 7 collegiate individual titles. In addition to this I was 3 time Team MVP and Captain. A leader and ambassador for the University of Miami for years to come, excelling in high pressure and competitive situations.
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Tina Lloyd Skills

Social Media Marketing Social Media Marketing Email Marketing Marketing Communications Advertising Facebook Public Relations Public Speaking Marketing Strategy Leadership Digital Marketing Event Planning Social Networking Management Sales Blogging Golf Google Analytics Sports Adobe Creative Suite Brand Management Strategy Selling Golf Instruction Web Design Microsoft Office Pinterest Sponsorship Instagram Project Management Cross Functional Team Leadership Strategic Planning Camera Skills Graphic Design Mac Os X Windows 7 Iwork Promotions Dietetics Sports Nutrition Consumer Products Nutrition Twitter Marketing Lean Six Sigma Direct Marketing Consumer Package Goods Corporate Events Fitness Direct Response

Tina Lloyd Education Details

Frequently Asked Questions about Tina Lloyd

What company does Tina Lloyd work for?

Tina Lloyd works for Insp, Llc

What is Tina Lloyd's role at the current company?

Tina Lloyd's current role is Experienced Marketing Leader Spearheading Digital Content, eCommerce, Loyalty, & Social Media at INSP Network.

What is Tina Lloyd's email address?

Tina Lloyd's email address is ch****@****hsn.com

What is Tina Lloyd's direct phone number?

Tina Lloyd's direct phone number is +181352*****

What schools did Tina Lloyd attend?

Tina Lloyd attended University Of Miami.

What are some of Tina Lloyd's interests?

Tina Lloyd has interest in Yoga, Fitness, Sports, Health.

What skills is Tina Lloyd known for?

Tina Lloyd has skills like Social Media Marketing, Social Media, Marketing, Email Marketing, Marketing Communications, Advertising, Facebook, Public Relations, Public Speaking, Marketing Strategy, Leadership, Digital Marketing.

Who are Tina Lloyd's colleagues?

Tina Lloyd's colleagues are Madeline Schulte, Richard Lewis, Tina Helms, Tammy Burklin, Phyllis Jones, Richard Le Master Ii, Lisa Simmons-Yarbro.

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