Luis Gerardo Torres Email & Phone Number

Netherlands

US

Lead e-commerce operations throughout EMEA (19 countries), fostering a collaborative environment, and working closely with markets to shape and execute the roadmap for continuous operational improvement of operations, logistics, payment solutions, financing, risk management, customer service, and overall client satisfaction.Tools: Oracle, AEM (Adobe).

US

• Achieved over 300% year-over-year growth in online sales.
• Attained a 7-9X ROAS in online campaigns.
• Led the implementation of bike shipping to homes, optimizing assembly lines and logistics for pre-assembled bike delivery.
• Managed the online sales operation for Specialized Mexico, overseeing Digital Marketing, Operations, Customer Service, Retailer POS systems and Marketplaces.
• Planned and executed the integration of over 80 stores with new POS systems, ERP, customer service systems, and omnichannel strategies, ensuring seamless integration with business intelligence engines for reporting and.
• Led the implementation and management of Specialized's presence on MercadoLibre in LATAM and multiple online partners.Tools: Oracle, AEM (Adobe), Google Data Studio, Ads (Search, Display, Discovery, and Shopping) and.

US

• Surpassed the sales budget by achieving 120% of the target in the first year.
• Led the preparation and launch of e-commerce in Mexico in cooperation with the global development team.
• Managed the financial, operational, and logistical setup to establish e-commerce operations nationwide.
• Implemented Click and Collect in over 80 stores.
• Established the foundations and structure of a new team, building it from scratch.Tools: Oracle, AEM (Adobe), Google Data Studio, Ads (Search, Display, Discovery and Shopping) and Analytics 360, Adobe Analytics.

Aguascalientes, Ags., MX

Bloomington, MN, US

• Generated business opportunities and enhanced brand positioning for engine filtration solutions through trade and digital marketing strategies across Mexico, Central America, the Caribbean, and South America for.
• Managed and implemented advertising campaigns, coordinating our presence at more than 20 exhibitions and trade events throughout LATAM.
• Coordinated programs and internal activities with advertising agencies to develop content for promotional, educational, and advertising purposes.
• Managed our Regional E-Learning platform for more than 4000 students across LATAM
• Led the marketing strategy for Donaldson's first global B2C eCommerce platform for engine filtration and the first B2C platform for Partmo Filters in Colombia, Ecuador, and Peru.Tools: Oracle, AEM (Adobe), Google Data.

Florida, United States, US

Responsible for lead generation and prospection of Jungleworks SaaS products in Latin America, from Point of Delivery solutions to Geospatial Analytics, Jungleworks offers services for the SMBs that want to introduce innovation to their structure at a fair rate.Specialized in Advanced Fleet Tracking Solutions.

Mexico City, CDMX, MX

• Ensured a 13% conversion rate in lead generation strategies, improving the sales budget by 56%.
• Planned and executed a $40K USD monthly budget for all marketing and digital sales strategies, including SEO/SEM, email, social media, chat, CRM, and display advertising campaigns for commercial operations in Mexico.
• Measured and reported the performance of all marketing and commercial strategies, assessing against goals (CPA, ROI, and other KPIs).
• Reviewed the overall quality of the telemarketing department, focusing on conversion rate optimization (CRO).
• Collaborated with advertising agencies, retailers like Amazon, and other vendor partners.
• Evaluated and implemented emerging technologies such as AR and VR for furniture, and Big Data for the decision-making process.Tools: Google Data Studio, Ads and Analytics, Livechat, Pipedrive, Microsoft Dynamics 365.

Aguascalientes, Aguascalientes, MX

Be a full-time analyst and strategist by a proper understanding of our customer's needs, to be solved with the various products/services that the company offers during the incubation and acceleration processes.During this period I was involved in the opening of two more offices and integration of the incubator to the public sector as an adviser for the.

Revise and guide 60 projects through the right path by training and advising our students in business planning, marketing, financial management and product design for their corporate and entrepreneurial projects.I'll be working as a professor every year from January to June reviewing business projects.Tools: G Suite, Google for Education, Moodle, Visio, etc

Aguascalientes, Aguascalientes, MX

• Developed and executed the commercial strategic plan to maximize sales and profits for the IT services division in Mexico and the US.
• Led prospection, generation, and conversion efforts, achieving significant growth.
• Reduced project estimation time and costs by 50%, enhancing financial structure for decision-making and organizational controls.
• Secured over four government funds, ensuring a 35% yearly growth.
• Achieved certifications in CMMI Level 2, Scrum, Project Management, and Risk Management.Tools: G Suite, Sketch, InVision, Jira, TeamWork, Slack, Hubspot Sales and Marketing, Wordpress, Mailchimp, Adobe Design Suite.

Lehi, Utah, US

Effective assessment according to market research information and customer satisfaction data analysis, to ensure an efficient introduction of the direct selling company in the Spanish market as an expansion of the Italian market. I was in charge of contacting and recruiting more than 70 high profile sellers and influencers to launch our products in a short.

Scottsdale, Arizona, US

Supervision and analysis of British and Spanish markets to ensure their full efficiency, specifically on their sales rates, monthly growth, logistics and education tools. I was an essential part of the investigation team that detected and controlled Ponzi Schemes that were being held in Spain.Also designed NPS (Net Promoter Score) tools for 28 countries to.

Asunción, Central, PY

Financial and market analyst for companies with automotive, chemical, industrial, or other industrial activities to detect potential areas of improvement in order to compete with foreign suppliers for the FOMIX (Fondo Mixto) project.During this time, my work contributed to the stabilization of cost structures and the generation of financial measures to.