Senior executive with broad-ranging leadership experience in Fortune 10s to start-ups. Specialize in helping clients develop and execute growth strategies driven by the voice of the customer. The magic is helping clients balance long-term vision with the reality of short-term goals. Had the privilege of helping many world-class companies adjust their strategic path—in some cases significantly—based on defining what’s most important to their customers, whether it be a solution solved by people, process or technology. • Led an 18-month, transformational journey for a division of a large, global financial institution, helping it develop specific strategies to re-think how it acquired, served and retained a new and very different target audience. • Led a ground-breaking engagement for a Fortune 50 retailer to understand how consumers make purchase decisions in complex/considered decision categories.• Helped scores of companies attack problems and opportunities with reliable, fact-based insight from their customers and prospects.Specialties: Customer strategy development, customer segmentation, customer satisfaction development and execution, branding and positioning, market research, straetgy and operational development for start-ups,