Todd Mckenzie Email and Phone Number
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As an accomplished marketing and business strategist with nearly two decades of experience, I've helped numerous large corporations achieve their growth objectives by developing innovative and data-driven solutions. I have a proven track record of delivering exceptional results through a collaborative approach that emphasizes creativity, efficiency, and effectiveness. Whether it's launching new products, increasing brand awareness, or optimizing customer experiences, I'm dedicated to driving measurable business outcomes that make a difference. Let's connect and explore how we can work together to take your business to the next level.
Milliporesigma
View- Website:
- sigmaaldrich.com
- Employees:
- 10417
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MilliporesigmaSt. Louis, Mo, Us
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Product Marketing And Success Lead, Informatics SoftwareMilliporesigma May 2023 - PresentBurlington, Ma, Us
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Business Development And Communications LeaderCytiva Nov 2021 - Apr 2023Global, Global, Oo -
Digital Demand Generation And Marketing OperationsMilliporesigma Mar 2019 - Nov 2021Burlington, Ma, Us- Working in an Agile startup environment, I designed and executed a comprehensive B2B digital marketing strategy from the ground up for a 350-year-old company’s first ever software as a service (SaaS) product. - Starting from zero, I built a healthy pipeline of sales-qualified leads by implementing a full-funnel content nurture strategy based on customer insights, marketing analytics, and SEO, along with reporting dashboards to communicate progress to executive leadership.- Collaborating with a globally distributed team, I pioneered the company’s use of new inbound sales and marketing automation technologies and leveraged that infrastructure to drive the go-to market launch of two additional product lines in our group’s expanded digital portfolio.
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Ux Program ManagerWells Fargo Advisors Nov 2017 - Mar 2019St. Louis, Missouri, Us- Lead a user-centered design team of UX/UI designers and researchers, and provide oversight on deliverables and prioritization to enable team members to work efficiently.- Ensure consistency in product vision and user experience for an enterprise-wide transformation project that impacts how global WFA employees manage, prioritize, and assign their work.- Cooperatively work with business leaders, IT, and SMEs in a Scaled Agile (SAFe) development environment to maintain the project plan, ensure milestones are met, and monitor schedules and resourcing. -
Marketing Manager, Digital Strategy And Customer ExperienceWolters Kluwer Health Nov 2015 - Nov 2017Waltham, Ma, Us- Manage global B2B marketing campaigns for educational technology and software solutions in the academic healthcare industry.- Implement innovative and multi-faceted lead generation and in-bound marketing programs that drove 441% increase in content interactions, 194% increase in email opt-ins, and 96% increase in lead turn-over to sales.- Create and maintain marketing dashboard to monitor department budget, email metrics, web analytics, SEM performance, social reach, lead conversions, webinar participation, and more.- Conduct market research, develop customer personas, share business intelligence, and launch new print and digital products domestically and internationally. -
Marketing Manager, Digital Products & Institutional SalesElsevier Jun 2010 - Jul 2015Amsterdam, North Holland, Nl- Devised and executed digital marketing strategies for a robust product line in higher education, with activities in both the B2B/institutional and direct-to-consumer/retail spheres.- Provided pre-sales support, sell-through strategies, and post-sale training to drive eBook adoption and usage, resulting in 460% sales growth.- Created original web content and launched targeted email nurture campaigns to promote retention and new adoptions of Elsevier’s $40MM testing business, resulting in 18% year-over-year revenue growth.- Collaborated with internal stakeholders in eSolutions, Sales, Support, Content, Technology, and other departments, along with external vendors and platform partners, to communicate our strategy. -
Content Development SpecialistElsevier Nov 2007 - Jun 2010Amsterdam, North Holland, Nl- Planned and implemented the editorial schedule for a best-selling list of Review and Testing textbooks, online courses, and instructor resources.- Conducted peer reviews, market research, and competitive analyses to ensure products would meet and exceed customer demands.- Monitored budgets for ongoing projects and prepared proposals for business review for new projects.
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Custom Project Development EditorCengage Learning Sep 2006 - Nov 2007- Managed the editorial development of custom print and digital educational products for a $7.8 million sales territory in the southeastern United States.- Collaborated with authors and educators to create innovative, personalized learning solutions and ensured timely delivery of all course materials.- Tracked sales activities in my assigned region, and assessed financial viability of developing new products and reordering inventory. -
Editorial AssistantCengage Learning Jul 2005 - Sep 2006
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Public Relations SpecialistCommunications & Research, Inc. Dec 2004 - Jul 2005
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Editorial AssistantMichigan State University Press May 2003 - Dec 2004
Todd Mckenzie Skills
Todd Mckenzie Education Details
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Michigan State UniversityEnglish & Psychology -
Michigan State University
Frequently Asked Questions about Todd Mckenzie
What company does Todd Mckenzie work for?
Todd Mckenzie works for Milliporesigma
What is Todd Mckenzie's role at the current company?
Todd Mckenzie's current role is Marketing Lead | AI Drug Discovery | Empowering Life Sciences and Healthcare Innovation.
What is Todd Mckenzie's email address?
Todd Mckenzie's email address is to****@****wer.com
What is Todd Mckenzie's direct phone number?
Todd Mckenzie's direct phone number is (866) 224*****
What schools did Todd Mckenzie attend?
Todd Mckenzie attended Michigan State University, Michigan State University.
What skills is Todd Mckenzie known for?
Todd Mckenzie has skills like Editorial, Publishing, Content Development, Academic Publishing, Marketing Communications, Marketing Strategy, Online Publishing, Publications, Ebooks, Content Management, Textbooks, Email Marketing.
Who are Todd Mckenzie's colleagues?
Todd Mckenzie's colleagues are Cory E. Muraco, Sutapa Dasgupta, Phil Chila, Milena Schirri, Welajo Tojori, Amy Vergis, Amela Tsai.
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