Todd Krieger Email & Phone Number

San Mateo, California, Us

At Freshworks I manage the editorial content for The Works - our thought leadership platform focused on how AI is changing the world of work.

HI-TEK Communications is my LLC through which I work with a variety of clients in the private and public sector on editorial direction, content marketing, editorial strategy, content strategy, go-to-market strategy and operational planning. HI-TEK has been operating since 2004 more recently working on a contract basis with companies such as Quartz, Elastic and Optimizely. In addition to the contract work for hire, other clients of note have been PosiGen (offering solar leasing to low to middle income families) and Zenapse (powering improved CX through a AI and emotional intelligence).For PosiGen, along with the Partners in Crime agency, I developed a messaging house to revamp the brand and their go-to-market strategy. Working directly with VP Marketing John Ross alongside the messaging house, we also created a multi-platform marketing campaign, which is currently being deployed.

New York, Ny, Us

In my role at Quartz, I led editorial within the Quartz Creative Studio developing data-driven, highly visual ads for our world-class clients; Accenture, EY, Deloitte and Baker Tilly. The role allowed for me to combine a unique blend of writing, editing, ideating, business development and creativity working in partnership with talented visual artists and excellent strategists.

San Francisco, California, Us

Editorial lead focused on developing a thought leadership platform for Elastic targeting the C-Suite. Developed original stories, managed external vendor, and set editorial calendar. Reported out internally on the success of the content's reach and efficacy. Established editorial guidelines and process for company written blogs.

Revamped the brand, logo, and website for Reboot, the leading arts and culture non-profit in the Jewish world. Implemented a series of SEO enhancements, as well as developing the editorial calendar, guidelines and submission process. Lead editor for the Reboot blog and glossary, the latter both to become a clearinghouse of contemporary Jewish culture and improve Reboot's SEO.

New York, New York, Us

Optimizely is the world's leading company in the world of digital experimentation. In an omni-channel world how do you best figure out what will work for your customers? You test, test, test and test again.As Head of Content I'm responsible for the Optimizely blog's content and partner with colleagues in demand gen and SEO to ensure a steady flow of traffic. In addition to ensuring a consistent voice in all of our messaging, ranging from industry news to product announcements, I work with the product marketing team to deliver compelling content for our developer community.

New York, Ny, Us

+ Developed and grew the Collaborative Journalism practice for Edelman San Francisco.+ Managed a team of journalists sitting at the center of Edelman's integrated media offering working with planning, strategy and creative to create compelling stories on behalf of Edelman clients. + In the first year grew revenue 7x with our offering. + Clients included HP and PayPal as well as VMWare, PayPal, and Adobe.+ Working with HP I revamped their Pressroom to develop the HP Garage - which is linked to below.

+ Expand Deep Focus offerings to clients in new and emerging technologies/platforms.+ Identify growth areas for Deep Focus and Engine Network of Agencies+ Investigate, prototype and document best practices in Virtual Reality, 360 Video, and AI.

Editorial Director - Write, curate, publish and promote data driven stories across Intel's social media channels. + SOCIAL: In 2015 led the global social media content development for Intel. Beginning with CES 2015 in Las Vegas followed by Mobile World Congress in Barcelona, the Intel Extreme Masters in Katowice, Poland, the first Asian CES in Shanghai, Lenovo World in Bejing and Computex in Shanghai, I traveled the world and partnered with local offshoots of Deep Focus as well as local outposts of Intel to provide feed-stopping content across Facebook, YouTube, and Instagram. + MAKER: Pushed Intel to redefine itself outside of the PC space by helping it launch it's first Maker product, the Galileo. That project, "Inside the Blue" won a Silver W3 Award in 2015. + eSPORTS: Using data, strategy and creative grow Intel's standing within the global gaming community making use of their Intel Extreme Masters (IEM) property and creating a YouTube series based on the PC modding community #ExpertMode.

Nyc, Ny, Us

Award Winning Editorial Director responsible for Intel's voice and editorial calendar and publishing across Facebook, Instagram, Twitter and Vine. Partner with and help manage external publishers The Creators Project and PSFK, identifying stories that will work best on Intel's social channels.

