Tina Lloyd Email & Phone Number

Charlotte, North Carolina Area

Proudly lead the very talented Digital Content, Social Media and Loyalty Marketing team for the top 10 cable network, INSP. It is my goal to continue innovating to make INSP the ultimate multi-platform content destination for avid Western audiences.Since joining INSP in 2019, I have been honored to be part of the creative marketing team, which has led to.

Orlando, Florida Area

Worked directly with and led the team that launched streaming content (new and archival) for the NBC Sports OTT: GOLFPASS- Worked to create data-informed content decisions to help acquire and retain members through our subscription service-Worked to extract value from our existing GOLF content and apply it to GOLFPASS-Worked to create additional.

Orlando, Florida Area

• Created and executed social (paid and organic) for the television media company GOLF, under the NBC Sports umbrella. Transformed the mindset of how GOLF views social media and digital
• Implemented social-first content and video strategy which has helped us see over 80% YoY growth in native video views
• Launched social segmentation strategy in early 2017 that has shown an increase in engagement across all social platforms
• Worked closely with our ad-sales team on sold branded content opportunities, social-first strategy for the editorial content, and developed the app-push notification strategy
• Launched regular social LIVE programming in 2017, as a way to drive more fan engagement on owned platforms as well as be a part of Facebook's new Watch and Video tab features
• Launched Talent Engagement strategy to help build GOLF awareness and credibility through our on-air talent and analysts

Tampa/St. Petersburg, Florida Area

• Worked daily on ensuring the HSN multi-billion dollar retail brand and television network voice is heard on all social media channels while also measuring our team's success with our strategy for engaging multimedia.
• Created social strategy and oversee the campaign management of top-tier and blue-chip priority brands on our HSN social channels with HSN Emerging Media leadership
• Managed and created strategy for social TV integrations utilizing the Spredfast platform to bring social to TV engagement
• Owned and managed the HSN Social Editorial Calendar - Ensured visual storytelling on our channels stays cohesive with the company’s monthly theme - Created strategies on social contests and giveaways utilizing Shoutlet.
• Internal and strategic liaison for internal communications on cross-company partnerships/initiatives (integrated marketing, creative, brand and TV departments) - Consumer marketing lead on various tiered campaigns.
• Launched the HSN Periscope Channel in September 2015 to bring fans unparalleled access to our portfolio of celebrities including: Serena Williams, Red Carpet Movie Premiere of: JOY, Wendy Williams, Kristin Chenoweth.

Clearwater, FL

Led e-commerce strategies for 5 CPG brands under Infusion Brands umbrella including: eDiets.com, ASTV, Inc., Ronco Holdings, Inc, Dual Tools, and DOC Clean and optimized the individual websites and sales funnels for these brands. Worked closely on the launch of paid media via DRTV for our brands. Oversaw media spend and creation of Direct Response (DR).

Spokesperson for the National Weight Loss Meal Delivery Plan by eDiets.com. My image was used in both national print advertisements and the national television commercial campaign.

-Competed at the highest level of Women’s Professional Golf-Played in two US Women’s Opens as well as played in two LPGA events on Sponsorship Invitations. -Cold Called major golf and sport companies for a potential sponsorship.-Former spokesperson for: Sunice, LIJA, Adidas/Taylor Made Golf, Heavy Putter, AWS, American Thermoplastics, Power Bilt Golf, and.

Coral Gables, FL

Original position was held entry-level doing evening telemarketing on behalf of the University of Miami Alumni Association to raise funds for the University of Miami Annual Fund. Based on performance was promoted to Supervisor, overseeing calls and answering questions for fellowcolleagues in addition to continue cold calling alumni. This position was held.

Coral Gables, FL

Inducted into 2018 UM Sports Hall of Fame Class.Competed at the highest level of collegiate competition and excelled in all areas. A leader in the classroom as well as on the golf course, I was able to maintain: a high GPA, be inducted into the Highest Honor Society at the University of Miami and win 7 collegiate individual titles. In addition to this I.