Tina Morton, Mba, Cae Email & Phone Number

Chicago, Illinois, United States

Manage all aspects of ASHE governance including Advisory Board, Committees, Councils, and Task Forces; Lead strategic plan development and execution; oversee chapter relations; Lead member recruitment/retention strategy and volunteer management

Itasca, Il

Led marketing, engagement, and member communications strategy for $24 million annual revenue membership business.

Northfield, Il

Led strategic and tactical marketing and communication plans for member recruitment and retention, member benefits, annual meeting, education programs, and advocacy.

Northfield, Il

Managed market research efforts and data analytics for membership including annual member needs/value/segmentation studies and segmented member research panels. Served as primary staff liaison for New in Practice Committee and Council on Member Engagement.

Northfield, Il

Developed and launched new program to support practice transformation including practice information gathering, analysis, and knowledge sharing across departments to help with filling needs gaps and developing new programs and products.

Northfield, Il

Managed tactical marketing and market research projects for recruitment and retention, member benefits, annual meeting, education programs, publications, and advocacy. Served as primary staff liaison for the Member Benefits and Member Development committees and Council on Member Engagement.

Northfield, Il

Coordinated marketing plans and market research efforts for the launch of a new CAP annual meeting, publications, member recruitment/retention, advocacy, and education.

Master Of Business Administration - Mba, Marketing

Bachelor’S Degree, Biology And Psychology Majors, Chemistry Minor

Activities and Societies: Phi Kappa Phi, Golden Key National Honor Society