Todd Rawson Email & Phone Number

Leading the design direction and creative strategy across Literacy, Science, and Math curriculum products.

Brooklyn

Led the design team for the Amplify Desmos Math curriculum product.

Led the design team for the Amplify Fractions supplemental product. Collaborated with key stakeholders and cross-functional team members to develop the product vision for a story-driven adaptive digital lesson platform. This included product discovery, concepting, prototyping, user testing, UX documentation, and development of a content pipeline (Rich.

Led the design team for the Amplify CKLA curriculum product. Responsible for the design strategy and comprehensive rebrand and redesign of the entire print product for a new edition.

Led the design team for the Amplify Science curriculum product. This included collaborating with key stakeholders including external curriculum partner Lawrence Hall of Science to define and develop a next generation digital science curriculum (Product Vision, Design Direction, Simulations, Modeling & Reference Tools, Digital Lesson Content).

Led the design team for the science digital curriculum demo and pitch that helped secure major funding for the project.

New York

Prototyping, development, and design implementation of major program branding, logos, packaging, displays, marketing, print, and interactive. Developed creative briefs and helped supervise the work of designers, photographers, and illustrators.

London

CD + LP packaging and book design, marketing campaign including branding, logo design, posters, t-shirts, promotional materials, download cards, email blasts, micro sites, banners and front-end web design. Other Labels Include: Epitaph/ANTI, Fat Possum, Team Love, Ramseur Records, Silva Screen Group, Reveal

New York

Event design and marketing, commemorative wine label design, poster design, and brand implementation.

New York

In-house art direction, including management of a graphic designers and production artists. Responsibilities included over seeing catalog design, logo design, brand management, print and trade advertising, web advertising, front-end web design, color correction, digital photography and email marketing.

Bfa, Communications Design

Education record