Communications And Marketing Director
CurrentSenior Director of Communications and MarketingLavender and Truffles, Venice, CAMarch 2024 – Present • Spearhead all communications and marketing efforts, reporting directly to and working hands-on with the CEO to align brand messaging with company goals. • Successfully organized and executed special events, retail marketing campaigns, pop-up shops, and the grand opening of the first brick-and-mortar store in Venice, leading to a consistent increase in sales by over 40%. • Increased overall sales and units per transaction (UPTs) through enhanced customer engagement, social media strategies, and direct marketing and PR initiatives. • Managed the real estate renting of the Dessert Den, a multipurpose space within the store, and oversaw all in-house events, contributing to significant revenue growth. • Developed and implemented targeted communication strategies to raise brand awareness and drive customer engagement across multiple channels.
