Todd Deterding Email & Phone Number

Madison, Wi, Us

Baltimore, Maryland, United States

Provided strategic consultations to executive management for an AI-powered, data-driven, cloud-native, angel stage startup• Crafted company branding, messaging and product positioning statements.• Developed go-to-market strategies for company and product launches.• Negotiated product validation and global distribution through channel partners.• Created effective configuration, price, and quote strategies.• Directed feature development roadmap in line with market expectations.• Partnered with Founder/CEO on Series A fundraising and investor presentations.• Presented commercialization strategies and results to BOD.

Directed the global downstream product branding, commercial program development, messaging, sales support, and marketing for a portfolio of radiation oncology software and services.• Senior member of Management Team contributing voice of sales, service, customer and market to business strategies and roadmap decisions.• Implemented global Operational Expense/SaaS/PaaS business models that increased service revenue, providing foundation future revenue growth in select global markets.• Differentiated product release by creating new customer centric value propositions effective across global markets.• Developed a 3-year strategic plan to implement a streamlined quoting and configuration process requiring a simplified product architecture, coherent updated branding, and logical pricing.• Facilitated with outside agency the development of a global branding strategy for new portfolio of radiation oncology software products.• Directed multiple global new product introductions (NPI) adhering to Product Development Lifecycle Management (PDLM) guidelines.• Key collaborator in strategic resource planning for dozens of global trade show activities, sales training events, and Key Opinion Leader (KOL) meetings.• Maintained annual global advertising, trade show and marketing budget.• Mentored and trained an extended team of nearly 20 global marketing and sales professionals.

Madison, Wisconsin Area

Responsible for the business development and sales leadership in Canada, the United States, Central and South America. - Directed the activities of local sales executives, demo specialists, and marketing managers in executing customer sales and market development strategies.- Created go to market sales promotions and pricing strategies in different key markets- Responsible for annual budgeting, sales forecasting, strategic planning, and mentoring an sales professionals and specialists

Responsible for the business development, account management, and sales of proton therapy technologies in the Western United States and Canada- Led commercial development, negotiation of contract terms, and senior management approval for capital equipment sales- Developed relationship with key strategic partner committing business over multiple years and projects

Responsible for product sales expertise in Missouri, southern Illinois, Kansas, and Nebraska.Top Performer in Mid-West zone with over $5M in direct sales in first 6 months (over $12M in 18 months) for the St. Louis Region.

Responsible for the global marketing, product management, development and, sales support of PET and PET/CT imaging devices and clinical software products.- Lead due diligence effort and integration actives on the M&A of software company- Created software platform branding, messaging, and strategic road map for PET/CT product line- Directed the development of in house CRM and catalog/quote management system that conformed to best business practices

Master Of Business Administration - Mba

Master Of Engineering - Meng, Health Physics

Bachelor Of Science - Bs, Physics