- Lead a dynamic team of communication professionals, driving strategy, creativity, and execution for one of the most diverse and populous counties in the United States.- Oversee media relations, digital strategy, and public engagement, ensuring transparent and impactful communication between the Precinct and its constituents.- Develop and implement innovative campaigns to amplify county-led programs supporting healthcare, cultural celebrations like Diwali, and infrastructure… Show more - Lead a dynamic team of communication professionals, driving strategy, creativity, and execution for one of the most diverse and populous counties in the United States.- Oversee media relations, digital strategy, and public engagement, ensuring transparent and impactful communication between the Precinct and its constituents.- Develop and implement innovative campaigns to amplify county-led programs supporting healthcare, cultural celebrations like Diwali, and infrastructure investments like Call 4 Projects: Places 4 People.- Collaborate with local and regional leaders to address critical community issues, emphasizing accessibility, inclusion, and addressing high-need areas.- Spearhead bilingual outreach efforts, including media placements and Spanish-language communications, to better serve Harris County's diverse population.- Represent Commissioner Briones in strategic communications to elevate her vision and amplify her leadership across Harris County. Show less

Work in tandem with the superintendent and executive leadership to develop a strategic communications plan, aligned with the school district’s mission, vision, and goals to enhance the image and brand of Maryland’s second largest school district while imparting public information in a transparent manner to a diverse community of 130,000 students and 22,000 employees.• Advise the superintendent and executive leadership on communication and engagement strategies, contributing to the strategic… Show more Work in tandem with the superintendent and executive leadership to develop a strategic communications plan, aligned with the school district’s mission, vision, and goals to enhance the image and brand of Maryland’s second largest school district while imparting public information in a transparent manner to a diverse community of 130,000 students and 22,000 employees.• Advise the superintendent and executive leadership on communication and engagement strategies, contributing to the strategic vision of the district• Revamped a 42-member team, introducing the district's first social media team and enhancing adaptability during organizational changes.• Launched initiatives like the district’s inaugural PRIDE Summit and modernized customer service with an AI chatbot.• Boosted positive media sentiment from 5.8% to 52% and reduced negative sentiment from 13.4% to 8.2%.• Implemented a comprehensive social media strategy, achieving significant growth across platforms, including: *Facebook: 37% increase in post reach, 116% rise in 3-sec views, and 258% boost in 1-minute views. *Instagram: 3,080 new followers in three months, 65% increase in post reach. *LinkedIn: 83% increase in comments, 1,058 new followers, and 16% increase in page views. *Twitter/X: 4% increase in video views.• Enhanced communication processes and updated brand standards for consistent messaging.• Manage budgets and resources to support the growth and effectiveness of communication, marketing, and community engagement efforts. Show less

• Led crisis communication and transition communication for the takeover of HISD by the Texas Education Agency (TEA) • Developed and delivered communications to establish trust with a diverse community of nearly 190,000 students and 27,000 employees• Collaborated with internal and external stakeholders to elevate HISD's reputation locally, state-wide, and nationally through proactive communications, public affairs, and marketing strategies• Established the district's first… Show more • Led crisis communication and transition communication for the takeover of HISD by the Texas Education Agency (TEA) • Developed and delivered communications to establish trust with a diverse community of nearly 190,000 students and 27,000 employees• Collaborated with internal and external stakeholders to elevate HISD's reputation locally, state-wide, and nationally through proactive communications, public affairs, and marketing strategies• Established the district's first digital media division and social media team, enhancing online presence and engagement by nearly 75% in four months• Launched monthly internal and external newsletters to communicate with HISD staff and communities reaching more than 200,000 subscribers• Streamlined existing processes by identifying and resolving bottlenecks• Counsel and provided updates on weekly communications strategy to Chief of Engagement and Superintendent• Provided crisis communication support and developed response plans for potential reputational risks• Oversee media relations, multimedia, strategic communications, social media, web design, branding and marketing, and translation services responsible for supporting 276 campuses and multiple central office departments• Built and maintained relationships with key stakeholders, including elected officials, government agencies, industry associations, and community organizations• Drafted and reviewed external communications materials, including press releases, statements, talking points, and briefing documents, and provided guidance to executive leadership on media engagement• Managed an agile and multi-layered department of 25 team members including seven managers Show less

• Directed strategic marketing campaigns to promote programs and re-engage 10,000 students who left HISD during the pandemic• Increased positive coverage of HISD by leveraging key media relationships, resulting in an average weekly value of earned media worth $250,000• Oversaw the HISD Press Office, ensuring timely and accurate responses to inquiries from local and national media• Worked across departments to maintain a positive perception of district accomplishments and mitigate… Show more • Directed strategic marketing campaigns to promote programs and re-engage 10,000 students who left HISD during the pandemic• Increased positive coverage of HISD by leveraging key media relationships, resulting in an average weekly value of earned media worth $250,000• Oversaw the HISD Press Office, ensuring timely and accurate responses to inquiries from local and national media• Worked across departments to maintain a positive perception of district accomplishments and mitigate potential crises• Conducted training and coaching sessions for company spokespeople and other staff on effective communication strategies and media relations best practices Show less

