Toby Wright Email & Phone Number

London, England, United Kingdom

Leading a team to deliver all primary research at British Land. Driving commercial decision making through research, analysis, data visualisation and insight generation.

London, United Kingdom

• Working within the centralised UK marketing function, my role is to drive change by leading research on behalf of the UK group. Conducting research across multiple operating companies, products and brands, including.
• Initial set up, ongoing project management and strategic development of the AXA online research community, a mixed methodology research platform. Created savings… Show more Working within the centralised UK marketing.
• Initial set up, ongoing project management and strategic development of the AXA online research community, a mixed methodology research platform. Created savings of over £100k per annum when compared to traditional.
• Led creative testing/proof point testing research for £multi-million Little Things Mean A Lot above the line brand campaigns
• Managed the successful completion of 70+ successful bespoke research projects that drove product development and strategic decision making. All delivered on time and to budget, topics including: new product.
• driven significant observable customer-centric improvement through recommendations following research

Brighton, United Kingdom

• Leading a team of research consultants to enable Bupa International to have a current, clear and deep understanding of its existing and prospect customers, competitors and marketplace through high quality research of.
• Responsible for line management, recruitment and development of a research team
• Led NPS tracker survey and Voice of Customer programme delivering… Show more Leading a team of research consultants to enable Bupa International to have a current, clear and deep understanding of its existing and.
• Led NPS tracker survey and Voice of Customer programme delivering significant annual NPS improvements
• Led B2B/B2C International research projects on: Intermediaries, hospitals, group decision makers and end users to drive customer based business decision making. Projects including: brand equity/awareness, price.
• Recruitment, coordination and budgeting third party research agencies

Brighton, United Kingdom

• Lead research and understanding into customer behaviour throughout Bupa International. Enhance, improve and understand the customer experience, using the results to provide tangible, measurable recommendations as part.
• Responsible for design, business engagement and phased roll out of a multi-touch point, Net Promoter research stream. Disseminating customer insights to inform decision making, testing the effectiveness of business.
• Responsible for design, business engagement and phased roll out of a multi-touch point, Net Promoter research stream. Disseminating customer insights to inform decision making, testing the effectiveness of business.
• Recruitment and performance management of a research assistant Show less

Post Graduate Certificate In Social Science Research Methods

Bsc (Hons) Psychology, Research Methods