As Co-Founder and President I led:• Operations, licensing, and business development. • Developed gesture-driven chromeless video player for mobile devices. • Developed original content and platform for iPad based video programmingThe Center for Digital Content developed proprietary technology for touch devices to manipulate video content. Any iOS device could record or ingest a video and then manipulate playback frame by frame. Company Highlights:+ Available in iTunes+ Completion of Interactive TV Pilot for iPad Co-Production with'Lord of the Rings' Producers Bob Shaye and Michael Lynne

Us

Provide consultative services on product development, marketing and monetization in the digital media space.

New York, New York, Us

Founded Content Practice to create content for Brands and teach Media to market like CPG companies.+ Reported to Publicis Chief Strategy Officer Rishad Tobaccowala+ Served as 'Futurist in Residence' to the New York Times+ Developed and rolled out Content as a Platform to Publicis' brand clients. Advised brands on the value of owning their content through creation and acquisition vs. leasing it from media owners. + Advised Fox.com and Condé Nast on creating online video extensions of their content. + Go-To for clients in matters involving content creation and production. Served as subject matter expert for denuo clients Astra-Zeneca, Champion, General Mills, Hewlett-Packard and Purina+ Advised multiple start-ups on go-to-market strategy with respect to how to best capture marketer's attention and marketing dollars.+ Expanded company profile by serving on the advisory board for Reuters Labs, through speaking engagements at both conferences and company offsites, and through interviews and commentary in both trade and mainstream press. (New York Times, AdWeek, Wired)

Sunnyvale, Ca, Us

+ Founding team of OMG now celebrity.yahoo.com - the Internet’s #1 celebrity destination.+ Managed matrixed 15 person cross-functional team up of engineers, content producers, graphic artists and sales.+ Lead in developing business plan for Yahoo! Comedy vertical. Developed, presented and secured $1 MM in funding. Content programming, licensing, distribution strategy and site branding.+ Re-launched and managed $6 M Yahoo! Broadway property– JV with American Express.

New York, Ny, Us

+Part of team that launched SPIKE TV. +Created branding campaigns for ABC, CBS, Dimension, Miramax, MTV, Paramount, TRIO and USA Networks.+Selected to participate in Fox TV's Creative Writer's Program Naked TV program+ Extended reality franchises for CBS’ “Big Brother” and UPN’s “America’s Next Top Model” from television to the Internet. Developed online talk show format “House Calls” for CBS.com.

Redmond, Washington, Us

Content Development Lead for Microsoft TV for Eastern United States.Worked with advertisers, content owners, agencies and technology vendors to develop the Interactive TV ecosystem. + Served as lead point of contact in complex relationship between Comcast TV and Microsoft in developing Interactive TV capabilities for Microsoft TV 1.0.+ Oversaw $7 million content partnership with CBS resulting in interactive TV versions of “NCAA Final Four”, “CSI”, “Survivor,” and "The Grammys." +Business owner of $6 million deal with Sony Pictures Entertainment to develop interactive TV versions of #1 and #2 top-rated syndicated shows “Wheel of Fortune” and “Jeopardy.”+ Partnered with broadcast and cable TV networks to create interactive TV programming showcasing the creative and financial possiblites of the platform. Partners included ABC, A&E, CBS, Comedy Central, HBO, MSNBC, NBC, PBS, Sci-Fi, Showtime, TBS, and USA Networks.+ Responsible for 20 interactive advertising TV trials over two year period working in tandem with digital arms of Starcom, McCann & Erickson, and Euro RSCG.

Redmond, Washington, Us

+Responsible for creating and distributing marketing materials evangelizing the interactive capabilities of the WebTV platform+ Product manager of line 21, Vertical Blanking Interval, for Echostar Dish products+Developed prototypes for interactive versions of Monday Night Football+ Worked with Redmond based marketing team to organize tradeshow presence for Microsoft TV and WebTV

Ba, History

Diplôme Du Programme International, Political Science

Education record

Creative Writing