• Collaborate with store leadership to bring Community strategy, through the pillars of community foundations, and guest experience to life• Establish and manage local key relationships to increase new guest acquisition and guest retention• Engage with the local community to identify future Ambassador or partner opportunities and to increase the brand's community presence• Spearhead local and regional Community events initiatives such as a Private Shop Event and Peloton Studios Collaboration• Execute the product seeding strategy through community partners and Ambassadors • Review community relevant business data and metrics to identify and share insights and recommendations with store leadership regarding Community events, projects, or initiatives

Tally is a social party card game where friends can get to learn more about each other in a meaningful and intimate way. Friends will be able to share secrets, understand group dynamics, and be honest on their own terms with chance to win massive points and sweep the board. Tally will be available on the iOS app store upon release.

Worked to modernize client's website experienceClient: American Express• Designed wireframes for American Express’ Business Class home page in order to guide visual design in delivering a coherent and visually appealing user interface for the client• Facilitated design review sessions with stakeholders to empower swift and informed decision making, reducing project timelines & costs, and ensuring better alignment with client’s goals and satisfaction• Collaborate closely with cross-functional teams to ensure a shared vision and foster productive feedback loops• Worked within client’s established design system, maintaining design consistency and scalability across multiple interfaces• Created responsive designs for the American Express’ mobile home, article, and topic page redesigns, ensuring a flawless and uniform experience across all devices and ensure accessibility for users

Riven Oral Care is a B2C brand specializing in probiotic mouthwash. • Performed user research and analysis to uncover target customer needs, deriving actionable insights that informed product and experience strategy enhancements and presented findings to C-Suite• Led usability testing of brand’s website, yielding insights and recommendations to optimize site’s user flow and purchase journey based on analysis of customer motivations and pain points• Drove redesign of client Shopify platform and created build kits to enable developer handoff and implementation

Pelican is empowering families to save smarter, save more, and effortlessly achieve their financial goals for their children's education.• Redesigned site’s user onboarding & gifting flow using Figma, resulting in a visually enhanced site experience and boosting user signups by 10%• Partnered with product manager and developer to prioritize key features and define the project scope & development timelines for redesign and implementation• Facilitated user testing on newly implemented and redesigned features and iterating on feedback, resulting in a 40% reduction in user errors and 20% increase in overall user satisfaction• Developed a design system and brand guidelines for client to continue scaling their design and ensure consistency across platforms and suite of products

• Performed troubleshooting for app usability and payment issues generating an increase in customer satisfaction by 35%• Identified app payment issues and suggested improvements to developers, decreasing bill payment ticket volume by 40%• Helped process and reschedule user rent payments during bill payment week totaling in $12,000+ per day via Zendesk and Airtable• Recommended customer feedback and usability improvements to engineering team in weekly syncs in order to improve user experience, contributing to a 20% overall increase in user engagement and satisfaction

Client: Ashley's• Spearheaded analytics team data collection process, resulting in an increase in teams’ participation rate from 12% to 71% and providing valuable data to inform user centered design decisions• Collaborated with Onboarding & Operations plus Analytics teams to design dashboards for clients to track media spend and increasing their data visualization capabilities• Aggregated data of 40+ clients totaling $6M in annual spend using Big Query to publish in company’s quarterly report to share with stakeholders’ and business partners’ consumption

Client: Cancer Treatment Center of America

• Orchestrate virtual recruitment initiatives and professional events with representatives from OMD, GroupM and 3QDigital for students throughout the semester, stimulating interest and increasing applicant pool size by 40%• Facilitate and manage executive board and committee project timelines such as fundraisers, social events and networkingevents, to have a cohesive and collective understanding of club affairs between board and club members• Spearheaded “MOBster Program”, which includes resume, networking, and cover letter workshops for program

• Researched and reported findings to Insights team on millennial and Gen Z outlooks on quick-service restaurants & casual dining• Created ad effectiveness surveys for major tentpoles for online community of 4000+ users, increasing engagement by 10%• Compiled qualitative insights based on survey responses to provide materials for Ad Sales team & expand sales funnel

• Build out one-sheets and sales decks to support company brands and flanker channels such as MTV 80’s and MTV 90’s,ensuring strong brand value, brand positioning, and insights for both pitch and partner conversations• Streamline sales materials and company assets using resources such as MediaSilo, increasing efficiency for asset and material access for international sales and marketing usage• Establish loyalty reward offerings internationally for mobile rewards team in order to enhance and expand existing programs through VCNI content, flagship events, attractions, consumer products and more

• Assessed performance of brand’s summer campaign activation in 45+ stores through quality checking in-store collateral to ensure accuracy of product specifications• Pitched to district leaders, C-level executives, and company President about creating a consumer loyalty program that coincides with company’s updated POS system, mitigating customer dissatisfaction and optimizing company operations• Administered questionnaires and recruited participants in-store to collect feedback on campaign and store experience• Strategized and executed PR initiatives & partnerships with startup organizations in fashion, tech, and lifestyle space during NYFW