Todd Frederick Email & Phone Number

Baltimore, Maryland Area

Lead the Advertising sales department for Baltimore Sun Media. Work with sales managers, directors and premium reps to exceed revenue goals, incorporate sales techniques, incorporate events, utilize a CRM playbook, and develop talent. Represent the Baltimore market while continuing to stay in synch with the latest technology and programs to assist our customers.President's Club Winner (2018)

Baltimore, Maryland, United States

Work with a talented local sales media team to generate revenue, partner with our customers to establish unique advertising campaigns, and lead teams of sales professionals.

New Castle, Delaware

responsible for leading a team of Automotive account reps, real estate reps, digital specialist, and account managers within the Delaware marketplace. Innovate new ideas to include events, sponsor-ships, native ad campaigns, and business strategies.Create quarterly plans with each account executive to be fulfilled using Sales Force as a daily activity and driver.Provide vision and the why to our team.Inspire the group to create a culture that is inviting, rewarding, and challenging.

Baltimore, Maryland Area

drive print and digital revenue; including major newspaper, community newspapers, BaltimoreSun.com, email blasts, SEO/SEMlead a team of 6 account executives in conjunction with a digital AE and Digital Marketing Services AEconsistently meets or exceed company goalspilot programs for company initiativesmeet with ultimate decision makers for large businesses, corporations, and franchises to develop business strategies

Easton, Md & Elkton, Md

Drive revenue for 10 local community and niche websites; Google analytics and reporting CTR; website solutions, SEO, targeted email blasts, in-house digital newsletters, mobile advertisements, video ads and pre-rolls, Facebook ads, social media-including Facebook, Pinterest, LinkedIn, and Twitter.Digital seminar leader within the local communities; pairing with the Chamber of Commerce.

•Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.•Strategic Consulting, including business plan & sales strategy development•Use metrics and analytics to advise strong ad campaigns for businesses using television as a media source•Use SEM, Social Media, SMS, SEO, bannerlink, Vitrue, Uclick, Lawtv, and News Over Wireless to build campaigns right for customer

Aberdeen, Maryland

drive print and online revenue for the Bargaineer and Avenue News papers. These papers are local community papers servicing their respective counties. My responsibilities include team building, revenue, sales training, and managing the daily operations of the business.

Market Manager for Mid-Atlantic market to coordinate sales efforts in conjunction with distribution to drive revenue in online and print advertising to the automotive industry. In addition, decrease expenses through consolidations between sales organizations in the form of Auto Trader and Auto Mart. We worked hard on showing return on investment and value through our products in a difficult market.Business division shut down across the country.

part of the senior management team to lead a $13M/year revenue growth over the Mid-Atlantic marketplace. Netting over $6.5M during that time. Worked with 6 General Managers to drive 6 individual markets in advertising to the apartment industry. It was our responsibility to sell packages of internet and print publications, circulate them, and build strong rapport with our customers. This was done through many organized trade shows, association events, and sales calls.

responsible for both online and print advertising and marketing for the Baltimore/Washington/Virginia markets. Oversaw two operations as part of the management team which assisted in driving revenue and increasing net income through sales, circulation, and controlled expenses. Averaged in the top 10 cities in the country in revenue over the final 2 years of management. Netting $1.5M in income over that span. Participated in meeting with automotive dealer principles, ad agencies, and decision makers in an effort to build a strong customer base.

Secondary Education And Teaching

Activities and Societies: Club Volleyball

Aa, General Studies

Activities and Societies: Club Volleyball

High School, Mechanical Engineering

Activities and Societies: Swimming, Football, Baseball