Toby Johnson Email & Phone Number

Providence, Rhode Island, United States

As the Director of the Engagement Excellence team within the E2E Digital Customer Engagement organization it is my responsibility to ensure that each team member is delivering best-in-class enablement to the Schneider Electric marketing teams via engagement assets, consultative services, technical support in our Marketing Automation Platform (Marketo) and the opportunity to learn about the digital marketing/digital engagement topic via Engagement University, an in-house learning academy.In addition to these responsibilities, I ensure that my team is skilled and prepared for the future digital needs of Schneider Electric by providing upskilling/coaching on various topics and/or by securing access to industry recognized trainings and certifications.I work closely with the other teams within the E2E Digital Customer Engagement team to various ends: •I work with the MarTech team to help to identify future needs and shape Schneider Electric's MarTech stack•I work with the Data & Insights team to ensure reporting needs are met at both the Global Marketing and Country Marketing level•I work with the Country and Global Adoption managers to ensure Schneider Electric's marketing teams pain points are addressed as it relates to digital engagement.

West Kingston, Ri

As the Global Head of Demand Generation Programs I have strategic and operational responsibilities related to demand creation program objectives, including acquisition, engagement and acceleration. This role owns the collection, creation and distribution of demand creation best practices and works with marketers to apply them within the organization. In this role I support executive leadership and work directly with sales, marcom, marketing operations of the countries as well as the respective organization in Global Business Units such as Content Manager, Demand Generation Manager or Digital Marketing.Specific responsibilities include: • Work with marketing leadership to develop a demand creation program strategy that supports demand creation objectives for generated and influenced pipeline and revenue• Optimize and standardize program implementation and processes across the organization• Serves as the key stakeholder contributing to the organization’s overall campaign framework for demand creation programs• Work to determine demand creation program metrics and how to measure against objectives to gauge success • Collaborate with Global BU marcom/demand generation to ensure a cohesive creation, execution and testing/optimization strategy to increase the customer engagement• Collaborate with digital marketing on acquisition and engagement demand creation programs, and ensures final tactic selection is appropriate for program design• Engage proactively with direct and indirect sales teams to coordinate, communicate and optimize the impact of acceleration demand creation programs• Document and communicate/distribute best practices for demand creation program implementation across the organization, including recommendations on where improvements can be made• Serve as a key stakeholder and evangelist for testing and optimizing data-driven risk taking by demand creation marketers

West Kingston, Ri

A global leader in cutting edge solutions and software for power systems, energy efficiency, business performance, and sustainability, Schneider Electric generated more that $29.7B in FY 2015 revenue across 190 countries.• Provide strategic guidance on digital marketing efforts for the North America marketing teams across the U.S. Canada, and Mexico. Lead the North American implementation of Marketo and the corresponding marketing automation strategy. Optimize inbound traffic by creating unique and relevant marketing experiences for users.• Provide advisory services for local marketing communication executives and field marketing personnel. Support core direct marketing fundamentals and strategies for program planning, testing, target audience segmentation, communications cadence for event support, marketing automation, and project execution. • Collaborate with country marketing managers to optimize inbound traffic and conversion. Supported the development of a best practice and optimization document for landing page development that has been shared across the organization. • Led the 2015 Marketing Automation implementation pilot that successfully launched email nurture programs in three business units. Developed and led a two-day Marketing Automation workshop for each business unit. Surpassed the pilot KPI goal by 500% and achieved inbound landing page conversion rates at 15x over historic benchmarks. • Manage relationships with vendors handling outsourced email production work, manage resource availability, ensure service level agreements are met, and uphold expectations are met for customer service.• Supported the ChannelOn Event program, a free digital event for partners, by helping to develop and implement the go-to-market email recruitment strategy and working in lockstep with the sales organization. This effort drove nearly 3,000 event registrations in the U.S., resulting in attendance levels that exceeded 50%.

West Kingston, Ri

• Provided strategic direction for North America Business Units on direct marketing and developed year-over-year resource plans for email marketing support. Provided coaching and training for Marcom Generalists and other personnel covering direct marketing best practices, execution strategies, and analysis reporting. • Managed four direct reports, along with the North America Direct Marketing budgets. Worked with third-party vendors to conduct quarterly business reviews, global reviews with regional support breakdowns, and ensure service delivery was in alignment with my team’s requirements.• Worked closely with country marketing managers to develop strategic go-to-market plans for email and direct mail. Key projects included: the Flash Promo email program, StruXureWare for Data Centers, and supporting the Schneider Electric company-wide initiative to transition from print to digital. • Drove the implementation of a Controlled Data Pool, a vendor database used to communicate with cold prospects, drive engagement, and ultimately feed the internal marketing database. This effort played a key role in new name acquisition, achieving 8% database growth through the first quarter post-implementation. • Directed the IT Business marketing team to launch StruXureWare for Data Centers, an integrated print and email marketing program that adapted to individual behavioral responses. This innovative approach moved responders and non-responders into separate communication streams with different content messages.• Collaborated with the Schneider Electric Data Science team to develop the ISX for Small IT integrated campaign, a predictive lookalike data model based on current customers within the marketing database. This model lifted email engagement by 137% over previous mailings, reversed performance trends, and drove funnel impact.

West Kingston, Ri

• Responsible for project management and the successful execution of print and email marketing activities within 3% of allocated budgets. Developed and optimized prospect list and segmentation approaches. Created customized programs that leveraged marketing programs to increase conversion for quality leads. • Supported the marketing team to solve problems and advance the overall marketing effort. Tested approaches and channels to increase reach and acquire new contacts. Tracked and analyzed KPIs to improve metrics and uncover new revenue opportunities. Managed and optimized spend across direct mail and email channels. • Managed the execution of the Schneider Electric print publication, Currents, for the U.S. and Canadian markets. Analyzed data to identify the top performing drivers of response across previous issues. This content was used to create the Best-Of Currents publication program that resulted in 29% YoY growth in new name acquisition. • Led the installation of Flash Promo, a new email marketing program designed to increase both lead volume and quality for opportunity identification. Focused on a refined target audience with a wider array of content offers in multiple formats. This approach generated a 206% increase in response rate compared to the previous program.• Selected to participate in the 2011 FELIX (Future Leaders in Exchange) Program, which brought together high potential future leaders from across Schneider Electric. Over this 12-month project, my team worked to develop ideas to best position the company in the future energy market. Selected by peers as the team lead, presented to executive board members at our Paris headquarters, and achieved a first place rating for the project.

West Kingston, Ri

• Responsible for retail sales and customer support within the APC call center. Worked with customers and APC Resellers to troubleshoot technical issues with low-voltage APC products. Identified potential high-value sales opportunities, exceeding $10K, and generated lead sheets for handoff to the Enterprise Sales team.• Within 12 months, successfully closed 732 sales orders valued at more than $591K, receiving consistent recognition on the team as a sales total leader.