Ting Hoo Email & Phone Number

London, England, Gb

London Area, United Kingdom

• Develop and implement a cohesive communication strategy that aligns with global and regional business goals, enhancing the company’s reputation and brand awareness in the markets• Execute integrated campaigns across multiple channels including social media, paid ads, website, pressreleases, events, and prints to maximise the reach and drive engagement• Managed a corporate event for the Badminton Horse Trials with over 250 attendees, one of the UK’slargest hospitality events, to strengthen stakeholder relationships• Produce compelling content for internal and external channels including articles, announcements,marketing copy and press releases to engage and educate target audiences while ensuring consistent brand messaging• Manage media relations by collaborating with UK and regional teams in EMEA & APAC to secure media coverage for key initiatives • Monitor stakeholder feedback to guide strategic decision-making to effectively communicate keymessages to various audiences

Hong Kong Sar

Jun 2022-Sep 2022: Communications Consultant (London, UK - Remote)Aug 2021-Jul 2022: Head of Corporate Communications (Hong Kong)• Managed branding, media relations, digital marketing and event teams as a head of corporatecommunications, driving consistent brand messaging across all channels• Led a comprehensive rebranding campaign across online and offline platforms with a limited budget,revitalising the organisation’s image with high public praise and media coverage• Developed comprehensive communication strategies for the organisation, resulting in a 20% increase inbrand awareness and community engagement• Oversaw content development across various platforms including website, social media channels, publications, press events, and exhibitions, using storytelling to promote the organisation’s mission• Developed crisis communication plans to ensure messaging aligns with the organisation’s values andobjectives• Managed media relations efforts to cultivate relationships with journalists and secure media coverage• Built and maintained strong relationships with stakeholders, board members, and senior leadership across service units resulting in aligned strategic initiatives and improved decision-making

Hong Kong

• Oversaw external communications and brand strategy, driving significant improvement in business KPIs• Developed integrated communications strategies leveraging all communication channels to enhance brand visibility• Managed media relations and collaborated with cross-functional teams to secure media coverage for major initiatives such as product launches for the business development team, resulting in increased brand visibility and sales• Launched the company’s signature CSR event, NXplorer, a STEM-focused initiative, in the Hong Kongmarket for the first time by collaborating with the UK headquarters team and localising it to meet regional needs, driving increased community participation and enhanced media coverage• Supported the first launch of the Shell Eco-marathon in Beijing, the company’s renowned global CSR event, resulting in positive media coverage, increased customer loyalty, and enhanced stakeholder engagement

Hong Kong

• Directed external affairs initiatives, building relationships with stakeholders and enhancing brand reputation• Developed a content calendar, ensuring timely and consistent delivery of high quality content• Formulated and implemented publicity and public communications strategies • Developed a social media strategy and set goals to increase brand awareness and increase engagement• Led a team to plan, devise strategies and implement territory-wide as well as target-based publicity programmes

Hong Kong

Projects included: • Provide media consultancy service for the World Cup Qualifying Match “Hong Kong vs China PR” for Hong Kong Football Association• Write up of fundraising warm mailer for international NGO • Research and write up of corporate video for international NGO

Hong Kong

• Hired as the first PR and communications manager to establish comprehensive communication strategy,enhance brand visibility, and manage media relations effectively, and develop a crisis communication plan• Launched the promotional campaign for the 2018 FIFA World Cup Qualifying event, attracting extensive mediacoverage and generating strong public support and sponsorships

Hong Kong

• Implemented communication strategies for the China operations, promoting the organisation’s missionsand objectives to target audiences• Established crisis communications management, ensuring timely and transparent messaging to protectand sustain the organisation’s reputation• Developed compelling and engaging content for multiple communications channels, including brochures, press materials, and corporate communications, utilising storytelling techniques in both written and video formats to enhance community engagement and drive growth• Built and maintained strong relationships with media outlets and journalists to enhance brand visibility,reputation, and engagement while facilitating expansion into the Taiwan market

Hong Kong

• Generated stories as well as rewrote and polished all scripts• Undertook factual research for programmes using a variety of methods • Conducted interviews with people before and during the filming researching stories and characters• Generated entertaining stories that include undercover marketing messages• Participated in brainstorming to generate highly creative and breakout ideas• Collaborated closely with producers to facilitate the productions and supervise all post-production efforts• Responsible for all external liaising and coordination

Hong Kong

• Investigated whether the situation presented to us is reality• Discovered the truth and to identify lapse from it in whatever media may be available• Conducted extensive number of interviews • Studied otherwise neglected sources, such as archives, license records

Bachelor Of Social Science, Communication, Journalism, And Related Programs

Activities and Societies: New Asia Drama Club

Education record