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Theresa helped build Rocket Fuel's political team to successfully manage and service the 2014 mid-term elections and break into DC public affairs/issue advocacy clients.

As Paid Media Lead, Theresa developed and managed strategic advertising campaigns across all media types, including print, digital, broadcast and out-of-home.Theresa managed both strategy and planning of integrated media campaigns for Federal government, professional services, public affairs and advocacy clients. Theresa’s experience managing large-scale media portfolios has afforded her the opportunity to work closely with production and design teams to offer ad campaigns that deliver consistent branding, a seamless online experience, use of the most current technologies and critical performance reporting.

• Developed, managed and maintained all advertising efforts for professional service organizations such as major international and national law firms, super regional accounting firms and associations. • Handled traditional media buying and planning, search marketing strategy including pay-per-click campaigns and search engine optimization (SEO). • Oversaw the company’s social media practice and in-depth website analytics which included development, maintenance and approval of weekly posting and promotion across company social media channels. Created and implemented company social media policy. Developed proposal language and pricing for company social media offering.

• Developed, managed and maintained media plans for major pharmaceutical, financial, healthcare, consumer goods companies, commercial airlines and a major oil company. • Managed web development projects for major pharmaceutical, transportation and consumer brands.