Tina W.

Tina W. Email and Phone Number

Manager of Group Strategy @ Westin Boston Waterfront
Fort Worth, TX, US
Tina W.'s Location
Fort Worth, Texas, United States, United States
About Tina W.

WHO I AM:How does one start off with a passion for Chemical Engineering and become a Revenue Management Leader for a leading hospitality company – easy, they have a passion for puzzles, numbers, researching and data with a strong influence from the most unique, vibrant, people-centric cities in the US ~ New Orleans. I leverage technology & systems, monitor data quality, use analytics and relationship skills to adapt strategies that increase profit for stakeholders.If you are looking for an accomplished professional and strategic business leader that understands the value of how people, technology and data interconnect, we need to talk.WHAT I DO:I identify revenue growth strategies by using multiple systems and tools to uncover opportunities, completing qualitative analysis and time series forecasting to enhance decision making. I implement new processes, strategies & initiatives, provide informative data, offer training and build trust with team members. The results are impactful analysis, measurable recommendations, optimal pricing, forecast accuracy, inventory and competitor knowledge, enabling me to drive customer satisfaction and maximize profits.I am passionate about hospitality and numbers. I have been described as self-motivated, detail oriented, organized and an experienced business-focused professional with a proven record of driving business value through a desire for myself and others to succeed.KEY ACCOMPLISHMENTS:💲Created and implemented process improvement plans driven from the identification of standard business procedure gaps revealed from investigative audits. Activities included stakeholder & team discussions, skill assessment and customizing training, resulting in the generation of over $6.3M in new revenue over 6 years. 💲Analyzed multiple datasets to create pricing and inventory strategies for over 33 hotels. Activities included completing qualitative analysis and time series forecasting to enhance decision making, resulting in multi-year revenue growth with an average of $206.2K per hotel per year.💲Increased stakeholder participation in Revenue Management, increasing hotels from 6 to 18. Activities included marketing services to multiple owners, resulting in increased managed revenue for cluster by $47.6M.SKILLS:Conflict ResolutionCRMCustomer SatisfactionData QualityDecision MakingHospitalityMicrosoft Office/Excel/PowerPointOrganizationPresentationsPrioritizationProblem-SolvingProcess ImprovementProfit MaximizationQuantitative and Qualitative AnalysisSelf-StarterTraining

