Experienced graphic design professional with a proven track record in publishing for marketing, advertising and the Arts. With 20+ years of comprehensive experience in layout, typography, photography and illustration, I have consistently delivered impactful results in increasing sales, branding and visibility for multiple clients, both internal and external. I have extensive experience creating multiple page documents, from magazine and catalog layouts to brochures and newsletters. I have also served in the capacity of Visiting Artist, Visual Communication, The School of the Art Institute of Chicago.I excel in the conception and creation of beautiful designs, team building and collaboration, and thrive in dynamic environments where I can apply my new ideas and vision for each project assigned. I am passionate about typography and composition and stay abreast of emerging trends and technologies to drive innovation and efficiency.Throughout my career, I have demonstrated a strong ability to develop eye-catching visuals to enhance branding, whether for the Orchestra's season or a pharmaceutical company's unique audience. I am adept at print design, processes and techniques, and my dedication to continuous learning allows me to adapt quickly to new challenges.As I continue to grow professionally, I am eager to leverage my skills and experience to contribute to an organization's continued success. I am committed to hard work, ongoing design education and collaboration and strive for excellence in every endeavor.
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Creative DirectorChicago Symphony Orchestra Sep 2006 - Aug 2023Chicago, Illinois, United StatesConceived of and designed the visual theme for each CSO season. Developed and implemented visually catching and memorably branded campaigns across a wide array of communication materials, in both print and digital.Led the creative team in the development of dynamic visuals for the launch of the music directorship of maestro Riccardo Muti. This led to over well over $1M in ticket sales in anticipation of his debut with the Orchestra.Collaborated with marketing team members to create effective direct mail pieces that consistently drew 3 to 5% response rates, among the top in the industry.Managed a team of 3 designers, providing clear guidance and feedback to ensure cohesive and impactful visual storytelling across the CSO's print, video and digital projects in alignment with brand standards. My leadership/mentorship led to career advancements for these professionals.Assessed all graphic materials created both internally and by freelance designers to maintain consistency, high standards, and accuracy throughout the production process, always with meticulous attention to detail.Managed an annual Creative Services budget of $30,000+, optimizing resource allocation to achieve cost-effective solutions without compromising on design quality or brand integrity. -
Senior Art DirectorWilliams-Labadie Oct 1999 - Aug 2006Chicago, Illinois, United StatesConceptualized and provided art direction for a wide range of print-based materials, including ads, brochures, and booth displays, fostering creativity and visual innovation client goals/results.Created and maintained brand identities for diverse clients, demonstrating a keen eye for design aesthetics and brand consistency that aligned with Williams-Labadie's commitment to creating impactful visual narratives.Recruited and provided art direction for freelance illustrators and photographers, ensuring their work complemented and enhanced the artistic vision of the client.Assessed all graphic materials created in-house and by various freelance designers to ensure the quality and accuracy of the designs.Supervised and guided staff designers to maximize revenue generating output.
Todd Land Education Details
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Design And Visual Communications, General
Frequently Asked Questions about Todd Land
What is Todd Land's role at the current company?
Todd Land's current role is Graphic Design | Art Direction | Marketing, Advertising and the Arts.
What schools did Todd Land attend?
Todd Land attended School Of The Art Institute Of Chicago.
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Todd Landrum
Frisco, Tx1raytheon.com -
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