Todd Parsons Email & Phone Number

United States

Paris, Fr

Criteo (NASDAQ: CRTO) is a global technology company that power superior commerce experiences for the world’s leading retailers, brands and media owners.Criteo is headquartered in Paris (France) and has offices around the world, where our incredible team collaborates to create an open and inclusive environment. We stick together, accomplish together, celebrate together—and we do the right thing to create a sustainable impact for our customers, our industry, and the people we serve. To learn more about Criteo, visit www.criteo.com. To see open opportunities, visit careers.criteo.com.

Pasadena, Ca, Us

OpenX solves a fundamental issue for brands: Reaching consumers at scale across the fragmented open web. A leading global independent ad exchange, OpenX matches publisher bid requests and marketer ad requests 100B+ times daily across every connected device, screen and format.As Chief Product Officer, I am responsible for modernizing OpenX's scale programmatic marketplaces to compete with high-efficacy marketing solutions delivered by Google, Facebook, and other walled gardens. In two years, we've established new company positioning and a product strategy (OpenAudience) that heavily leverages OpenX's publisher integrations to deliver better marketer outcomes. We've built a product and data engineering team experienced in consumer identity, data and marketing delivery to activate this asset, and evolved our sales and services delivery to emphasize brand direct relationships. The result: In this new chapter of a twelve year old company, we are creating higher value and revenue for our publishers by directly driving marketer success.

New York, Ny, Us

Socialcode solves a massive marketing problem for Fortune 500 and direct to consumer brands: Federating audiences, campaign planning and execution of people-based marketing campaigns across walled gardens. As part of Graham Holdings NYSE:GHC, Socialcode is a new breed of tech enabled marketing agency which lays claim to being the first Facebook API marketing partner and advertising launch partner to Twitter, Pinterest, and Snap.As Chief Product Officer, I was responsible for bringing SocialCode into SaaS by building a new 1st party data management platform that unifies consumer identity and automates campaign execution around identity across the walled gardens. Today, Audience Intelligence Platform (AIP) is a key go to market and revenue feature of Socialcode.

Conway, Arkansas, Us

Acxiom solves an increasingly complex challenge for the worlds largest marketers: Privacy compliant and data secure collection, enrichment, hosting and distribution of consumer data which is the foundation of successful marketing. As VP of Product and GM, I was responsible for defining the vision and executing strategy for transforming Acxiom’s $330MM marketing database services business to a product-based business. Along the way, we acquired and integrated Liveramp (now NYSE:RAMP), which established distribution of these databases to hundreds of marketing applications and endpoints. Acxiom Marketing Solutions was acquired by Interpublic Group in 2018.

San Francisco, Us

Aditive was founded to solve two big challenges in loyalty marketing: Connecting brand communications and offers with loyal customers beyond their inbox, and leveraging those connections to attract new loyal customers through word of mouth. In my second venture funded startup (two rounds), I led the development of a loyalty marketing platform that enabled Fortune 500 brands such as Loreal, Verizon and Gap to collect and leverage opt-in data for cross-channel loyalty marketing and analytics.Aditive was acquired by Acxiom in March 2014.

New York, Ny, Us

BuzzLogic solves for a problem every brand experiences in the age of user generated content: How to identify and activate influential advocates for their products and services. I founded BuzzLogic (Now Twelvefold) to automate the identification influential consumers, match them with products and services that they would best respond to while leveraging the reach of those influencers to grow sales. Along the way, I built enduring commercial relationships with many Fortune 500 clients including Walmart, Target, Proctor & Gamble, and Kraft.

Santa Clara, Ca, Us

Silicon Valley Bank helps entrepreneurs and emerging growth companies solve for a very real issue I would learn about first hand in later business: How to make prevent equity dilution through debt financing. At SVB, I was responsible for leading two teams that added value to this core proposition: Online Business Services and The Knowledge Bank, which provided analytics, process automation and collaboration products that drew on SVB's unique data stores about startups, their propensity to be funded and how they deploy capital.

Education record

Economics