Todd Blair Email and Phone Number
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For 20 years, I've worked with brands to position them in ways that make sense and have impact, cultivating personal connections and meaningful relationships with customers, internal and external.Managing teams of marketing, creative and technical specialists, I've worked with leadership from companies of all sizes, B2B and B2C, to create and execute brand position strategies, integrated marketing communications plans, digital experiences, etc.Serving brands like ITW, Hobart, Konecranes, Toyota, GE, First Data, U.S. Air Force, USG and Zimmer, I'm inspired by collaboration and leading teams through the strategic and creative processes to deliver unique, engaging experiences that drive results.In my current and most recent roles, leading marketing communications for ITW Food Equipment Group and Konecranes, my responsibilities include directing marketing for multiple Service and Equipment business units both internationally and in the Americas, brand positioning, management of digital strategy, and annual/long-range marketing planning.Prior to my corporate roles, I spent 12 years on the agency side, where I began as a graphic designer; then evolved into client management and strategic planning roles. In addition to leading design and development teams, I gained hands-on experience in search engine marketing and optimization, social media, analytics and reporting, marketing automation, UX/UI design, branding, and more.Specialties: Brand architecture and positioning, product marketing, integrated marketing planning; digital communications; search; social, PR, analytics; user-experience design; mobile and data-driven marketing; business development; team leadership; forecasting and fiscal management.
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Senior Marketing DirectorItw Food Equipment Group Sep 2016 - PresentTroy, Ohio, UsSupporting ITW Food Equipment Group and its family of brands (Hobart, Vulcan, Traulsen, Wolf, Baxter, etc.), my primary responsibilities include leading both brand and digital marketing strategy as well as corresponding systems management and governance. In this role, I collaborate with a variety of marketing teams across various brands and product lines to provide strategic guidance and support as it relates to: - Brand strategy, development, governance and trademark management - Aligning marketing plans with business objectives - Digital marketing technology implementation, training and governance - Creative services support and digital asset management
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Supplier Advisory Board MemberTechnomic, Inc. Jan 2024 - PresentChicago, Illinois, Us -
Industry Advisory Board Member - Computer Graphics TechnologyPurdue University Calumet Jan 2009 - PresentUsServe on the industry advisory board to help ensure programming remains relevant to today's industry needs. -
Global Marketing Director, ServiceKonecranes May 2016 - Sep 2016Hyvinkaa, Fi -
Chair - Editorial SteeringKonecranes May 2016 - Sep 2016Hyvinkaa, FiA core member of the Global Web Steering Team (in support of the Konecranes Web Governance Model), I serve as Chair of the Editorial Steering Team. The purpose of this team is to promote quality and consistency in marketing- and communications-related content by improving content creation/translation/review/approval processes and developing editorial style guidelines and standards.
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Chair - Ux/Ui Web SteeringKonecranes Jan 2015 - Sep 2016Hyvinkaa, FiA core member of the Global Web Steering Team (in support of the Konecranes Web Governance Model), I serve as Chair of the Web User-Experience/User-Interface (UX/UI) Steering Team. The purpose of this team is to collaborate with global web project teams to help ensure that the customer, brand and user-experience are represented optimally and consistently in and across online Konecranes environments. Likewise, it is our responsibility to review, advise and approve all UX/UI design and development throughout the strategy and implementation processes. In addition to this position, I'm a core member of the following steering teams supporting our Web Governance Model: Metrics, Social Media, and UX/UI Chair.
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Marketing Director - AmericasKonecranes Mar 2013 - Jul 2016Hyvinkaa, FiLead marketing communications initiatives for North and South America; direct Americas marcom team; support multiple Service and Equipment business units and country managers; prepare and execute annual marketing plan based on business priorities and needs; manage all digital marketing activities (i.e., targeted campaigns, search marketing, content marketing, social media, etc.).
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Account ManagerReal Art Feb 2009 - Mar 2013Dayton, Ohio, UsStrategic planning, brand positioning, project and resource management—executing a wide variety of marketing and communications tactics for clients like GE Capital, U.S. Air Force, Toyota and Goodwill (among others). -
Senior Account Manager - DigitalGyrohsr Mar 2005 - Feb 2009New York, New York, UsResponsible for leading the digital marketing practice for our Denver office account portfolio, including of one of our largest accounts, First Data Corporation.Specializing in both digital and integrated marketing communications, I served as the primary point of contact for a variety of clients, managing account relationships and a team of project managers and analysts. General responsibilities included market research, marketing planning, business development, resource and project management, billing/forecasting and staff development.Accounts served: General Electric, Fidelity Investments, First Data, Hoover's, Hobart, USG, Kennametal, Pall Corporation. -
Account ExecutiveMarketing Impact Apr 2004 - Apr 2005Wellington, NzClient service and management of BtoB integrated marketing communications initiatives; co-authored business plan for adding a digital marketing practice within the company's offering; primary client served: Zimmer (orthopeadics). -
Freelance Design And MarketingSabatino Day May 2001 - Mar 2004Between 2001 and 2004, I worked as an intern, freelance designer and marketing consultant, where much of my time was spent working with Sabatino Day (since acquired by Fahlgren Mortine). Several accounts served included NCR, LexisNexis, Copeland, Pioneer Electronics and Kodak.
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Director Of Sales And Client ServiceRook Interactive, Inc. Jun 2002 - May 2003Ashland, Kentucky, UsWhile at Rook Interactive, a small digital startup agency, my primary responsibilities included leadership of business development, digital strategy, client service and project management.
Todd Blair Skills
Todd Blair Education Details
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University Of DaytonVisual Communication Design
Frequently Asked Questions about Todd Blair
What company does Todd Blair work for?
Todd Blair works for Itw Food Equipment Group
What is Todd Blair's role at the current company?
Todd Blair's current role is Senior Marketing Director at ITW Food Equipment Group.
What is Todd Blair's email address?
Todd Blair's email address is to****@****feg.com
What is Todd Blair's direct phone number?
Todd Blair's direct phone number is 1(937)525*****
What schools did Todd Blair attend?
Todd Blair attended University Of Dayton.
What are some of Todd Blair's interests?
Todd Blair has interest in Boating, Fatherhood, Fine Dining, Camping, Sports Enthusiast, Cars (That I Can't Afford), Fishing.
What skills is Todd Blair known for?
Todd Blair has skills like Integrated Marketing, Digital Marketing, Marketing Communications, Advertising, Marketing, Market Research, B2b, Strategy, Social Media, Brand Development, Digital Strategy, Email Marketing.
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