- Led the creation and launch of Acxiom Health, a new product line generating $1.5 million in revenue within the first year and 200% growth year-over-year- Developed and implemented product strategies to drive revenue growth- Managed cross-functional teams to ensure successful product launches- Analyzed market trends and customer feedback to inform product roadmap decisions- Collaborates with sales and marketing teams to create effective go-to-market strategies- Increased profitability by over 150% through piloting Acxiom Health 2.0, bringing de-identified medical and pharmacy claims data in-house to reduce costs and improve margins

- Managed concept-to-launch an analytics front-end solution enabling near real-time analysis of drug purchasing and utilization to aid in drug pricing negotiations, drug utilization management, formulary decisions and financial reporting - Drafted and executed a Beta Plan, with frequent client communication, to elicit feedback from hospital leaders on user experience and functionality that lead to overall improvements to the application- Evaluated, specified, and prioritized customer requests and product features- Collaborated with UX/UI Designers in discovery and research defining updates and improvements- Work with Marketing and Sales team to define and execute messaging, positioning, key benefits, target customers, etc.- Worked with the training department to develop documentation and videos to ensure customer success- Identified product enhancements that balanced a favorable return on investment with customer needs, and then presented the business case to company leadership accordingly- Created product requirements and specifications, and lead regular cross-functional development project team meetings from beginning through product rollout and postmortem analysis

- Worked with key stakeholders to build and launch the company’s first analytics product, DataNext, introducing Sentry Data Systems as a Data Analytics company presenting a new vertical and revenue stream for the company- Worked directly with the Development Team to ensure that use cases and requirements were correctly interpreted ensuring resources were used optimally to get maximum throughput- Provided insight as a key stakeholder for data ingestion, data standardization, and data governance across hundreds of Clients ensuring data and reports are accurate and actionable- Worked with Data Scientist and executives to flush out business and technical requirements for a new Analytics product that was launched as a standalone offering, opening three newly defined verticals outside of existing Clients- Worked directly with the Sales department to target potential analytics clients based on a data analysis project I lead which resulted in 30% more client meetings

- Created and distributed a 32-page RFP for a new Medical Bill Review System in less than 30 days by collaborating with multiple departments- Automated letter generating process for the Medical Bill Review department to recover over $75,000 in overpaid money to Providers, saving over two weeks of manual work- Documented requirements for a Client Portal for external adjusters, and obtained a demo site in three weeks by working with business, IT, and vendors- Successfully completed Phase 1 of company-wide paperless initiative, reducing Medical Management division's operating costs by over $500K a year through documenting and automating business rules and processes with a new keying and scanning vendor

- Managed several complex IT projects to ensure completion within specified time/budget constraints- Led the product design, hired key developers, broke down projects, and executed all tasks in developing an integrated system that combined five disparate systems into a centralized web portal- Utilized full Software Development Lifecycle (SDLC) to manage projects, with Rapid Application Development used for prototyping and proof-of-concept- Successfully transitioned the company from a desktop application to a web-based solution, maintaining a 99% customer satisfaction rating and delivering projects on-time 90% of the time.- Managed a team of twelve employees with an operating budget of $900K- Oversaw all daily business operations, including human resources, accounts payable and receivable, customer relations, sales, and marketing- Hired, trained, supervised, and evaluated the performance of company employees

- Owned 20% of the business and helped build it up to be sold for a profit- As a direct result of management, peak revenue was $1.8M and profit over $800K- Responsible for ensuring high levels of productivity by supervising all facets of operation, including the oversight and leadership of personnel- Developed solid relationships with Fortune 100 companies, directed successful product launches, and created effective sales and marketing plans to support new products