Toby Willis Email & Phone Number

Brighton, Gb

Brighton And Hove, England, United Kingdom

Develop and execute commercial strategy aligned with business objectives to drive growth and profitability.Identify market trends and opportunities, ensuring a competitive market position.Collaborate with finance, operations, and product development to align commercial strategies across departments.Build and maintain supplier relationships, negotiating contracts for cost-effectiveness and quality.Manage inventory to balance cost control and customer demand, avoiding stockouts and overstocking.Optimise supply chain operations to improve efficiency, reduce costs, and mitigate risks.Lead marketing efforts to enhance brand visibility and drive customer acquisition and retention.Oversee sales function, set targets, and align sales strategies with commercial goals.Streamline and optimise sales channels.

Hove, England, United Kingdom

London, England, United Kingdom

Strategic Leadership | Business Growth | Cross-functional CollaborationPromoted to the role of Associate Director, assuming a leadership position with expanded responsibilities to drive strategic initiatives and foster business growth.Provided visionary leadership and strategic direction, collaborating with senior executives to define and execute the overall buying strategy, aligning it with the company's objectives and market trends.Spearheaded cross-functional teams to conduct comprehensive category reviews, leveraging market research, consumer insights, and financial analysis to inform data-driven decision-making and optimize the product portfolio.Guided and mentored a team of buyers, nurturing a culture of high performance, innovation, and collaboration, resulting in enhanced productivity and the achievement of departmental goals.Developed and implemented pricing strategies and negotiation tactics at the strategic level, optimizing margins, securing favorable terms with suppliers, and driving cost savings, contributing to increased profitability.Played a key role in budget planning, forecasting, and financial analysis, providing insights and recommendations to senior management for strategic decision-making and resource allocation.Collaborated closely with internal stakeholders, including marketing and operations teams, to align business objectives and ensure seamless execution of promotions, marketing campaigns, and inventory management initiatives.Represented the company at industry events, trade shows, and supplier meetings, establishing and nurturing strategic partnerships to expand the supplier network and stay at the forefront of industry trends.

London, England, United Kingdom

Strategic Product Management | Profit Optimisation | Supplier Relationship BuildingOrchestrated the strategic arrangement and positioning of an extensive product portfolio spanning multiple categories, driving visual merchandising excellence and captivating customer attention.Spearheaded negotiations to secure favorable buying prices, elevating product margins and exceeding retro sales targets, resulting in substantial improvements to company profitability.Led comprehensive range reviews, leveraging market insights and industry trends to introduce new and innovative products that resonated with customer demands, driving market share growth and ensuring a dynamic product assortment.Conducted in-depth market research to identify untapped growth opportunities, utilizing data-driven insights to implement targeted strategies that maximized profit potential and strengthened market positioning.Cultivated and nurtured enduring relationships with a diverse network of suppliers, leveraging strong communication and collaboration skills to optimize procurement processes, negotiate advantageous terms, and ensure consistent product availability.Devised and executed captivating weekly offers and exclusive deals, tailored to a vast customer email database of 1.2 million subscribers, resulting in heightened customer engagement, increased sales, and enhanced brand loyalty.

London, United Kingdom

Manage the arrangement and positioning of 700+ products across 2 categories in collaboration with the Category Manager.Gather and compile comprehensive data sets to monitor company performance and maintain stringent analysis, interpretation and manipulation.Conduct market research to assess competitor pricing strategies and implement short/long term plans to increase profit/market share.Liaise directly with suppliers across Europe to chase stock, follow up on deals and facilitate their finalisation.

Bristol And Brighton

Bachelor Of Arts (Ba), French And Spanish

Activities and Societies: VP/Treasurer of Basketball Club Snowsports

Education record

Obtained A-Levels in French, Spanish and Design Technology and AS Level Maths.

Education record

Education record