-Crafted customized website designs for local businesses, focusing on creating unique and engaging online presences that reflect the distinct character and brand of each client.-Collaborated closely with business owners and stakeholders to understand their specific needs and goals, delivering websites that drive traffic, enhance customer engagement, and boost sales.-Implemented responsive and SEO-friendly designs, ensuring optimal performance across devices and improved search engine rankings, resulting in a 30% increase in online visibility for clients.

-Designed and implemented user-friendly interfaces for web and mobile applications, enhancing user engagement and satisfaction through intuitive and visually appealing layouts.- Collaborated with cross-functional teams including developers, product managers, and UX designers to deliver seamless user experiences, ensuring alignment with brand guidelines and user needs.-Conducted usability testing and gathered user feedback to continuously improve and iterate on designs.

-Lead UX design efforts for an AI mobile application that uses predictive analysis to curate personalized travel experiences and build connections with other travelers. -Built a cohesive style guide to improve team efficiency and consistency, informed by 15+ hours of comprehensive user research (user interviews, competitive and comparative analysis, usability testing).-Defined + led qualitative and quantitative research studies to uncover unmet user needs and developed 10+ high impact solutions within the parameter of the business’s constraints-Synthesized and presented strategic positioning and design rationale, oriented product strategy based on feedback, and continued to evaluate and refine areas needing improvement.-Reduced time to complete most tasks by 25% on average.

-Delivered core digital product redesign for the B2C startup dedicated to real-time delivery route optimization crowdsourced from drivers to drivers. Based on user testing, redesign projected to save end-users 1-3 hours of drive time per day, resulting in an increase of $10K+ additional revenue per driver per year.-Facilitated working sessions with the CTO, CEO, and executive leadership team to align on objectives and key results (OKR); translated strategy into 5 discrete initiatives, creating a design and research roadmap to enable the business to meet their OKR targets on time and within budget. -Created high-fidelity interactive prototype in Figma with 30+ new screens, new features, and frictionless digital workflows for the new mobile application.-Conducted UX research to feed designs, such as user interviews, affinity mapping, competitive and comparative analysis, app map analysis, and user testing. -Secured sign-off from leadership and partnered with developers to ensure a seamless handoff.

-Completed 480+ hours of project based learning taught by industry professionals.-Gained understanding and competency in design process and thinking culminating in a full mobile app build for a client.Projects:UX Designer, Payvmnt | July 2022Complete app redesign to spotlight last mile delivery driver needs and expedite the delivery process. -Conducted interviews with both CEO, CTOs, and users to gain insights and understand company needs and goals. -Moved from lo-fi to hi-fi wireframes based off concrete data gained during usability testing. -Developed a clickable prototype that includes 30+ new pages and encompasses multiple user flows.UX Designer , Nextdoor | June 2022Created a conflict resolution service within the next door app to increase user satisfaction over a 2-week sprint with two other designers. -Recruited and interviewed users and employed affinity and empathy mapping to gain understanding. -Performed a competitive and comparative analysis with 15 brands to analyze features and the wider market. -Synthesized research and moved into exploring solutions through design studios. -Built multiple screens within figma and produced a clickable prototype while adhering to Nextdoor brand guidelines.UX Designer , Dakota Art Store | June 2022Introduced an e-commerce platform for a local art store in Bellingham, Washington with in a 2 week sprint. -Performed a card sorting exercise through Optimal Sort to understand how users associate different products -Analyzed the existing sites information architecture and proposed user-minded alternatives. -Conducted a feature audit of major competitors. -Designed an optimal user flow and built out needed screen within Figma.Skills : UI Design | UX Design | User Research | Card Sorting | Affinity Mapping | Empathy Mapping | Design Studio | Rapid Ideation | Wire-framing | Prototyping |

-Promoted professional growth and facilitated talent development of eachassociate through clear communication and feedback.-Interviewed, hired and trained staff associates and equipped them to complywith company demands-Received, verified, and created displays for inventory.

-Supervised, motivated, and developed staff through personal example andclear communication.-Oversaw and managed opening and closing of location to ensure shopstandards were exceeded.-Assisted in shipping and receiving of store goods and developed expectationsfor a staff of 15+ to bring goods to sales floor.Participated in manager meetings and communicated meeting notes toemployees.-Strengthened merchandising and promotional strategies to drive customerengagement and boost sales.