A driven Senior Marketing Manager with a mini-MBA and eight years marketing leadership experience, most recently for an industry leading brand in the utilities sector. Passionate about insight led marketing, first through research and segmentation to diagnose the market, before developing strategy through targeting and positioning. Experienced in executing strategy, played out through multi-channel campaigns to hit brand and lead generation targets. Most enjoy empowering and leading a team with clear direction, through a management style which is open, honest, and approachable. More recently I have been lucky enough to spend some time travelling the world, which was a fantastic experience. Not long back in the U.K. and feeling refreshed, I am now looking for a new Senior Marketing Role, allowing me to continue developing as a well-rounded marketeer.