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I run the Creative Delivery team at Dept, a group of 35+ producers, influencer specialists, automators and developers dedicated to delivering the best work for our clients. - We produce over 120 shoots per year, from budgets of £10k to £1.5 million- Build deep client relationships with influencers and talent- Deliver 000's of asset variations using our own technology - Build apps and automate processes, using low-code platforms like AirTable and Make, to allow our teams to focus on what they do best.Past and present clients include eBay, EasyJet, Just Eat, Amazon Prime Video, Trainline, Nike, UnderArmour and Spotify.Previously worked in the music industry, where I managed artists and produced festivals, tours, music & music videos, photoshoots, video shoots, campaigns and live streams.
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FounderLight And FastLondon, Gb
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Production DirectorDept® Mar 2023 - PresentLondon, England, United Kingdom- Leading a team of 35- Producing 120+ shoots per year- Automating many of our processes - Delivering 000s of assets using our own creative automation technology -
Production DirectorByte (Part Of Dept) Jan 2022 - Mar 2023LondonTV, social, livestreams & events, bespoke music composition, 3D, VFX and post-production. Heading up Byte's production team including agency wide resourcing and creative operations. -
Head Of ProductionByte (Part Of Dept) Jun 2021 - Jan 2022London, England, United KingdomClient include Trainline, Facebook, Amazon Prime Video, TikTok, Just Eat and Ralph Lauren.Heading up Byte's production team including agency wide resourcing. Continuing to manage a few client accounts.
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Group Account Head / ProductionByte Oct 2020 - Jun 2021London, England Metropolitan AreaLeading a team who work with clients including TikTok, Ralph Lauren, Trainline, OVO Energy and DFS. Heading up Byte’s production team.
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Senior Lead Account PlannerByte 2019 - Oct 2020Leading on Trainline, ASOS venture brand COLLUSION, Nike and Nutmeg among others to create bespoke strategies and content.
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Lead Account PlannerByte Sep 2018 - Sep 2019London, United Kingdom
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Account Planner / MusicByte May 2017 - Sep 2018London, United KingdomLed on Artist Marketing, working closely with Spotify across Europe.
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Artist Management SpecialistFreelance Jan 2012 - Jul 2018London, United Kingdom- Secured and negotiated deals with major labels, leading publishing companies and multiple label service and 3rd party funding agreements on behalf of my clients. Raising close to £150k of investment. - Managing artists from the very start of their careers to sell-out shows in 800 cap venues, gaining significant exposure from national media including Radio 1 and 6Music.
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Marketing ManagerColumbia Records Sep 2014 - May 2017London, United Kingdom- Roster included Leonard Cohen, Depeche Mode, Grandaddy, Modest Mouse, Broken Bells, Elle King, Ruth B and SOULS. I achieved career best sales and chart positions for many of these artists. - Delivered multiple music videos and creative campaigns with budgetary responsibility. -
Product ManagerSony Music Entertainment Sep 2013 - Sep 2014London, United KingdomProduct Manager in the Central Marketing Team -
Product ManagerWarner Music Group Apr 2012 - Aug 2013London, United Kingdom- Product Manager for Lianne La Havas, Neil Young, Hot Natured and Pete Tong's FFRR Label.- Delivered multiple music videos and creative campaigns with budgetary responsibility. -
Marketing AssistantWarner Music Group Jul 2011 - Apr 2012LondonAssisted the Head of Marketing on campaigns for Michael Buble, The Wombats, Biffy Clyro and others.
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Event DirectorPangaea Festival Sep 2008 - Jun 2011A student run, bi-annual 4500 sell-out capacity music festival which takes place over 12 stages in the Manchester Students Union and all Manchester Academy Venues.
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Global Marketing InternEmi Music Jun 2010 - Sep 2010Assistant working in the Global Marketing department on a range of acts including Kylie Minogue, Professor Green, The Chemical Brothers, Robbie Williams, Eliza Doolittle, Tinie Tempah and Bryan Ferry. -
Artist Management AssistantMother City Music Ltd. Sep 2007 - Jul 2008London, United KingdomWorked on projects such as The Brand New Heavies, Unkle Bob and Joy Zipper. Spent 2 months on the road with Unkle Bob and The Proclaimers
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History
Frequently Asked Questions about Toby Baker
What company does Toby Baker work for?
Toby Baker works for Light And Fast
What is Toby Baker's role at the current company?
Toby Baker's current role is Founder.
What is Toby Baker's email address?
Toby Baker's email address is to****@****ail.com
What is Toby Baker's direct phone number?
Toby Baker's direct phone number is +4477178*****
What schools did Toby Baker attend?
Toby Baker attended The University Of Manchester.
What skills is Toby Baker known for?
Toby Baker has skills like Advertising, Marketing, Music Industry, Music, Festivals, Event Management, Entertainment, Digital Marketing, Concerts, Team Leadership, Management, Budget Management.
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Toby Baker
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