Mimi Reed

Mimi Reed Email and Phone Number

Collaborative problem-solver focused on building solutions to help business owners thrive @ Principal Financial Group
des moines, iowa, united states
Mimi Reed's Location
Des Moines Metropolitan Area, United States
Mimi Reed's Contact Details

Mimi Reed work email

Mimi Reed personal email

n/a

Mimi Reed phone numbers

About Mimi Reed

Experienced leader focused on building marketing strategies that meet the evolving needs of small-to-medium sized business owners at Elevate by Principal.

Mimi Reed's Current Company Details
Principal Financial Group

Principal Financial Group

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Collaborative problem-solver focused on building solutions to help business owners thrive
des moines, iowa, united states
Website:
principal.com
Employees:
16552
Mimi Reed Work Experience Details
  • Principal Financial Group
    Director Of Marketing And Communications - Elevate By Principal
    Principal Financial Group Sep 2022 - Present
    United States
    My team is building an innovative solution to help small-to-medium sized business owners solve their problems, letting them spend time where they want.
  • Principal Financial Group
    Product Manager - Usis Distribution
    Principal Financial Group Mar 2020 - Sep 2022
    - Collaborate across the corporate enterprise to integrate Salesforce Financial Services Cloud with Salesforce Marketing Cloud to support national marketing initiatives- Transitioned manual lead distribution program into CRM to maximize operational efficiencies and tracking, giving financial professionals qualified leads faster- Ongoing partnerships with compliance, privacy and business stakeholders to build out roadmap and backlog for enhanced distribution technology experience
  • Principal Financial Group
    Product Owner - Usis Distribution
    Principal Financial Group Nov 2017 - Mar 2020
    - Partnered closely with talented scrum teams to build out foundational capabilities for Core Technology Package (with Salesforce as CRM) for affiliated financial professional audience- Built strategy and multi-year change management plan for concierge support to migrate over 850 financial professionals' client data from multiple outside CRMs into Salesforce
  • Principal Financial Group
    Senior Marketing Strategist - Usis Distribution
    Principal Financial Group Oct 2010 - Oct 2017
    - Developed & executed market development programs to enhance personal marketing strategies for our national distribution of advisors, including direct, electronic & social media marketing, as well as approved marketing vendor relationships- Collaborated across all business lines of Principal to build advisor portal to enhance the user experience of our target audience
  • Principal Financial Group
    Manager, Marketing Associates - Nonqualified Distribution
    Principal Financial Group Sep 2008 - Oct 2010
    - Managed a team of 14 external Marketing Associates, supporting our Nonqualified Deferred Compensation solution- Implemented “Marketing Associate of the Future” vision, shifting the Marketing Associate position from administrative support to internal sales partner- Created & executed team training strategy, with an emphasis on proactive marketing and sales support- Worked closely with Sales Management on advisor development, pipeline reporting & sales projections - Collaborated with internal business partners to establish strategies enabling efficiencies for the field offices
  • Principal Financial Group
    Senior Marketing Coordinator - Retirement & Investor Services
    Principal Financial Group Jul 2005 - Aug 2008
    - Led marketing efforts for Advisor Summits to attract and retain top financial professionals in the retirement industry- Rewarded key financial professionals working with The Principal through the Principal Retirement Edge ProgramSM- Worked directly with the Alliance Management Group, helping to build relationships at a corporate level with key alliance partners- Managed a marketing budget of over $500,000 for conferences- Provided strategy and execution for financial professional channel electronic marketing campaigns to over 10,000 financial professionals in the nation- Supplied sales teams with non-branded retirement-related seminars as a door-opener to deepening relationships with prospective clients – Principal CE University- Collaborated daily with Sales Management regarding efforts around working with advisors
  • Polk County Juvenile Court
    Collaborative Chair - Juvenile Drug Court
    Polk County Juvenile Court Jan 2015 - Present
    I work with a team of professionals who proudly support the needs of Polk County youth who are recovering from drug addiction in Juvenile Drug Court and Too Good To Lose programs. I was originally recruited by my late friend, the Honorable Judge Colin Witt, who spearheaded the good work in these programs.
  • Principal Financial Group
    Marketing Intern - Retirement & Investor Services
    Principal Financial Group Jun 2004 - Aug 2004
  • Principal Financial Group
    Marketing Intern - Retirement & Investor Services
    Principal Financial Group Jun 2003 - Aug 2003
  • Principal Financial Group
    Marketing Intern - Group Benefits (Formerly Ebss)
    Principal Financial Group Jun 2002 - Aug 2002

Mimi Reed Skills

Social Media Marketing Marketing Strategy Financial Services Series 7 Series 66 Series 26 Finra Uniform Combined State Law

Mimi Reed Education Details

Frequently Asked Questions about Mimi Reed

What company does Mimi Reed work for?

Mimi Reed works for Principal Financial Group

What is Mimi Reed's role at the current company?

Mimi Reed's current role is Collaborative problem-solver focused on building solutions to help business owners thrive.

What is Mimi Reed's email address?

Mimi Reed's email address is re****@****pal.com

What is Mimi Reed's direct phone number?

Mimi Reed's direct phone number is +151524*****

What schools did Mimi Reed attend?

Mimi Reed attended The University Of Iowa Tippie College Of Business.

What are some of Mimi Reed's interests?

Mimi Reed has interest in Faith, Family And Running.

What skills is Mimi Reed known for?

Mimi Reed has skills like Social Media, Marketing, Marketing Strategy, Financial Services, Series 7, Series 66, Series 26, Finra, Uniform Combined State Law.

Who are Mimi Reed's colleagues?

Mimi Reed's colleagues are Jocelyn Martínez, Nicholas Riesen, Marcus Smith, Carol Matthews, Spud Harrell, Mike Mcnair, Mudit Dubey.

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