Todd Mckenzie Email & Phone Number

St. Louis, Mo, Us

Burlington, Ma, Us

Global, Global, Oo

Burlington, Ma, Us

- Working in an Agile startup environment, I designed and executed a comprehensive B2B digital marketing strategy from the ground up for a 350-year-old company’s first ever software as a service (SaaS) product. - Starting from zero, I built a healthy pipeline of sales-qualified leads by implementing a full-funnel content nurture strategy based on customer insights, marketing analytics, and SEO, along with reporting dashboards to communicate progress to executive leadership.- Collaborating with a globally distributed team, I pioneered the company’s use of new inbound sales and marketing automation technologies and leveraged that infrastructure to drive the go-to market launch of two additional product lines in our group’s expanded digital portfolio.

St. Louis, Missouri, Us

- Lead a user-centered design team of UX/UI designers and researchers, and provide oversight on deliverables and prioritization to enable team members to work efficiently.- Ensure consistency in product vision and user experience for an enterprise-wide transformation project that impacts how global WFA employees manage, prioritize, and assign their work.- Cooperatively work with business leaders, IT, and SMEs in a Scaled Agile (SAFe) development environment to maintain the project plan, ensure milestones are met, and monitor schedules and resourcing.

Waltham, Ma, Us

- Manage global B2B marketing campaigns for educational technology and software solutions in the academic healthcare industry.- Implement innovative and multi-faceted lead generation and in-bound marketing programs that drove 441% increase in content interactions, 194% increase in email opt-ins, and 96% increase in lead turn-over to sales.- Create and maintain marketing dashboard to monitor department budget, email metrics, web analytics, SEM performance, social reach, lead conversions, webinar participation, and more.- Conduct market research, develop customer personas, share business intelligence, and launch new print and digital products domestically and internationally.

Amsterdam, North Holland, Nl

- Devised and executed digital marketing strategies for a robust product line in higher education, with activities in both the B2B/institutional and direct-to-consumer/retail spheres.- Provided pre-sales support, sell-through strategies, and post-sale training to drive eBook adoption and usage, resulting in 460% sales growth.- Created original web content and launched targeted email nurture campaigns to promote retention and new adoptions of Elsevier’s $40MM testing business, resulting in 18% year-over-year revenue growth.- Collaborated with internal stakeholders in eSolutions, Sales, Support, Content, Technology, and other departments, along with external vendors and platform partners, to communicate our strategy.

Amsterdam, North Holland, Nl

- Planned and implemented the editorial schedule for a best-selling list of Review and Testing textbooks, online courses, and instructor resources.- Conducted peer reviews, market research, and competitive analyses to ensure products would meet and exceed customer demands.- Monitored budgets for ongoing projects and prepared proposals for business review for new projects.

- Managed the editorial development of custom print and digital educational products for a $7.8 million sales territory in the southeastern United States.- Collaborated with authors and educators to create innovative, personalized learning solutions and ensured timely delivery of all course materials.- Tracked sales activities in my assigned region, and assessed financial viability of developing new products and reordering inventory.

Ba, English & Psychology

Education record