Toby L. Email & Phone Number

Cambridge, MA, US

Greater Boston Area

Building value for content creators, publishers and media organizations.Designing content acquisition and distribution strategies that increase strategic value, develop revenue opportunities and build new markets.Positive energy, creativity and passion, adaptability, open communication and organizational aptitude have given me a unique ability to quickly.

• Triumvirate maximizes revenue opportunities for its publisher clients through content and brand licensing activities in a variety of verticals.In my role at Triumvirate, I provide senior executives at leading.
• Evaluate partnership portfolio, content/data assets and content management infrastructure
• Identify and articulate opportunity gaps in partnership portfolio
• Design and negotiate contracts that increase the value proposition for both parties.

• Developed innovative products that leveraged current and emerging technologies and gave customers access to HMH content in their preferred digital environments. Collaborated with leadership team to define and.
• Led cross-functional project teams to create, deliver and market digital products, such as database applications, websites, and mobile apps that successfully leverage and support legacy print products
• Created and implemented product road map for interactive, adaptive, cross-platform deployment of CliffsNotes content.
• Realigned mobile app strategy to maximize revenue and organizational development
• Doubled annual digital licensing revenue
• Negotiated new ebook distribution agreement with Microsoft

• Worked with leadership to develop a digital vision for The Boston Globe. Directed licensing and permissions programs to implement this vision; developed a broad range of new partnerships and managed existing ones.
• Conceived, defined and executed archive digitization project; created and performed vendor selection process and negotiated contract that brought in $9M in revenue
• Created syndication news service that distributed breaking Boston sports news to regional papers overnight
• Outsourced Globe’s rights and permissions programs
• Contributed to New York Times team coordinating negotiations and content delivery to ereader manufacturers
• Acquired rights to third party content as needed for Globe books, Globe video and Globe Reader projects, from content providers such as The Associated Press and NBCUniversal

• Licensed databases to library and library consortia for this EContent 100 award-winning reference content aggregator
• Facilitated libraries’ transformation from print-based reference services to online database systems
• Consistently exceeded sales goals; doubled annual contract value with top client over two-year period

• Identified, developed and maintained strategic partnerships required for the launch and support of two web sites produced by a leading strategic management practice group.
• Negotiated content distribution licenses with content providers including Wired!, Forrester Research and Harvard Business School Publishing
• Led team, developed criteria, methodology and RFP process to evaluate agencies such as Digitas, Organic and Razorfish, leading to a $.5 million web development contract
• Facilitated negotiations in video license agreement as cornerstone of cable television business program

• Developed strategies to manage relationships with information providers such as Bloomberg, Associated Press and Dow Jones; engaged in ongoing contract negotiation and business development activities for this market.
• Saved company over $1M through information provider contract re-negotiation
• Developed new product pricing model to enhance company profitability
• Contributed to transition (acquisition) and employee retention teams

• Developed and implemented database licensing program in OEM and digital markets using emerging licensing models and pricing/royalty mechanisms for directory and reference book publisher.
• Managed $2M custom publishing program; increased database licensing revenue by 50%
• Negotiated content distribution arrangements with companies including Amazon.com, Barnes & Noble, and Microsoft

• Led the strategic direction and staff development of publisher rights acquisition department
• Managed relationships with world’s leading information providers, exceeding $25M per year in annual royalty contract value
• Designed commission plan that led to department achieving 150% of goal
• Member Electronic Information Committee sponsored by the Association of American Publishers

• Copyright Clearance Center, Danvers, MA 1987-1995Publisher Account RepresentativeWorked with Board and leadership to develop a strategy and mechanism that transformed the way Fortune 500 companies managed external.
• Contributed to the development of fee-based electronic content distribution strategies and business models for this not-for-profit global rights broker
• Negotiated licenses with top-tier content providers including Dow Jones, Macmillan, and The New York Times
• Spoke on intellectual property issues at events sponsored by leading publishing organizations such as the Association of American Publishers and the Newsletter Publishers’ Association