Todd Kinsman Email & Phone Number

Leader responsible for driving value from Analytics in the Marketing and Sales organization. Focus on customer and consumer analytics to drive improved customer experience and increases in Customer Lifetime Value (CLV) and Brand Equity. I drive and direct a balance of marketing insights through analytics, customer research and advanced analytics and modeling to provide understandable value to the corporation. Led the creation of a customer analytics team to power insights through CRM and drive use cases for data science to optimize marketing personalization. Direct the use of shopper insights to understand path to purchase for Bose products. Responsible for the improved connection of site analytics and digital ad serving data to better optimize marketing effectiveness. Continue to advance maturity with attribution and ROI of Bose Marketing investments through Marketing Mix Modeling.

The senior leader of Analytics for Bose Corporation Americas. Responsible for the creation of marketing analytics at Bose. Oversaw the transition of marketing analytics at Bose from a Direct Marketing and CRM based marketer to a broad reach TV, Alliances and Digital marketing organization. Built a team of analysts focused on marketing effectiveness and all marketing test design/analysis. Responsible for the creation of the first Bose Customer Database, the use of customer scoring models and the introduction of Marketing Mix Models at the corporation.

Mba, Cis

Bs Business Administration, Finance, Investments

Activities and Societies: Ice Hockey, Resident Assistant