Tom Kerkhof Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam Area

Responsible for a consumer centric, market-wide Data & CRM strategy to enable personalized and data driven campaigns for the many Nestlé brands in a compliant and a secure way. Focusing on improving processes, people and tools to help Nestle break down silo's, have a shared data vision become more data driven. It's my responsibility to create an environment where (consumer) data is collected, used and protected in the most beneficial way.Then there's my secondary responsibility: get as many colleagues working with GenAI assisted tools. I'm an early adopter of Nestlé's view that GenAI will transform the way we work. As a frontrunner within our market, which leads in AI adaption globally, my role is to inspire, investigate opportunities and let GenAI do it's magic.

Rotterdam, South Holland, Netherlands

Executing the EMEA role out of centralized digital strategy. Responsible for making sure HQ plans turned into local tools and processes to create impactful campaigns. Focus on website UX, SEO & SEA.

London, United Kingdom

Also Head of Social in global marketing team I was responsible for social media across the globe for Navico's four brands: B&G, Simrad, Lowrance and C-Map in our regions: AMER, EMEA and APAC. Core responsibilities: - Set global strategy and roadmaps- Set the standard: Create guidelines and processes to enable Storytelling- Decide on global channel strategy and attach resource and focus- Structure Global reporting to go from data to insight- Manage the regional social media managers- Set global goals / KPI's- Educating global marketing team and wider company on social media best practices

Rotterdam

Responsible for creating and implementing Aon's social media strategy so that it delivers a measurable impact on growth and branding. - Manage social advertising (LinkedIn / Facebook / YouTube / DV360)- Create digital campaigns- Manage SEA (Google)- Coordinate content creation- Act as an ambassador and educate colleagues throughout the company on social media.- Initiator of the shift from telephone service to social service

Amsterdam En Omgeving, Nederland

With Bureau Woordzaken I help to create a clear (online) message. There's often a large gap between what one person says and what another hears. Especially in a digital world where everything is possible, targeted communication is the most difficult. A clear online message must meet technical and textual conditions, be aimed at the right target group and also reflect your company. And also to be distinctive.Bureau Woordzaken creates a digital plan based on hard data, your current communication and goals. This can be a plan of approach, but also the actual approach. Deciding together what fits best.

As the Social Media and Content Manager from Team Brunel, I was responsible for creating compelling content. The content had 2 goals; awareness/favorability and being a step towards leaving a resume.- Managing all content creating parties- Creating unique content concepts fit to different channels- Create a tone of voice to achieve the highest engagement- Drive maximum awareness

Amsterdam En Omgeving, Nederland

As social specialist I was responsible for creating, optimizing and publishing job roles. Through social media channels, job boards and the Brunel website we focused on getting people to apply. Besides the processing of vacancies, feedback on the success of vacancies towards Account Managers is important. By providing them with good guidance in this respect, they, and ultimately Brunel, can achieve a higher recruitment.- Advice to Account Managers for optimising their inflow via the job boards- Contact with the 3rd party channels to solve problems and make sure content was placed correctly.- Internal helpdesk function: coordination and contact point for all website content.- Check layout and templates on the job boards- Processing the reporting of the job boards- Contact with applicants who wish to apply via an open application- General marketing support tasks, including social media activities- Posting/creation of daily job-related content on Twitter, LinkedIn and Facebook- Analysing and reporting of various KPIs

Amsterdam

As Social Media Specialist of the Volvo Ocean Race at Brunel, I was responsible for the content plan, creating content, doing live events and community management. We posted on the website (http://www.brunelsailing.net) on the channels Facebook, Twitter, Instagram, LinkedIn, Youtube and Google+.- Writing content for the website and social media - Social media tracking and online landscape mapping- Live report of various events during the Volvo Ocean Race- Creating content for different social media channels- Setting up content agenda for Social Media strategy- Content management on the team site www.brunelsailing.net by means of CMS

Amsterdam En Omgeving, Nederland

Ondersteuning van de Branding Manager tijdens de uitrol van de rebranding van Brunel International B.V. Alles wat in de oude huisstijl was, is door de nieuwe huisstijl vervangen. Hierbij was de aansturing van de verschillende creatieve bureaus en het managen van de vraag vanuit verschillende afdelingen van Brunel van groot belang.- Verantwoordelijk voor de uitrol van de rebranding campagne van Brunel in Nederland. - Coördinatie van de samenwerking met verschillende creatieve bureaus- Inventariseren wat vervangen of aangepast moet worden voor Brunel Nederland- Vraag naar producten in nieuwe huisstijl in kaart brengen

Utrecht

As skipper, I sailed with groups through the canals of Utrecht and the waterways nearby. I was responsible for everything that has to do with the boat, such as repair, time management throughout the day and handling of catering and finances.As planner on the one hand responsible for managing the agenda for placing trips. On the other hand responsible for planning skippers for the trips to be sailed.

Utrecht

Writing substantive pieces about sailing. The focus was mainly on the competition aspect of sailing such as trimming sails, sailing races and the latest trends.

Bachelor History, Global History & Early Modern Period

Master, History - Migration And Global Interdependence (Not Finished)

Education record