Tlell Nazarko Email & Phone Number

Vancouver, Bc, Ca

Vancouver, Canada Area

As the first marketing hire to an established luxury travel company, I was tasked with conceptualizing and developing a marketing strategy across two brands (Entree Canada & Entree Alaska). As a member of the leadership team, I collaborate with fellow Directors, General Manager, and President to ensure streamlined internal and external communication practices, effective hiring methods, and employee retention. • Oversee a multi-channel marketing strategy• Develop the annual marketing plan, in collaboration with the President. • Oversee communications (internal & external) and marketing campaigns to promote tours and travel packages in conjunction with suppliers and provincial and territorial DMOs.• Manage and deliver content strategy to support marketing plan. • Handle incoming media requests.• Oversaw the launch of The Stories of Canada™, a multi-million-dollar partnership with the federal government. This included liaising with our federal government's tourism organization (Destination Canada), the Indigenous Tourism Association of Canada (ITAC), and provincial & territorial DMOs, external media and pr agencies.• Oversaw a complete brand redesign, including but not limited to: Collaborating with an external agency, developing brand voice guideline documents, digital asset selection, negotiation and purchase, all in support of and aligned with, our updated brand. Post re-brand, our web visits saw an increase of 52%, and web traffic from social channels increased 175%.

Vancouver, Bc

I founded Wander Marketing to bridge the gap between exceptional travel experiences and the impactful marketing that brings them to life. WHAT WE'RE ALL ABOUTMarketing that doesn't actually feel like marketing.Telling stories that matter, and that inspire action.Authentic and unique branding that represents a business perfectly. That first sip of coffee in the morning.WHO WE SERVEYou are a time-starved travel advisor, tour operator, or hotelier driven by a passion for crafting once-in-a-lifetime adventures and turning your clients' dreams into reality. But, something's not right. Maybe it's a lack of leads, an underwhelming web presence, or simply that nagging feeling that you should be doing more when it comes to your business.HOW WE HELPNo two businesses are alike, and neither are our services. We offer everything from templates and content memberships (even a travel copywriting course!) to personalized 1:1 consulting and monthly solutions. Look to us for:• Brand audits• Website audits• Custom copywriting (blogs, email, web)• Email funnels• Marketing plans & strategy• Monthly business consulting

Vancouver, Bc

• Consulted on all aspects of in-house branding. Supported business development and community outreach. • Created digital content and oversaw social media copy. Managed and curated all digital content of public health campaign My Health Is Sexy. • Applied knowledge translation skills to deliver HIV related messaging from mainstream and academic sources to the public.

• Acted as a spokesperson with the media, representing OPUS Hotel & La Pentola Restaurant at media events. • Provided media outreach in conjunction with external PR agency, and determined validity and ROI of bloggers and influencers. • Procured media and influencer partnerships, resulting in promotions with Jillian Harris, Erin Ireland, MyVancity, The Food Gays, and Coco & Vera for Vera Wang. • Managed the filming of Conde Nast Traveler feature and NOVUS TV feature. • Ensured the OPUS brand was represented accurately through all promotions. • Collaborated with external PR agency to write press releases and promotional features. • Responsible for team of contractors (graphic design, web development, copywriter, public relations specialist). • Oversaw branding on all marketing materials. Conceptualized monthly and quarterly email marketing campaigns (design & copy) and distributed to worldwide audience. • Oversaw the management of corporate websites (both OPUS Hotel & La Pentola Restaurant), and profiles on all third-party websites. • Acted as the voice of both OPUS Hotel and La Pentola restaurant on all social media channels. • Conceptualized and created all social content, managed content calendar, monitored brand mentions online, responded to inquiries, and urgent hotel-related issues in real time. • Grew our email database 270% (7k to 26k subscribers), with $35k in conversion revenue over a 12-month period. • Grew our social media bookings 366% (OPUS Twitter rate), resulting in $17,180 in revenue. Grew our followers on Facebook by 28%, and on Instagram by 105%.

• Developed communication strategy for historic 3030 Campaign• Created 3030 campaign messaging for funders, health care providers and community leaders• Created all copy for programs, handbills, email blasts, and all web content related to events• Created marketing materials, news releases and identified media opportunities for events• Conceptualized and produced annual fundraising events