Tina Wiseman, M.Ed. Lean Six Sigma Green Belt Email & Phone Number

Acton, Massachusetts, Us

• Develop innovative launch processes and tools for cross-functional launch teams• Develop and lead new process to ensure commercial launch planning & feasibility are included early in business planning & stage/gate decisions• Partner and collaborate with Product Managers, Product Marketing Managers and Franchise leadership to ensure achievement of launch success and outcomes globally• Define, document and influence the specific roles, responsibilities & dependencies of each stakeholder and all deliverables in commercial launch process from early concept through product launch• Provide coaching to cross-functional launch teams to ensure successful execution of launch deliverables

Provide full suite of marketing, branding and product launch services to enable companies to achieve growth targets for a variety of clients including healthcare construction and medical device firms. Includes GTM strategies & tactics, value proposition & messaging, sales strategies & tools, integrated marketing (digital, print) & tradeshow presence for companies and new product launches / repositioning products into new market spaces.

Conshohocken, Pa, Us

Drive product strategy for value added products, services and technologies to meet business growth objectives for MWI Animal Health division. • Define product strategy & roadmap including prioritizing features, setting pricing to meet revenue & profitability goals while maintaining budget to ensure success• Manage products from concept to commercialization including all stages of the product lifecycle • Develop and execute product launch activities including marketing, pricing, and training of the salesforces to reduce selling cycle time and increase customer conversions• Determine new opportunities based on market research & analysis in addition to leveraging industry and adjacent relationships that foster innovation• Develop value propositions for products, services and technologies• Monitor health of product portfolio to include adoption, technical and operational performance, quality, revenue and profitability • Drive execution of non-standard deal pursuits that require product innovation/customization• Develop pilot phase project plans, key performance metrics and establishes commercial rollout terms

Meridian, Idaho, Us

Translate product strategy into the multi-year product implementation roadmap. Manage implementation of products, programs and services in accordance with product cycles. Run product governance and communicate decisions across the enterprise. Oversee a team of 5 direct reports to execute product strategy and implementation. Scope of responsibility includes:- Product lifecycle management- Product configuration- Portfolio/Product implementation (systems, process, resource management)- Business and technical requirement development- Program and project management

Poway, California, Us

With an extensive database and pool of healthcare leadership talent to draw from, Novia Solutions provides talent acquisition services for interim or direct-hire positions enabling hospitals across the country to stabilize turmoil, manage change and produce results. Broad span of responsibility includes oversight of Sales, Marketing, Client Account Management, Recruiting & Staffing, & general administrative operations including HR & IT.

Poway, Ca, Us

Firm offers clinical and nonclinical consulting services such as for pharmacy, case management, surgical services, technology optimization, revenue cycle, supply chain and HR. Charged with guiding the company’s transition and growth from small to mid-size firm resulting in being named to Becker Healthcare’s Top 150 Places to Work in Healthcare and subsequently being acquired by GE Healthcare Consulting. Broad span of responsibility includes Marketing – Product Portfolio Ownership from Cradle-to-Grave, Business Case & Financial Modeling, Go-To-Market Strategy. HR – Recruiting/Retention, Employee Development/Training/Performance Management, Internal Communication, Change Management; IT – Technology Tools & Intelligence (databases, dashboards); PMO – Project Plans/Budgets/Tools/Staffing. Manage a team of 15 direct and indirect reports. Highlights of accomplishments include:> Synthesized industry & competitive intelligence to drive strategic business planning > Streamlined systems & business processes to reduce costs by 15%> Determined metrics, KPIs & measurement tools to track program/service line success> Created & implemented comprehensive performance management program & succession planning> Improved employee engagement with career pathing & cross-training reducing turnover by 10%

San Diego, Ca, Us

Created and executed strategic and tactical plans for medical devices (neurologic, infusion, respiratory, pharmacy, nursing & procedural areas) across four business units comprising $1B+ in revenue. Scope of responsibility spanned global product development & launch, strategic alliances and M&A activity through a team of 8 geographically dispersed reports with upstream and downstream capabilities. Served as key decision maker on executive cross-functional panel overseeing global product portfolio within each Business Unit. Sphere of influence included R&D, Manufacturing, Marketing, Business Development, Sales, Finance, Contracts, Customer Service and Training. > Commercialized 16 products across 4 business units in 24 months> Accurately modeled value propositions & ROI for pricing, programs & promotions> Established priorities for clinical product development for new products & feature releases> Managed product lifecycle from requirements definition to commercial product launch & sunset> Developed tactics to execute IT connectivity across broad suite of devices > Developed operational procedures and KPI metrics for success with channel partners > Facilitated Kaizen events to integrate processes across business units to present "one face to the customer" for contracting, invoicing, product implementation, service & support > Used Lean & Six Sigma methodologies to develop detailed VSM's documenting improved future-state workflows for variety of workstreams including: Design for Six Sigma, EOL for clinical products & services> Defined and implemented lean business processes resulting in $3M operational savings> Built dashboards/scorecards/detailed program analysis to inform decision making & support rapid growth > Executed comprehensive change management campaigns & tactics> Identified gaps in staff competencies & developed programs & tools to address the gaps

Dublin, Oh, Us

Developed value proposition with targeted messaging that clearly differentiated products and services from competitors for $500M Infusion Device business unit. Accurately modeled value propositions and ROI for pricing, programs and promotions. In response to competitive threat, led cross-functional team to simplify go-to market strategies and messaging for CIOs & CNOs to roll out at National Sales Meeting. Ensured marketing programs/projects met customer needs by actively collecting VOC via direct sales interviews and customer site visits.

Dublin, Oh, Us

Define and execute marketing strategy and positioning for $60M pharmacy automation business segment. Develop value proposition, strategic messaging and sales tools. Provide leadership and direction to cross-functional product development team for $17M pharmacy automation product resulting in 95% increase in product revenue & 70% increase in committed contracts. Contribute to development of global product commercialization process. Utilize Lean Six Sigma Green Belt methodologies to determine optimal business processes resulting in $3M operational savings.

London, Gb

Directed product development activities for clinical products such as employee wellness & disease management programs, HMO & PPO services generating $4M annually. Analyzed industry trends and opportunities to create product development and marketing plans. Determined product pricing to achieve target profit margins. Actively engaged in prospective sales opportunities to close deals. Managed up to 6 cross-functional team members in a matrixed environment.

Aliso Viejo, Ca, Us

Challenged to direct the full-scale development and launch of web-based clinical education program (Essentials of Critical Care Orientation - ECCO). Oversaw all aspects of product and business development including requirements documentation, financial modeling, evaluating new business opportunities and executing partnerships. Held P&L accountability for annual budget in excess of $2M. Managed up to 35 project team members including clinical experts, sales, marketing and IT staff.

Marketing agency liaison for a broad array of corporate clients. Also directed the daily operations of an Internet-based business unit. Scope of involvement comprised strategic planning, sales and marketing, brand management and market development. Maintained P&L responsibility for project-specific budgets in aggregate exceeding $500,000. Supervised six employees, including graphic designers, sales and IT staff.

Played integral role in the development and execution of strategic planning for medical device product positioning. Responsibilities were diverse and encompassed departmental budget development, project team management, product marketing and training, and trade show participation. Ensured all communications materials adhered to regulatory requirements set forth by FDA in product 510(k) clearance documentation.

Master Of Business Administration (Mba), Business Administration

Ma, Education

Multi-Subject Teaching Credential

B.A., Liberal Studies

Education record