I'm a skilled marketer with significant experience in the B2B, B2C, technology, ed tech, nutriceutical, and agency worlds. I'm equally adept at marketing strategy, content strategy, content marketing, content creation, digital marketing, messaging, writing, and creative direction.INTEGRATED CONTENT MARKETINGMarketing is storytelling, and I’m a natural storyteller, which is why I’ve thrived in content marketing. As a content strategist, I’ve created extensive multiphase and multichannel content plans. As a content creator, I’ve worked hands-on with team members to create amazing content across all mediums and at every stage of the customer journey. As a marketing leader, I’ve executed those campaigns, which have produced and nurtured high-quality leads and helped generate millions of dollars in revenue.MESSAGING ARCHITECTUREI understand the power of effective messaging and know how to build a strong verbal brand from the ground up. I do this by crafting strategic, customer-centric messaging that tells a convincing story and is mapped to the customer journey. This approach has produced excellent results, and with it I’ve been able to create highly effective content, establish consistency and discipline in marketing communications, improve positioning in the marketplace, and strengthen the brands I’ve worked on.DIGITAL MARKETINGFor years now I’ve been a successful digital marketing strategist and know how to plan and run effective marketing campaigns across multiple media channels including social media, email, paid media, and owned media (websites, blogs, PR, print, etc.). I understand what it takes to drive engagement online, and I’ve mastered the art of getting clicks and conversions. I know how to serve up content that inspires repeated interactions and social sharing. And I’m adept at translating data into insights to improve results.SENIOR-LEVEL CREATIVEI’m a highly skilled writer, editor, and creative director with years of hands-on experience creating clear and compelling content. As a writer I understand voice, tone, style, and message, and how to customize these elements to create pitch-perfect copy. As a creative director, I know how to use design, image, and video to create persuasive content that motivates and inspires.