Search Engine Optimization Manager
CurrentResponsible for enhancing Online Presence and Driving Organic GrowthStrategy Development:• Develop and execute SEO strategies aligned with IHPL’s business goals.• Conduct keyword research and competitor analysis.• Stay updated on industry trends and search engine algorithm changes.Technical SEO:• Identify and resolve technical SEO issues such as crawl errors, site architecture, and mobile optimization.• Conduct regular site audits and implement necessary improvements.• Optimize site performance, including page speed and mobile responsiveness.• Implement structured data and schema markup to enhance search engine understanding.• Manage and troubleshoot issues related to website migrations and redesigns.On-Page Optimization:• Optimize website content, meta tags, and HTML elements for search engines.• Ensure proper URL structure, schema markup, and site speed optimization.• Optimize images, videos, and other media for search engines.• Improve user experience by ensuring intuitive navigation and site structure.• Implementing internal linking strategies to enhance site navigation and SEO value.• Conduct regular A/B testing to identify and implement the best SEO practices.Off-Page Optimization:• Plan and execute link-building campaigns to acquire high-quality backlinks.• Monitor and disavow toxic backlinks to maintain a clean link profile.Analytics and Reporting:• Monitor website performance using Google Analytics, Google Search Console, and SEO software.• Prepare and deliver comprehensive SEO reports, highlighting key performance metrics and actionable insights.Team Management:• Lead, mentor, and manage a team of SEO and content leads and their specific team members.• Provide guidance and training, ensuring adherence to best practices and staying updated on SEO trends.Product & UI/UX Collaboration:• Collaborate with product and UI/UX teams to enhance user experience.