Felipe Gonzalez Email & Phone Number

United States

Internet

A Full Cycle Product & Brand Studio - Doing a little bit of it all from idea, make and sell.Designed, developed, and launched new product ideas for a diverse range of companies, both large and small. Overseeing both domestic and international manufacturing processes. Managing and executing on all aspects of development from CAD, Product Rendering, Market landscape Analysis, BOM'S, Tech packs, 3D Printing, Product Prototyping, RFQ'S, Sampling and Cost Negotiations.Raised over $200K through online crowdfunding campaigns, significantly contributing to product funding and development.Managed and maintained over a dozen active licensed products for global sale. Featured in prominent media outlets including The Huffington Post, AskMen, Gizmodo, and Mashable.Collaborated with clients such as: Uncommon Goods, Bolthouse Farms, Evolution Fresh, 30 Watt, Quirky, Fred & Friends, Airline Information Research, DCI, Buzzed Product Labs, Earos, Betty's Eddies, Alphahom, Burner, DCI, Good Banana, Prank-0, Sikkerthjem, Safetify, Away Days, Afternoon Delight, City Global, LA Kush, Pratt Ignition Lab.

New York, United States

Collaborated closely with the Uncommon Goods team to develop innovative, groundbreaking products and experiences, advancing the company’s creative vision. Partnering with design, merchandising, planning, and manufacturing teams to ensure the seamless creation of high-quality products within set timelines.Fostered a dynamic environment by guiding products through every stage of development, from initial conceptualization and technical design to web-ready sales positioning.Played a key role in special projects, leveraging expertise in manufacturing and engineering to address complex challenges and resolve issues identified during sampling meetings.Developed and implemented cross-departmental strategies to streamline both internal and external processes, enhancing overall efficiency.Led market research initiatives to identify “White Space” opportunities for new SKU developments.Initiated and developed Rapid Prototyping strategies to effectively shorten product development timelines

New York, United States

Greater Los Angeles Area

Supported startup teams in launching summer programs, guiding them through business strategy, branding, marketing, and manufacturing processes.Conceptualized and directed innovative company re-brands and marketing campaigns, resulting in improved brand visibility and customer engagement.Led web redesign projects, enhancing user experience and increasing website traffic.Developed compelling pitch decks and assisted in new product launches, contributing to successful investor presentations and product market entries.Consulted on product sourcing and on-demand manufacturing, optimizing production efficiency and reducing costs.Provided expertise in e-commerce, streamlining online sales channels and boosting revenue growth.(Summer 2018 class)

Greater New York City Area

Drove internal and external growth by collaborating closely with C suite team members to design and implement effective strategies, enhancing overall business performance.Developed impactful presentations for new business opportunities and orchestrated global repositioning initiatives to expand market reach.Contributed to shaping key business facets including HR, culture, marketing, and branding, ensuring alignment with overarching organizational objectives.Played a crucial role in generating over $10 million in new sales, demonstrating strong team cohesion and commitment to achieving organizational success.

Greater New York City Area

Spearheaded the successful launch of a top-performing product, driving initial sales of over 20,000 units and significantly exceeding market expectations.Collaborated with a dedicated team to develop and bring innovative designs to market, ensuring a diverse portfolio of globally available products.Led the ideation process and designed vector and 3D-based creatives for product exploration and prototyping, enhancing product development efficiency.Authored compelling product copy to effectively communicate value propositions and drive consumer interest.

Greater New York City Area

Engaged closely with Quirky's vibrant community of over 1 million global inventors, enhancing both product development and community interaction.Extended role beyond traditional product development by onboarding new hires, delivering speeches at company headquarters, and actively participating in testing new inventions.Contributed to five successful product launches through collaborative efforts, demonstrating the team's dedication and effectiveness.Gained recognition for expertise in live-streaming invention pitches, leading to consideration for a role as a TV host on TruTV’s "Hack My Life," underscoring dynamic involvement and collaborative spirit within Quirky.Conducted comprehensive market landscape analyses and competitor product testing to identify new opportunities for innovation and growth.Achieved global and viral press coverage for "Sandables," a groundbreaking moldable paper product.

Played a pivotal role as the inaugural creative hire at The Social Studio, a BBDO internal startup, contributing to building the company from the ground up during a period of rapid growth.Collaborated closely with a small team to navigate various business aspects, including strategy development, spontaneous creative ideation, and the creation of impactful social media content.Leveraged expertise in design, advertising, strategy, and business development to drive the company's foundational success, demonstrating the power of teamwork and collective innovation.

Formnation Llc

Collaborated closely with a team as Lead Product Developer to identify and create new product opportunities for BTS season and winter/holiday releases.Managed a comprehensive product development process, including sketching initial ideas, prototyping concepts using in-house workshops, and refining designs with CAD software (Rhinoceros + Keyshot).Conducted trend analysis and produced mood boards to ensure products remained relevant and appealing to the target audience.Contributed to copywriting, graphic design, and art direction, ensuring cohesive branding and messaging across product lines.

Greater San Diego Area

Responsible for sales of new customers all while providing outstanding customer service in a high volume, commission only, inbound call center. Additional responsibilities include performing credit checks & scheduling installation dates.

Responsible not only for my own daily sales goal, I also oversaw a team of people. A commission only job, I also gave routine motivational speeches to the crew in order to boost morale. Other responsibilities include attending sales seminars & conducting on field training.

Ba, Design

Graduated with honors. 3.8 GPA.

Viral Academy, Influencer Marketing, Certificate

An online course on the Art & Science of viral video creation/Influencer marketing.

Zero-To-Launch, Online Sales Funnel Creation, Certificate

An online course on sales funnel creation & course building taught by New York Times best-selling author and founder Ramit Sethi.

Music