Tito Lopez, Mba Email & Phone Number

Irving, Texas, United States

Clients: Baylor University, Local Hive Honey, Fuzzy’s Taco Shop, Tucker PowersportsWorked across a wide variety of industries leading & managing innovative, creative solutions to drive business resultsLocal Hive Honey- Developed strategic creative campaigns for an emerging business to build strong B2C and B2B relationships, resulting in YOY growth of repeat sales- Utilized engaging social content, data-driven email & SMS messaging, influencer affiliate programs, and experiential trade show displays to increase brand affinity and create a “bigger than budget” impact- Responsible for day-to-day management of overall projects and prioritization, creative marketing workstreams, meeting scheduling, legal and stakeholder reviews, creative feedback, cross functional share-out, production details, quality of deliverables, budget management, and optimization of metrics/KPIsBaylor University- Partnered with a digital media agency to create a multi-media campaign for a mid-size university to drive awareness and increase enrollment- Leveraged TV, digital, video, and social assets to create an engaging, effective marketing campaign that acted as a “multiplier” in terms of effect- Protected and championed the brand voice, DNA, and positioning in development of creative campaign, managed multiple stakeholders and cross-functional collaborators, and provided accurate, clear, and complete direction to creative, production and media planning teams- Established metrics to track and analyze results for the marketing campaign to use the intelligence to refine the program as needed

Richardson, Texas, United States

- Optimize television time for both educational (Daniel Tiger, Sesame Street etc.) and entertainment (Frozen, Cars, Cars 2, Cars 3, the kid really likes cars) purposes- Manage snack time distribution and supply chain- Negotiate nap time

Irving, Texas

Turned around key account from imminent termination to being trusted with highest profile projects within a year• Shifted focus of internal team from solely project management to strategic account service, establishing standardized processes and workflows to generate more efficient, focused and quality work output• Served as air traffic controller for large, multidisciplinary team of designers, copy writers, editors, etc. to ensure project objectives, timelines, brand standards and KPIs were met• Pitched new, innovative ideas for redesign of brand materials and won project against other outside agencies• Created and managed multiple, concurrent project schedules for print and digital assets

Grew circle of influence to include 4 additional regions and negotiated for pooled resources to expand efficient reach across all markets• Collaborated with General Motors regional teams to effectively communicate National Go-To-Market advertising directives• Developed and presented DMA-level paid media recommendations to Local Dealer Groups (LMAs)• Forecasted, planned and managed multiple Cadillac LMA annual marketing budgets in excess of $900K+• Led day-to-day implementation of localized LMA TV, Radio, Print, Digital and OOH marketing and advertising strategies across Buick, GMC and Cadillac brands• Coordinated with production and traffic teams to ensure timely creative deliverables• Prepared and analyzed regional Buick and GMC client ready sales/media allocation reports

Dallas/Fort Worth Area

Built foundational knowledge of relationship management, leadership skills and organizational behavior• Tracked, analyzed and coached trends within agent and team metrics to meet company goals and expectations• Developed associates’ customer/client communication and stress-management skills• Created agent performance reports to effectively implement personalized coaching plans

Richardson, Tx

Richardson, Tx

Masters, Business Administration And Management, General

Bachelor Of Science, Business Administration