Tina Sexton Email & Phone Number

Louisville, Kentucky Area

• Responsible for the overall vision, planning, selling, organization and implementation of The U.S. Finals• Recruit associate partner companies who will build attendance and value for The U.S. Finals• Boost event profitability by seeking cash and trade sponsorships• Develop and monitor event budgets, venue contracts, staffing and planning• Communicate directly with customers and work closely with sales staff to accurately project event income• Implement operational enhancements including adoption of a new online registration system, new team scoring system, and a new event webcasting partnership• Communicate consistently with partner companies and incentivize them to help them grow registrations• Provide creative direction for the brand, author and edit copy for all company media, including customer and partner directives, print and web

Louisville, Kentucky Area

• Maintained company profitability and increased market share • Utilized an aggressive customer loyalty program, JAM Rewards• Managed a team of five event planners and four event coordinators• Contacted customers regularly to build new relationships and nurture existing ones• Approved staff purchases, reviewed event budgets and sought cost saving opportunities• Worked closely with executive staff and graphics department to create advertising and all marketing material

Louisville, Kentucky Area

• Managed a team of six business-to-business outside sales reps • Built comprehensive compensation plans and set quantifiable, timely goals• Trained, assisted and motivated sales team to meet territory growth goals• Exceeded overall company team participation growth goals• Successfully achieved significant cost savings by transitioning sales team from selling one brand to selling a seven brand package• Initiated, created and executed the JAM Rewards customer loyalty program• Created customer surveys, analyzed results and implemented change accordingly• Personally handled any escalated customer or employee issues

Louisville, Kentucky Area

• Generated revenue growth by retaining current customers • Participated in intense sales training at Waste Management headquarters in Houston, Texas• Established and maintained a high level of customer satisfaction among commercial accounts in a designated territory• Achieved budgeted sales goals by resigning contracts and improving account profitability • Scheduled regular customer appointments to present service capabilities face-to-face• Made multiple drop-in calls daily on current customers• Managed my book of business (1,000+ customers)• Identified opportunities to cross-sell existing customers• Reduced lost accounts by diffusing cancellation requests

Louisville, Kentucky Area

• Identified and acquired new clients valued at over $800,000 for the 2005-2006 season• Retained existing clients valued at over $1.4 million for the 2005-2006 season• Nurtured top-producing programs• Sought potential new markets • Created timely reports for event planners and executive management• Maintained client database of 2,000+ contacts• Analyzed competitor events, policies, rules, etc.• Assisted in marketing and advertising initiatives

Louisville, Kentucky Area

• Assisted in establishing a direct marketing department• Liaison between account team/client and creative team• Collaborated with media department to analyze markets and form recommendations• Conducted meetings and presentations with marketing directors and CEOs• Estimated projects, managed to budgets

Louisville, Kentucky Area

• Built and cultivated client relationships• Collaborated with graphic artists to develop creative concepts for clients • Copy writing for web, sales collateral, ads and press releases• Worked closely with print production to ensure quality of final products• Maintained client website content

Bsba, Marketing

Education record