I work from abstract technology, marketing and product information and build multi-channel media deliverables resulting in increased consumer brand acceptance, loyalty and connectivity. My design solutions connect the product, platform or service to the consumer's core interests through storytelling, story craft, strategy, positioning, marketing and visual design.Projects/subjects include working directly with multiple content owners and teams to design and create a variety of deliverables used in live and recorded events, executive and marketing presentations, social media (static and video), branding and social awareness marketing programs.

Sr. Art Director, Sr. Graphic Designer, Sr. Illustrator, storyteller working directly with the Microsoft Azure Marketing Team (focused on Azure Synapse).Sales, marketing and social media communication solutions directly resulted in the heightening and awareness of Azure Synapse's value within the Azure platform space. Projects included highly customized executive, sales and marketing presentations, graphics, infographics, illustrations, static and motion graphics for social media, advertising, newsletters, and immersion into brand ownership to elevate the presence of the product, device or platform.

Hands-on ownership of design, development, and positioning of internal / external communications and branding systems for the Category Management organization, as well as category teams (M365, Windows, Surface, Xbox and Enablement) and organization leads within the Consumer Channel Sales and Marketing (CCSM) organization.Role necessitated direct communication and presentation of concepts, designs and strategy approaches, articulation of thought processes, design thinking, and methodologies to XLT, organizational leads and teams spanning the CCSM org.Expanded initial Executive Communications Designer role focused on providing cross category sales and marketing strategy, messaging and story craft by working as lead designer on critical visual design and communication projects which defined category products, devices and services. The projects spanned category lines of business, contributed to determine underlaying framework of story arc and aligned the overall visual language and style.

Collaborate with top tier executives and team(s) to develop and launch the PIE Brand Central SharePoint resource. Develop assets, structure, style, and messaging.Design and build brand assets: SharePoint Banners, Email templates, Newsletters, extended color palette, visual / voice Identity, and communications per group need.Design the OCVP Executive PowerPoint Presentation template, style guide structure of use and build out presentations.Write PIE Brand Central SharePoint messaging to define sites use, tone and value to team.Role engagement required practiced ability to present, articulate and define the strategy of design, recommend solutions, and advise in design approaches to meet projects objectives, channel focus, or brand alignment.

Executive Brand communications designer role directly supporting Microsoft’s CVP of Worldwide Consumer Sales & Category Marketing (CSCM), VP of Category Device Sales (CDS), cross-functional teams, consultants and global enterprise teams.Projects covered executive, sales, marketing, partner, category, LOB and strategic business developments spanning the entire CDS org, as well as top-tier Microsoft leaders.Projects included brand design, development, graphics, illustrations, templates, event branding, wayfinding and story craft.

Full turn-key, hands-on design, branding, packaging, advertising, graphic design and illustration studio to local, national & global Fortune 100 brands.Owning a business is the real School of Hard Knocks. Services were forward facing client direct with full ownership from initial concepts / brainstorming, defining project scope and objective, creating strategy of approach, market positioning, translating content into creative print, digital and storytelling solutions, to production. Full administrative project life cycle.Client examples: Dell Computers, Olympics, Starbuck's, Mac & Jack's Brewery, Helly Hansen, Eddie Bauer, FedX, Staples, Seattle Opera.

Created, defined and developed the unique business / service pillar of Visual Communication Strategist.● Role necessitated direct client lead providing all Art Direction, Creative Direction, Account Direction, and Project Management, as well as hands-on production of deliverables.● Strategy services required the ability to research, define, position and develop content, determine audience pain-points / drivers, and create deliverables that connected the project objectives to specific audiences.● Role required direct communication and presentation of concepts, designs and strategy approaches, articulation of thought processes, design thinking, and methodologies to C-level clients, engineers, sales and marketing teams.● Range of projects requires strong command of visual design capabilities, including composition, layout information hierarchy, typography, grid, color, animation, motion and print production variables.● Worked with and mentored creative team members of all levels in business acumen and the art and craft of storytelling and design.Key Achievements Include:Created and defined the Visual Communications Strategist role growing service into a separate business vertical requiring full ownership of B2B & B2C clients/projects. Required broad skills sets and ability to singularly strategize approach, create story arch, define positioning / differentiation and build deliverables. Clients included: VCE, EMC, Dell EMC, Microsoft, HP, Amazon-AWS, Splunk, T-Mobile, F5, Concur, Avanade, Qumulo, Crowd Strike, and MGM.Worked directly as agency specialist consultant for IPO and Venture Capital/Series A, B & C presentations pitch decks generating over $250M in funding.