Led comprehensive communication strategies through the COVID-19 pandemic, overseeing messaging on public health measures, testing, and vaccine distribution. Coordinated with City departments to align efforts with Mayor Sylvester Turner's priorities, managed media inquiries, and played a key role in drafting impactful speeches and materials for various events.• Managed messaging during critical events, including COVID-19 pandemic, vaccine rollout, and the 2021 winter freeze• Coordinated… Show more Led comprehensive communication strategies through the COVID-19 pandemic, overseeing messaging on public health measures, testing, and vaccine distribution. Coordinated with City departments to align efforts with Mayor Sylvester Turner's priorities, managed media inquiries, and played a key role in drafting impactful speeches and materials for various events.• Managed messaging during critical events, including COVID-19 pandemic, vaccine rollout, and the 2021 winter freeze• Coordinated City departments’ messaging to align with Mayor Sylvester Turner’s priorities• Responded to media inquiries, ensuring accuracy of information communicated• Assisted City staff in media relations and public information policies and procedures to ensure accurate and timely information release• Staffed Mayor Turner at events, ensuring he was well-informed on the background of the event, organization, and any related controversial matters• Drafted speeches and talking points for the mayor and supported the Communications Director and Social Media Specialist Show less

As a media spokesperson, effectively communicated major cases to news outlets and the public, showcasing the positive contributions of caseworkers through pitched stories. Conducted media training for staff, emphasizing quick message capture, fluency in communication, and preparedness for various interview scenarios, while fostering positive relationships with reporters, community partners, and law enforcement to enhance agency messaging and responsiveness.• Monitored legislation and policy… Show more As a media spokesperson, effectively communicated major cases to news outlets and the public, showcasing the positive contributions of caseworkers through pitched stories. Conducted media training for staff, emphasizing quick message capture, fluency in communication, and preparedness for various interview scenarios, while fostering positive relationships with reporters, community partners, and law enforcement to enhance agency messaging and responsiveness.• Monitored legislation and policy activities, updated and advised leadership and staff about relevant and priority policy proposals and actions, and worked with staff to analyze potential impacts• Developed press releases, media alerts, and managed social media accounts• Developed a comprehensive, proactive external affairs strategy that strengthened relationships, identified issues of interest and concern, increased understanding of and support for the agency, and advanced its mission and goals Show less

Enhanced the institution's communication strategy by writing press releases, newsletters, and social media posts, resulting in a 50% increase in traffic to social media accounts and blogs. Developed valuable partnerships, managed web content, and organized events to raise awareness of HCC's programs and services within the community.• Wrote talking points for HCC president and Board of Trustee by researching the topic at hand and ensuring the messaging supports HCC’s position• Wrote… Show more Enhanced the institution's communication strategy by writing press releases, newsletters, and social media posts, resulting in a 50% increase in traffic to social media accounts and blogs. Developed valuable partnerships, managed web content, and organized events to raise awareness of HCC's programs and services within the community.• Wrote talking points for HCC president and Board of Trustee by researching the topic at hand and ensuring the messaging supports HCC’s position• Wrote social media posts for HCC President by crafting short yet informative copy• Developed long-lasting partnerships with local leaders, management team and peers with active engagement, exemplary communication and consistent issue resolution Show less

• Produced investigative, consumer, health and human-interest stories which required extensive researching and speaking with subject matter experts• Responsible for setting up interviews, writing scripts, and managing special live events

- Oversaw editorial and creative content for the 9pm hour of NewsFix- Manage reporters, producers, photographers and editors- Responsible for script and video approval- Assign, enterprise and research stories- Launched NewsFix, an anchorless nightly newscast at 5pm and 9pm - Launched Eye Opener, a live single-anchor morning show in coordination with Tribune’s nationally syndicated program- Creative storytelling with music, video and graphics- Enterprise and research… Show more - Oversaw editorial and creative content for the 9pm hour of NewsFix- Manage reporters, producers, photographers and editors- Responsible for script and video approval- Assign, enterprise and research stories- Launched NewsFix, an anchorless nightly newscast at 5pm and 9pm - Launched Eye Opener, a live single-anchor morning show in coordination with Tribune’s nationally syndicated program- Creative storytelling with music, video and graphics- Enterprise and research stories on a daily basis- Field produce special live events for broadcast Show less

- Produced morning and evening newscasts- Curate content for daily hour-long newscast- Wrote scripts

- Produced morning and evening newscasts- Responsible for editorial and creative content- Responsible for increasing viewership- Supervised crews, including reporters, anchors, editors and photographers

- Produced morning and evening newscasts- Launched new newscast with minimal supervision- Responsible for editorial and creative content- Supervised and assigned crews, including reporters, anchors, editors and photographers

- Assisted in morning show production