Tina Xu Email & Phone Number

France

Paris, Île-de-France, France

Île-de-France, France

Co-founder of L2X Digital, provides consultancy solutions for Asian companies’ expansion into the European market, in market study, GTM, brand communication and strategy

Singapore

• Leading digital solution provider in E-commerce operations, Digital Marketing, and Data Analytics, present in 6 markets with 600+ employees (acquired by Ascential Ltd in June 2022, rebranded as Flywheel SEA.)Countries.
• Strategy & Business Planning: Part of the leadership team, established the country's yearly new business target, budgeting, and Go-to-market strategies
• Business Development: Led BD teams across 6 markets. Managed complex regional RFPs, structured & negotiated complex commercial terms & trade margins, and fostered strategic partnerships with main marketplaces, driving.
• Operation Excellence: Led cross-function teams in re-shaping business models and identifying new growth channels. Optimized and standardized BD operations (materials, processes, CRM adoption, revenue forecasting tools.

Singapore

• #1 e-commerce marketplaces covering Singapore, Malaysia, Thailand, Vietnam, Indonesia, the Philippines, Taiwan, and BrazilR&R:
• Category Growth: Led a team of 4 to drive the growth of the Electronic Category across 7 markets, provided local markets with refined marketing, pricing, and assortment strategies, closed the GMV gap with the main.
• Strategic Account Management: Cultivated strategic partnerships by developing Joint Business Plans and growth strategies; double regional managed accounts within two years, with 6x annual growth for key partners
• Strategic Project: Directed cross-functional teams in driving high-impact projects that boosted brand performance, including the launch of the Shopee Enabler Program, which recruited over 80 enablers responsible for.

Singapore

• A 12-week program with ~50 executives, developing business concepts with guidance from Antler investors, mentors
• Co-founded Source Inn, a platform designed for fashion sourcing operations, successfully progressing to Antler ‘s pre-IC round

Antwerp, Flemish Region, Belgium

• Flagship $10 billion government-initiated infrastructure development project in Oman. Middle-East Based.
• Market Entry & Investment Attraction: Headed the business development of the industrial zone for the Asian market; Developed and implemented market entry strategies, generating investment leads worth over $400 million.
• Partnership Building: Forged strong relationships with over 100 leading companies across oil & gas, manufacturing, logistics, and warehousing sectors, as well as over 30 key government bodies and associations in China.
• Integrated Communication & Branding: Created a communication strategy encompassing all channels (online, print, roadshows). Designed promotional material to establish project awareness in the Asian market, setting a.

Shanghai, China

• Marketing & project management: Directed three associates in executing comprehensive marketing programs – from idea generation and development to launch - for F500 companies
• Digital Marketing & Brand strategy: Crafted and executed integrated social media strategies (e.g Harley-Davidson, Perfetti Van Melle); Delivered brand and media relation management for clients in the FMCG and.

Shanghai, China

• Global Account Management: Managed global key accounts in the machinery industry (including Honeywell, Doosan, Johnson & Johnson etc.) in China, effectively coordinating between customers, factories, distributors and.

Master Of Business Administration - Mba

Bachelor Of Arts (B.A.), English Language And Literature, General