Tina Wiseman, M.Ed. Lean Six Sigma Green Belt Email & Phone Number

Acton, Massachusetts, US

• Develop innovative launch processes and tools for cross-functional launch teams
• Develop and lead new process to ensure commercial launch planning & feasibility are included early in business planning & stage/gate decisions
• Partner and collaborate with Product Managers, Product Marketing Managers and Franchise leadership to ensure achievement of launch success and outcomes globally
• Define, document and influence the specific roles, responsibilities & dependencies of each stakeholder and all deliverables in commercial launch process from early concept through product launch
• Provide coaching to cross-functional launch teams to ensure successful execution of launch deliverables

Provide full suite of marketing, branding and product launch services to enable companies to achieve growth targets for a variety of clients including healthcare construction and medical device firms. Includes GTM strategies & tactics, value proposition & messaging, sales strategies & tools, integrated marketing (digital, print) & tradeshow presence for.

Conshohocken, PA, US

• Drive product strategy for value added products, services and technologies to meet business growth objectives for MWI Animal Health division.
• Define product strategy & roadmap including prioritizing features, setting pricing to meet revenue & profitability goals while maintaining budget to ensure success
• Manage products from concept to commercialization including all stages of the product lifecycle
• Develop and execute product launch activities including marketing, pricing, and training of the salesforces to reduce selling cycle time and increase customer conversions
• Determine new opportunities based on market research & analysis in addition to leveraging industry and adjacent relationships that foster innovation
• Develop value propositions for products, services and technologies

Meridian, Idaho, US

Translate product strategy into the multi-year product implementation roadmap. Manage implementation of products, programs and services in accordance with product cycles. Run product governance and communicate decisions across the enterprise. Oversee a team of 5 direct reports to execute product strategy and implementation. Scope of responsibility.

Poway, California, US

With an extensive database and pool of healthcare leadership talent to draw from, Novia Solutions provides talent acquisition services for interim or direct-hire positions enabling hospitals across the country to stabilize turmoil, manage change and produce results. Broad span of responsibility includes oversight of Sales, Marketing, Client Account.

Poway, CA, US

Firm offers clinical and nonclinical consulting services such as for pharmacy, case management, surgical services, technology optimization, revenue cycle, supply chain and HR. Charged with guiding the company’s transition and growth from small to mid-size firm resulting in being named to Becker Healthcare’s Top 150 Places to Work in Healthcare and.

San Diego, CA, US

Created and executed strategic and tactical plans for medical devices (neurologic, infusion, respiratory, pharmacy, nursing & procedural areas) across four business units comprising $1B+ in revenue. Scope of responsibility spanned global product development & launch, strategic alliances and M&A activity through a team of 8 geographically dispersed reports.

Dublin, OH, US

Developed value proposition with targeted messaging that clearly differentiated products and services from competitors for $500M Infusion Device business unit. Accurately modeled value propositions and ROI for pricing, programs and promotions. In response to competitive threat, led cross-functional team to simplify go-to market strategies and messaging for.

Dublin, OH, US

Define and execute marketing strategy and positioning for $60M pharmacy automation business segment. Develop value proposition, strategic messaging and sales tools. Provide leadership and direction to cross-functional product development team for $17M pharmacy automation product resulting in 95% increase in product revenue & 70% increase in committed.

London, GB

Directed product development activities for clinical products such as employee wellness & disease management programs, HMO & PPO services generating $4M annually. Analyzed industry trends and opportunities to create product development and marketing plans. Determined product pricing to achieve target profit margins. Actively engaged in prospective sales.

Aliso Viejo, CA, US

Challenged to direct the full-scale development and launch of web-based clinical education program (Essentials of Critical Care Orientation - ECCO). Oversaw all aspects of product and business development including requirements documentation, financial modeling, evaluating new business opportunities and executing partnerships. Held P&L accountability for.

Marketing agency liaison for a broad array of corporate clients. Also directed the daily operations of an Internet-based business unit. Scope of involvement comprised strategic planning, sales and marketing, brand management and market development. Maintained P&L responsibility for project-specific budgets in aggregate exceeding $500,000. Supervised six.

Played integral role in the development and execution of strategic planning for medical device product positioning. Responsibilities were diverse and encompassed departmental budget development, project team management, product marketing and training, and trade show participation. Ensured all communications materials adhered to regulatory requirements set.

Master Of Business Administration (Mba), Business Administration

Ma, Education

Multi-Subject Teaching Credential

B.A., Liberal Studies

Education record