We are experts at getting great things started for marketing and sales teams of start-ups and scale-ups.• Fractional CMO• GTM Strategy• Messaging Frameworks• Speaker Services: Keynotes, Education Sessions, Workshops, Emcee

Host of the Marketing Starter Podcast, part of the Marketing Podcast Network collective

Serving as the company’s first marketing leader, my primary focus was to build a strong revenue-focused marketing organization, amplify AmTrav’s share of voice within current segments, and gain traction up-market, all while remaining scrappy and personally developing marketing initiatives. This involved scaling the company’s marketing activities to support revenue goals and increasing brand awareness while reducing churn. Key wins include:• Complete marketing department overall including developing attribution model, scaling and testing various channels, fine-tuning brand messaging and positioning, establishing marketing operations, and building a world-class team• Cross-functionally supported sales, product, customer success, and executive teams• Rolled out a company-wide messaging framework• Led marketing channel ROI to 673% with a 219% increase in revenue and CPL reduction of 85%• Led PR brand-building campaigns leading to an increase 25% in share of voice

I served as the marketing leader reporting to the CEO and COO where I focused heavily on translating market needs into product requirements while partnering with sales, customer service and executive teams to create winning GTM plans and a brand/messaging reboot.• Major accomplishments include successfully launching two new products in market while building a strategic integrated campaigns leading to a 25% increase in revenue• Planed and managed all marketing programs including content, sales enablement, social media, email, PR, demand generation, and events• Quickly developed product positioning and enablement strategies • Developed and implemented GTM strategies and playbooks• Laid out strategic plans, goals, and budgets• Developed and owned brand messaging and buyer personas focused in increasing customer LTV• Partnered with sales, product, and exec teams to develop GTM plans and product launches• Established collaborative relationships within marketing and cross-functional leadership• Provided careful analysis of marketing programs for QBRs and internal presentations

I spearheaded the Dialpad’s first-ever partner marketing programs. Collaborating with the VP of Worldwide Channel Sales and Head of Business development, I focused on developing joint marketing initiatives including messaging and positioning, campaigns, and programs with channel, alliance, and technology. I supported channel, strategic, and integrations partner teams across the US and EMEA.• Major accomplishments include developing a global GTM strategy for partner teams while launching in EMEA that grew partner channel to 30% of company revenue• Created efficiencies within marketing team increasing productivity for partner team• Built global partner success program from the ground up and implemented new PRM systems• Developed all-partner promotional and event strategies and tactics• Deployed partner branding and messaging plans• Collaborated cross-functionally with executives, sales, and other marketing teams

CurbNinja is a community-based mobile app that helps urban motorbikers find and share reliable parking spots. Think, the Ways of motorcycle parking.

Reporting to the COO and CEO, I lead for Mogo's marketing strategies and tactical implementation. I managed a team that specialized in all facets of corporate marketing while working closely with the sales, product, operations, and executive teams. • Major accomplishments include migrating to a new CRM and marketing automation suite, rolling out new brand guidelines, implementing a robust event campaign, and launching a new website within the first six months of employment• Developed lead & demand generation systems (webinars, SEO, SEM)• Developed & managed content marketing (blog, email, case studies, articles, etc.)• Owned brand development and management projects• Improved sales enablement and product marketing efficiencies• Lead event and sponsorships management

I served as a marketing entrepreneur-in-residence where I managed new value-added channels and consumer-facing products including Vendini’s mobile app and event ticketing websites.• Major accomplishments include leveraging growth hacking techniques to drive traffic for B2C products resulting in 18% increase in traffic and 3% increase in ticket sales YoY• Lead team that managed consumer-facing properties (websites, apps, email)• Built and managed partner programs for resellers and affiliates• Built reporting protocols across multiple proprietary systems• Crafted B2B/B2C messaging for product and sales teams• Worked cross-functionally with sales, marketing, product, and engineering teams

I provided strategic and tactical marketing for the brand while working directly with founder for market and business planning.• Lead team to build marketing assets and promotional campaigns• Assisted with business development efforts and establishing partnerships• Served as team lead for event service execution• Rolled out company-wide CRM tools

I provided dedicated strategic marketing and consultation (product marketing) services to advertising sales teams and worked closely with other marketing consultants to meet tight goals and deadlines.• Proactive needs assessment for marketing department and sales staff• Created and facilitated sales enablement materials (presentations, brochures, emails, sales sheets)• Led and assisted with training seminars as well as developing training materials• Creative writing and advertising campaign design• Collaborated with creative graphics teams to create sales pieces• Collaborated with events & sponsorship teams to prepare materials for events• Facilitated branding efforts through social networking platforms• Assisted and directed branding campaigns for Tribune brands such as ChicagoNow.com and RedEye

Managed and implemented TicketsNow's subscriber email campaigns.• Designed & executed marketing email campaigns under strict & rapidly changing deadlines• Maintained email marketing campaign strategy though analysis & survey implementation• Worked closely with creative graphics team to formulate email designs• Worked closely with engineering teams to ensure soothing running of website & email technicalities• Drafted, reported & monitored campaign statistics• Lead channel to highest recorded revenue to date of $3 million

• Provided customer service and advertising sales for B2B and B2C including outbound tele-sales• Online Technical Customer Support interacted with and provided service to this unique group of e-commerce advertisers with experience in various web-based products (uploading photos, html coding and content approval) and resolving customer issues in a prompt and efficient manner

• Conducted music and entertainment marketing and promotional projects at various venues• Marketing research & demographic analysis• Design of promotional displays• Hand to hand promotional distributions at concerts, sporting events, etc. with promotional materials• Radio request promotional campaigns