Todd Hoffman Email & Phone Number

Overland Park, Kansas, United States

Seasoned Creative Director with a knack for crafting captivating brand narratives and leading high-performing teams. Over a decade of shaping iconic campaigns across diverse industries, consistently delivering results that resonate. Specializing in strategic brand positioning and innovative storytelling, I thrive on generating big ideas within any budget or timeline. Recognized for transforming brands, I've garnered billions in impressions and millions in billings. Whether pioneering emerging trends or revitalizing perceptions, my passion lies in crafting compelling stories that drive impact. Let's connect and explore how we can elevate your brand narrative together.

St Louis, Missouri, United States

• Orchestrated the strategic direction of 8 creative teams, fostering a collaborative environment conducive to innovation and excellence.• Conceptualized and executed brand platforms, enabling 360˚ campaign thinking across digital, social, video, and PR channels, resulting in billions of impressions for multiple clients.• Drove brand revitalization efforts, positioning numerous brands for success and generating substantial revenue through meticulously crafted campaigns.• Spearheaded cross-functional collaborations to develop integrated marketing strategies, leveraging emerging technologies and digital platforms for enhanced brand visibility and audience engagement.• Provided invaluable strategic guidance to clients, translating market insights into compelling storytelling techniques and creative concepts that effectively engaged audiences and reshaped brand narratives.

United States

• Orchestrated the strategic direction of 8 creative teams, fostering a collaborative environment conducive to innovation and excellence.• Conceptualized and executed brand platforms, enabling 360˚ campaign thinking across digital, social, video, and PR channels, resulting in billions of impressions for multiple clients.• Drove brand revitalization efforts, positioning numerous brands for success and generating substantial revenue through meticulously crafted campaigns.• Spearheaded cross-functional collaborations to develop integrated marketing strategies, leveraging emerging technologies and digital platforms for enhanced brand visibility and audience engagement.• Provided invaluable strategic guidance to clients, translating market insights into compelling storytelling techniques and creative concepts that effectively engaged audiences and reshaped brand narratives.

Kansas City Metropolitan Area

• Played a pivotal role in the expansion of The Purple Guys Tech Support from a single office to a multi-office operation across various cities.• Leveraged market trends and consumer insights to develop innovative concepts, driving business growth and enhancing brand recognition.• Led the development and implementation of creative marketing strategies, positioning The Purple Guys as a leading tech support service provider in competitive markets.• Demonstrated exceptional storytelling prowess, crafting narratives that resonated with diverse audiences and differentiated The Purple Guys in the marketplace.

Kansas City, Missouri, United States

• Championed award-winning campaigns for renowned brands such as Hershey’s, Wing Stop, and Anheuser Busch, spanning digital, social, VR, and traditional media channels.• Managed a dynamic team of 19 creatives across multiple clients and categories, fostering a culture of innovation and collaboration.• Pioneered the adoption of new technologies, including VR and interactive displays, to deliver immersive brand experiences that captivated audiences.• Stayed ahead of industry trends and technologies, driving the development of impactful digital, social, and virtual reality campaigns across diverse industries.

Kansas City, Missouri Area

• Led the creation of award-winning commercials for national brands such as McDonald's, earning recognition at prestigious events including the Cannes Film Festival.• Secured major client wins, including the Old Dominion account, and successfully positioned regional campaigns for McDonald's, driving significant revenue growth.• Leveraged extensive experience in brand positioning and storytelling to develop compelling campaigns that resonated with target audiences and drove brand affinity.• Managed a diverse portfolio of clients, spanning industries such as food and beverage, healthcare, and finance, delivering tailored creative solutions that exceeded client expectations.

Chicago

• Taught classes for integrated studies, including social media, traditional, film and copywriting.• Class sizes ranged from 5 - 12 students.• Students graduated and are now creative directors across the country.

• Joined EnergyBBDO as an Associate Creative Director, swiftly ascending to the role of Senior Vice President, Group Creative Director, propelled by a reputation for exceptional client service, innovative campaigns, and consistent success in new business development.• Managed a diverse portfolio of accounts including Wrigley’s Juicy Fruit, Hubba Bubba, Dial, V-tech, and The Art Institute of Chicago, collaborating closely with clients and cross-functional teams to develop insightful strategies that fueled creative excellence.• Instrumental in securing numerous industry accolades for the agency, including a Bronze Clio, Silver New York Festivals Award, and Cannes Finalist, underscoring a commitment to innovation and excellence in every project.• Mentored and motivated creative teams to push the boundaries of creativity, resulting in multiple recognitions at esteemed events such as Communication Arts Exhibit, Adweek Best Spots, and London International Festivals Awards.• Recognized for outstanding contributions with awards such as Best in Show at the Chicago Addy Awards and Viewer’s Choice Award, showcasing a talent for driving impactful creative solutions and exceeding client expectations.

Education record

Psychology, Human Factors Engineering