Ting Mei Chong Email & Phone Number

Toronto, On, Ca

Toronto, Canada Area

Spearheaded best-in-class demand generation plans and processes for promoting brand awareness and acquiring, retaining, and growing the customer base for direct marketing and e-commerce lines of business.- Collaborated with Sales to determine their goals, then researched, qualified, executed, and measured trade shows and events that support their business objectives. - Established targets and tracked KPIs for team, including MQLs, SQLs, pipeline, revenue, and spend. - Delivered… Show more Spearheaded best-in-class demand generation plans and processes for promoting brand awareness and acquiring, retaining, and growing the customer base for direct marketing and e-commerce lines of business.- Collaborated with Sales to determine their goals, then researched, qualified, executed, and measured trade shows and events that support their business objectives. - Established targets and tracked KPIs for team, including MQLs, SQLs, pipeline, revenue, and spend. - Delivered a calendar of curated shows and activities that enabled the Northbound (US) team to be the top performing Sales team in the company two years in a row.- Crafted pre- and post-event communications to promote our presence with the audience, as well as for sales enablement and lead progression.- Elevated the company’s presence with strategic thought leadership that captured the audience’s interest and influenced their marketing approach to include direct mail (Smartmail Marketing™).- Formulated proper lead management processes and impelled its use across the Commercial Enterprise team.- Gained partner/sponsor support and ensured their success at annual hosted conference for 500+ marketers. Show less

Toronto, On

Served as strategic marketing advisor to field sales by creating and executing demand generation campaigns that yield maximum pipeline value.- Worked closely with regional sales management to understand their business objectives and then defined go-to-market plans that achieve revenue goals while maintaining corporate initiatives.- Utilized persona-based integrated marketing campaigns that included in-person and online events, email and online offers, broad-based and account-based… Show more Served as strategic marketing advisor to field sales by creating and executing demand generation campaigns that yield maximum pipeline value.- Worked closely with regional sales management to understand their business objectives and then defined go-to-market plans that achieve revenue goals while maintaining corporate initiatives.- Utilized persona-based integrated marketing campaigns that included in-person and online events, email and online offers, broad-based and account-based marketing, and inside sales follow-up to build awareness, generate and progress leads, up sell/cross sell, foster customer relationships, and close deals.- Collaborated with other corporate functions, including partner marketing, product marketing, campaigns, and other field marketing teams to ensure our plans were aligned. - Leveraged relationships with regional partners and user groups to deliver campaigns into the marketplace for broader product awareness and adoption.- Tracked, reconciled, and maximized million dollar budget for 100+ events per year.- Delivered regular measurement and reporting on performance of marketing programs to sales leaders.- Drove communications that promote campaigns to the marketplace, as well as inspire collaboration and action from sales.- Oversaw proper lead management including correct lead flow, timely follow up and hand off by inside sales, and implementation of appropriate lead nurturing programs. Show less

New York, Ny

Created and implemented strategic corporate programs in support of marketing, sales, and partner objectives.- Wrote, copyedited, designed, and executed internal and external communications and marketing materials, including targeted email outreach, PowerPoint presentations, collateral, newsletters, Flash banners, and posters for events and marketing campaigns.- Planned and executed an events calendar of trade shows, webinars, seminars, and meetings to drive lead generation, foster… Show more Created and implemented strategic corporate programs in support of marketing, sales, and partner objectives.- Wrote, copyedited, designed, and executed internal and external communications and marketing materials, including targeted email outreach, PowerPoint presentations, collateral, newsletters, Flash banners, and posters for events and marketing campaigns.- Planned and executed an events calendar of trade shows, webinars, seminars, and meetings to drive lead generation, foster customer and prospect relationships, and advance the corporate brand.- Directed corporate branding standards that communicate a consistent and accurate corporate image.- Leveraged corporate and event websites to promote corporate positioning and marketing initiatives, as well as developed, monitored, and fine-tuned SEO and SEM strategies that deliver maximum results. - Planned and managed advertising programs, including the creative process for ad development, research of media outlets for appropriate ad placements, and evaluation of ad performance to guide media planning and budget. Show less

Greater New York City Area

Developed and executed successful corporate events and marketing campaigns, including annual user conferences, global sales meetings, and email campaigns, seminars, industry trade shows, and webcasts for the banking, financial services, and insurance verticals.- Implemented events and campaigns to generate and nurture sales leads and achieve business objectives.- Researched, managed, and negotiated favorable pricing and contracts for event resources, including venues, catering… Show more Developed and executed successful corporate events and marketing campaigns, including annual user conferences, global sales meetings, and email campaigns, seminars, industry trade shows, and webcasts for the banking, financial services, and insurance verticals.- Implemented events and campaigns to generate and nurture sales leads and achieve business objectives.- Researched, managed, and negotiated favorable pricing and contracts for event resources, including venues, catering, audiovisual, travel, accommodations, awards/giveaways, printing, event staging, keynote speakers, and entertainment.- Worked with executive management to develop campaign objectives, concept, content, and materials.- Established and managed marketing plans, working cross-functionally and closely with national and international partners, customers, speakers, and internal team members to meet campaign deadlines.- Prepared and managed budgets to maximize event and campaign ROI.- Formulated and implemented marketing strategy and tactics, which included direct mail, e-mail, event microsite content and design, collateral material, and sales and partner participation, to promote events and draw attendance.- Developed marketing materials including e-mail outreach, fact sheets, customer success stories, event invitations, and press releases.- Oversaw registration, needs and follow-up of 400 attendees before, during, and after the events.- Led team of support staff while overseeing logistical and production details and providing creative troubleshooting on-site.- Analyzed post-event results and provided recommendations for future events based on qualitative and quantitative evaluations conducted. Show less

New York, Ny

Managed investor relations programs and events for select public companies and financial associations, including the Association of German Mortgage Banks (VDH), Docent, Inc., Everlast, Inc., and Mobius Management Systems.- Successfully launched the VDH’s “Pfandbrief Awareness Campaign” in the U.S. through bi-annual investor conferences, targeted outreach to the investment community, and quality press interviews and coverage.- Provided strategic counsel on messaging, corporate… Show more Managed investor relations programs and events for select public companies and financial associations, including the Association of German Mortgage Banks (VDH), Docent, Inc., Everlast, Inc., and Mobius Management Systems.- Successfully launched the VDH’s “Pfandbrief Awareness Campaign” in the U.S. through bi-annual investor conferences, targeted outreach to the investment community, and quality press interviews and coverage.- Provided strategic counsel on messaging, corporate positioning, crisis management, visibility programs, and regulatory requirements in preparation for clients’ IPOs, quarterly earnings, and special announcements.- Presented clients’ investment value by communicating to key constituents through investor roadshows, one-on-one meetings, annual meetings, investor luncheons, presentations, IR websites, and direct marketing efforts.- Special Assignment: As Director, Internship Program, cultivated interns to become future communications professionals by developing and managing intern programs such as workshops, writing assignments, site tours, and mock RFPs. Show less