Toby Lichtle Email & Phone Number

Dublin, Ohio, United States

Columbus, Ohio

Crafted and delivered impactful external communications, integrating dynamic content, organic and paid social media, web, email, paid advertising and executive communications strategies to support Ohio’s preK-12 public education system. Directly supervised and led team and outside consultants in a dynamic and fast-paced environment, building strategy, branding and messaging. Directed the work of the Communications and Outreach creative team, including writers, technical editors, graphic designer and videographer. Spearheaded the modernization and growth of a robust social media presence. Directed traditional advertising and social media buys with annual budgets exceeding $500K. Advised executive leadership and program area experts on communications best practices and strategies. Acted as secondary spokesperson for state and national media inquiries.• Built leading social media presence spanning all major networks with more than 85K followers and 19M impressions in previous 12 months.• Launched social media campaigns that successfully promoted audience engagement and appeared in Twitter users’ content 25K times in previous 12 months.• Developed communications plan to introduce and promote Each Child, Our Future, Ohio’s strategic plan for education.• Created all social media messaging and press quotes for Ohio’s state superintendent of public instruction.

Columbus, Ohio Area

Designed strategies to meet the communications needs for the agency’s portfolio of clients. Led account planning, strategy development, team management, budgeting, and metrics reporting. Drafted all agency proposals and pitched prospective clients.• Devised and delivered strategy on accounts for Fortune 100 companies, small businesses and statewide trade associations, including Ford Motor Company, Google, The Coca-Cola Company, Hess Corporation, and FedEx.• Launched dynamic, integrated communications campaigns that established brand loyalty and engagement.• Managed team in executing effective content development, media relations, social media, web management, email marketing, conference and event planning and paid advertising services.

Columbus, Ohio Area

Columbus, Ohio Area

Athens, Ohio

Covered issues facing Ohio University students for the newspaper of record in Athens County, Ohio.

Bachelor Of Specialized Studies, Strategic Communications And Advertising

Activities and Societies: Phi Kappa Tau, Ohio University Student Senate, Honors Tutorial College Diversity Leadership Conference

Certificate, Political Communications