As an award-winning, multi-sector Creative, Strategic & New Business Consultant with over 20 years' PR experience, I am a natural problem solver, experienced trainer, creative mentor, innovative creative and strategic thinker with a proven track record of creating integrated communications campaigns, and consistent winner of new business pitches, helping my agency clients win 75% of the pitches I lead or am significantly involved in. In my role as a freelance consultant I help agencies turn client and new business briefs into compelling communications campaigns comprised of thought-provoking strategic thinking, engaging creative positioning and unique, on-message, attention-worthy ideas spanning earned media, experiential, content and social, applying my own strategic and creative process to everything from alcohol to aviation, finance to food and technology to toys. As an experienced, hands-on and passionate creativity and new business trainer, I believe in growing the confidence of people of all levels in order to unlock their creative and pitch-winning ability. My bespoke courses, Creative Excellence Training and Win The Pitch, achieve this by providing a host of practical techniques & tips and a range of important mindsets & behaviours.