Todd Crawford

Todd Crawford Email and Phone Number

Senior UX Designer (AI and Digital Learning) @ CFA Institute
Wayne, NJ, US
Todd Crawford's Location
Wayne, New Jersey, United States, United States
About Todd Crawford

As an experienced leader in UX design, I utilize user-centered design principles to develop a long-term vision and deliver strategic, efficient, and goal-oriented design solutions. I inspire and guide high-performing teams to create innovative products that tackle complex business challenges while ensuring a consistent and engaging user experience across all touchpoints.My expertise includes enterprise design, experience strategy, design systems, product design, interaction design, information architecture, and data visualization. I thoughtfully apply these skills to enhance digital platforms and services for the firm’s clients and advisors. Additionally, I recruit and mentor design talent, foster a collaborative and inclusive culture, and champion user advocacy throughout the product lifecycle. My mission is to empower users with intuitive, accessible, and delightful digital experiences that help them achieve their financial goals and aspirations.

Todd Crawford's Current Company Details
CFA Institute

Cfa Institute

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Senior UX Designer (AI and Digital Learning)
Wayne, NJ, US
Website:
cfainstitute.org
Employees:
2577
Todd Crawford Work Experience Details
  • Cfa Institute
    Senior Ux Designer (Ai And Digital Learning)
    Cfa Institute
    Wayne, Nj, Us
  • Hmh
    Senior Ux Designer
    Hmh
    Wayne, Nj, Us
  • Sumitomo Mitsui Banking Corporation – Smbc Group
    Ui/Ux Designer
    Sumitomo Mitsui Banking Corporation – Smbc Group May 2024 - Oct 2024
    New York City Metropolitan Area
    Collaborates with developers, product managers, designers, and researchers to translate requirements into engaging and appealing user experiences. This involves working closely with product managers, designers, and researchers to ensure that designs align with enterprise design patterns and guidelines.
The collaborator closely works with the development team to ensure that designs are implemented effectively and meet technical specifications. They follow a human-centered approach, leveraging qualitative and quantitative research, metrics, and competitive analysis to make key decisions and enhance the user experience. This includes capturing all states, edge cases, “unhappy paths,” and path logic for visual UI design and development teams to build out.
The collaborator creates extremely detailed user flows, journey mapping, wireframes, and other visual representations based on requirements from stakeholders. They effectively communicate UX to relevant teams and actively contribute to the growth of the design system based on use cases.
The collaborator champions the customer experience and promotes usability best practices. 

Tools such as Figma, FigJam, WCAG, React Salesforce
  • Analytic Partners
    Ui/Ux Desigber
    Analytic Partners Feb 2021 - Feb 2024
    New York City Metropolitan Area
    Transformed Analytic Partners’ product lineup by leading a major redesign from Angular to React. This shift, a bold move in 2021, helped keep users engaged for three years and generated an impressive $13M in additional revenue.
Simplified complex, AI-driven interfaces into user-friendly designs, making it easier for clients to interact with data and make informed decisions.
 Revamped outdated software, which boosted year-over-year revenue by 25% and gained traction among both internal teams and external clients.
Created a real-time insights platform that strengthened customerrelationships and supported the company's growth trajectory.Streamlined data ingestion processes, cutting down turnaround times and enabling clients like Levi's to act on data swiftly and accurately.
Led modernization and optimization projects for Fortune 500 companies, driving significant revenue growth and improving operational efficiency
Core Competencies: UX/UI Design | Wireframing & Prototyping | Visual Design Agile Methodologies | Cross-Functional Collaboration | Legacy Software Revitalization | Data Ingestion Optimization | Marketing Analytics Solutions | Client Engagement & Satisfaction

Tools: Figma, Adobe XD, Miro, WCAG, React
  • Accenture Federal Services
    Ux/Ui Designer
    Accenture Federal Services Feb 2016 - Jan 2021
    Showcased on the federal Accenture website, my dashboard tool was instrumental in optimizing reporting and budget allocation for military vehicles. This tool helped agencies like the Air Force and Navy make strategic decisions about vehicle and ship retirements, saving billions in taxpayer funds.Directed the design and development of a responsive Dashboard framework, integrating crucial military readiness data to enhance reporting accuracy and budget management.
  • Aquent Talent
    Design Consultant
    Aquent Talent Jan 2013 - Jan 2016
    Greater New York City Area
    Throughout my career, I’ve had the privilege of delivering expert UX/UI design solutions to a wide range of clients, including some of the top Fortune 500 companies. My work has spanned across various industries, allowing me to enhance digital products and user experiences with a deep expertise in UX/UI and visual design.
I’ve also provided strategic guidance on brand development and audience engagement, helping to drive significant business outcomes for my clients. Some of the impressive companies and agencies I've worked with include:
ADP, Bloomingdale’s, CBS Radio, Bank of America, Estée Lauder, Scholastic
Fox News, Food Network Hearst Newspaper Digital, LexisNexis, Merck & Co. Inc., McGraw-Hill, Musicnet Streaming Music Company,NBC Sports, NewThinkCreative, Real Capital Analytics Inc.,Toys”R”Us Inc.,Tommy Hilfiger,
Wells Fargo

Todd Crawford Education Details

Frequently Asked Questions about Todd Crawford

What company does Todd Crawford work for?

Todd Crawford works for Cfa Institute

What is Todd Crawford's role at the current company?

Todd Crawford's current role is Senior UX Designer (AI and Digital Learning).

What schools did Todd Crawford attend?

Todd Crawford attended Fairleigh Dickinson University.

Who are Todd Crawford's colleagues?

Todd Crawford's colleagues are Piizii N'tcheto Lama, Angela Hansen, Sam Gerardi, George Schmidgall, Pari Jadhav, Betty Crutchfield, Brandon Grosland.

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