Senior Venture Lead
CurrentEmbarking on a journey to facilitate a large international FMCG company innovate for the future, we began deep diving into industry mechanics through market research, F2F expert and customer interviews. With each discovery, our team iteratively developed proposals to solve customer problems. Validating our propositions through online panels and microsite development, ad campaigns and social media development. With feedback incorporated, we began direct testing of our product with B2C and B2B customers, ensuring legal and technical feasibility, developing business cases, and creating working business models. Our hard work paid off as our proposition successfully passed into incubation with the client and is currently under development to take to market. Current focus is on the consumer desirability and viability of bringing a new proprietary device to market through similar innovation & design methodology.Presently leading a new venture development focusing on sustainable and circular solutions within the construction industry.