Tina W.'s Current Company Details
Westin Boston Waterfront

Westin Boston Waterfront

View
Manager of Group Strategy
Fort Worth, TX, US
Website:
marriott.com
Employees:
206259
Tina W. Work Experience Details
  • Westin Boston Waterfront
    Manager Of Group Strategy
    Westin Boston Waterfront
    Fort Worth, Tx, Us
  • Westin Boston Waterfront
    Manager Of Group Strategy
    Westin Boston Waterfront May 2021 - Present
    Boston, Massachusetts, United States
    • Forecast future group and catering demand using applied economics and statistics, performing quantitative analysis on historical, current and future data• Manage and strategize daily projects, inventories, status change and quote analysis
  • Marriott International
    Manager Of Group Strategy
    Marriott International 2018 - 2020
    • Forecast future group and catering demand using applied economics and statistics, performing quantitative analysis on historical, current and future data• Manage and strategize daily projects, inventories, status change and quote analysis • Prepare and present group focused sell strategy packets; focusing on all aspects of the group and catering segments• Proficient in analyzing and adjusting the Group Pricing Optimizer Setup and Total Hotel Calendar• Responsible for group rooms and catering projections, business evaluations and function space management for 2 Westins, 1 Courtyard and 1 Autograph; total Rooms and Catering revenue of $53M+• Provide backup for team members for group rooms and catering projections, business evaluations and function space management for additional properties: 2 Renaissance and 2 Marriott Hotels; total Rooms and Catering revenue of $106M+• Successful integration of three Starwood Hotels into Marriott Revenue Management Structure; Guiding and training Department Heads, Senior Managers and Hourly Associates on nuances of Marriott Revenue Management revenue impacting systems while learning business processes from other departments, and anticipating how they may be impacted by RM led changes • Developed a cohesive working relationship with Regional Sales Office by establishing well defined processes• Work across departments to solve problems and work collectively in a team environment• Developed a strong relationship between group and local Sales Managers while maintaining a profitable balance of group and local business • Identify and understand issues, problems, and opportunities; Ability to assemble information, extract pertinent facts, draw logical conclusions, and present recommendations; Develop and evaluate alternatives and solutions, solve problems, and choose a course of action while remaining flexible to constant economic changes
  • Marriott
    Manager Of Function Space
    Marriott 2012 - 2018
    Dallas-Fort Worth Metroplex
    • Contributed to implementation of Consolidated Inventory and Total Yield System for nine hotels• Provide recommendations on assignment of function space to best fit the needs of the hotel and the client• Assist in rearranging space to accommodate additional events and maximize space/profit for hotel; total Rooms and Catering revenue of $161M+• Provide training to Event Teams, Group Sales, Catering Sales and Destination Sales Executives to improve effectiveness of revenue management processes• Ensure hotels group sales strategies are effectively implemented• Develop function space guidelines for Event Management Teams, Catering Teams and Group Sales• Manage function space room releases, rates and availability• Perform function space diary audits to identify conflicts, double bookings and ensure adequate space is protected for each group’s pattern, without affecting the ability to book other groups • Monitor group inventory to ensure straight-line availability and maximization of revenue potential for all brands• Develop and manage internal key stakeholder relationships• Determine and publish free sell dates and strategies for local catering
  • Marriott International
    Manager Of Group Strategy
    Marriott International 2009 - 2012
    Fort Worth, Texas
    • Use applied economics and statistics to forecast future group and catering demandby performing quantitative analysis on historical, current and future data• Manage and strategize daily projects, inventories, status change and quote analysis • Prepare and present group focused sell strategy packets; focusing on all aspects of the group segment• Proficient in analyzing and adjusting the Group Pricing Optimizer Setup• Responsible for business evaluations and function space management for Worthington Renaissance• Responsible for inventory management and business evaluations for four select service hotels • Developed a cohesive working relationship with Regional Sales Office by establishing well defined processes• Developed a strong relationship between group and local Sales Managers while maintaining a profitable balance of group and local business
  • Marriott International
    Rooms Inventory Manager
    Marriott International 2006 - 2009
    Fort Worth, Texas
    • Effectively communicated revenue strategies between hotel, Revenue Team, Sales Team and Stakeholders• Prepared and presented at weekly sell strategy meetings• Initiated new strategies to maximize revenue and profit
  • Marriott International
    Sales Manager
    Marriott International 2005 - 2006
    Dallas-Fort Worth Metroplex
    • Experienced firsthand knowledge of understanding of the customer’s group and catering needs• Gained a more comprehensive perspective on balancing the needs of the hotel with the needs of the customer• Recognized as a point person for team members on questions and concerns relating to Revenue Management and systems, as well as a person they could come to regarding their own personal growth• Identified and closed profitable opportunities for participating hotels based on market conditions and properties needs
  • Marriott International
    Director Of Inventory Management
    Marriott International 2004 - 2005
    Dallas-Fort Worth Metroplex
    • Implemented Total Hotel Revenue Management in the Dallas/Fort Worth Cluster Office• Changed focus of Revenue Management Discipline to Total Hotel Sales• Increased revenue for owners by incorporating pricing strategies for group room, group and local catering
  • Marriott International
    Cluster Director Of Revenue Management
    Marriott International 2001 - 2004
    Dallas-Fort Worth Metroplex
    • Assisted in the development of Total Hotel Revenue Management working closely with the Regional and Corporate Teams to develop a working model for this new discipline• Implemented new programs, One Yield, to assist in Total Hotel Revenue Management• Led a Revenue Management Team of 2 Managers that expanded from 7 hotels to 18 hotels within 2 years, representing eight ownership groups, six brands with estimated room revenue of $72M.
  • Marriott International
    Cluster Revenue Manager
    Marriott International 2000 - 2001
    Dallas-Fort Worth Metroplex
  • Marriott International
    Director Of Rooms Reservations
    Marriott International 1998 - 2000
    El Paso, Texas
  • Marriott International And Coldwell Banker
    Earlier Career Positions:
    Marriott International And Coldwell Banker 1988 - 1998
    Reservation/Revenue Manager; El Paso MarriottReservation Sales Supervisor; El Paso MarriottReservation Sales Agent; El Paso MarriottReal Estate Agent; Coldwell Banker El PasoGroup Sales Agent; El Paso MarriottFront Office Manager; El Paso MarriottFront Desk Supervisor; New Orleans MarriottRooms Controller; New Orleans MarriottFront Desk Clerk; New Orleans Marriott

Tina W. Education Details

Frequently Asked Questions about Tina W.

What company does Tina W. work for?

Tina W. works for Westin Boston Waterfront

What is Tina W.'s role at the current company?

Tina W.'s current role is Manager of Group Strategy.

What schools did Tina W. attend?

Tina W. attended University Of New Orleans.

Who are Tina W.'s colleagues?

Tina W.'s colleagues are Alondre Mathis, Gaurav Chauhan, Heather Fitzpatrick, Brenda Mccray, Arafa Kamel, Gautam Kumar, Jim Dennany.

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