Takhmina Mussayeva Email & Phone Number

Social Strategist: Planet Fitness, Jets Pizza, Urban Air, Kay Jewelry, Blue Compass RV, McDonald’s• Reduced customer support requests by 18% by innovating a community management system for a combined total of 300,000 followers across Instagram, Threads, Facebook, Twitter, and TikTok.• Conducted in-depth market research and competitor analysis to identify trends and innovative opportunities for the clients. • Utilized KPI metrics to track the performance of social channels, achieving a 20% ROI and ensuring campaigns consistently met or exceeded client objectives.• Collaborated closely with Creative teams to produce impactful content, analyzing performance metrics using Sprout Social insights to drive audience engagement.

Account Executive for the agency accounts: Boehringer Ingelheim•Completed reports, documentation, and data collection as required, maintaining a thorough understanding of client quality assurance processes and ensuring compliance.•Informed account management team of project status, workflow changes, and client requests, ensuring seamless communication and alignment.•Led and directed a cross-functional team to ensure adherence to project timelines and processes for digital, print, and traditional advertising materials.

Kansas, United States

Insights & Strategy Intern for the agency accounts: Intel• Supported Intel Strategy team with content ideation and understanding of cultural and consumer landscape.• Delivered competitive analysis reports that led to a 10 % increase in the agency's ability to identify competitive strengths and weaknesses, aiding in strategic decision-making.• Received 100 % positive feedback from the VMLY&R executive team and stakeholders on the quality and impact of the Gen Z paradox study presentations, showcasing the effectiveness of the research in informing strategic decisions.

Administered Regnier Institute student social media sites, including Facebook, Twitter, LinkedIn, and YouTube; work with Student Life to promote Institute programs and stories.Promoted involvement in Regnier Institute programs among student populations and student groups; answer inquiries from and meet with prospective students

United States, Ks

Demonstrated proficiency with Microsoft Excel and PowerPointHosted events inside and outside of campus for marketing purposesEntered important data into CRM-system to help streamline work processes and maintain records

Bachelor'S Degree, B.B.A -Marketing

Activities and Societies: Launchpad Scholar at the Bloch Business SchoolSelected for the program based on GPA/test scores; participate.

Associate'S Degree, Liberal Arts

Activities and Societies: Phi Theta Kappa Honors Program International Club Business and Marketing Club Student Government